Israel's military faces backlash over AI ‘Ghibli-style' social media posts
LONDON: An attempt by the Israeli military to jump on the bandwagon of a social media trend that uses AI-generated images in the style of a legendary Japanese animation studio has spectacularly backfired.
The internet has been flooded by images in the style of Studio Ghibli after ChatGPT maker OpenAI launched a new image generator last week.
The craze has intensified debate over the extent to which artificial intelligence models breach copyright of artists. It also contrasts the painstaking work that goes into meticulously crafting the beautiful hand-drawn films produced by Studio Ghibli with the instant gratification culture fed by social media and the emergence of AI models.
Not wanting to be left out, the Israel Defense Forces on Sunday posted four images depicting different branches of its military in the Ghibli style on its social media accounts.
'We thought we'd also hop on the trend,' the post said.
More like pic.twitter.com/d2k0IyHldA
— Dark Mode (@scottiev) March 30, 2025
What followed was a barrage of responses, many angry, many humorous, denouncing and mocking the post.
The images were shared as Israel intensified the bombing of Gaza where it has already killed more than 50,000 Palestinians and forced the population to flee their homes in an action it began in October 2023.
Many responded with AI-generated images in the Ghibli style on X that depicted Israeli brutality in the Palestinian territory.
The counter-images depicted Israeli soldiers mocking a blindfolded and handcuffed Palestinian child, and IDF troops pointing rifles at women and children against a backdrop of devastation.
'Colonizing art too,' read one reply in reference to Israel's building of illegal settlements and its occupation of Palestinian land.
Other users pointed out that Hayao Miyazaki, the co-founder of Studio Ghibli, is a staunch pacifist and that many of his films contain strong anti-war messages.
He famously refused to travel to the US in 2003 to attend the Academy Awards where his work 'Spirited Away' won an Oscar.
A video from 2016 appears to show Miyazaki's disdain for AI-generated imagery. A clip from a documentary shows Miyazaki saying he was 'utterly disgusted' after seeing an AI demo.
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