Epson Powers Cirque du Soleil's European Residency Debut as Official Projector Partner
'By redefining the limits of stage technology as well as theatre and scenic design, Cirque du Soleil has completely transformed what can be achieved in delivering resident shows around the world,' said Matthew Nickel, chief creation and production officer, Cirque du Soleil. 'In 2025, we write a new chapter in our history by establishing our first residency in Europe, and Epson's vision is the best asset we can have by our side at this very strategical moment for our company.'
Cirque du Soleil Writing a New Chapter in Europe
Cirque du Soleil's 54th original production, ALIZÉ, depicts a journey into the unseen, immersing the audience in a magical adventure that transcends the boundaries of the imagination. The stunning production will take the audience on a wonderful journey into a surreal world where the impossible becomes possible. Reinventing the limits of visual experience, ALIZÉ will blend Cirque du Soleil's creativity and stage design mastery with the power of Epson's unique 3LCD laser projection technology to create immersive imagery that truly dissolves the lines between reality and illusion.
'Cirque du Soleil ALIZÉ is an in-depth immersion into a world of wonder and mystery that will have the audience witness the impossible become possible,' said Martin Dignard, line producer, ALIZÉ. 'As we're developing a production that aims to deliver visuals unlike anything we've done before, our team knew that relying on Epson's projection technology was the right solution to achieve our creative objectives.'
When Technology Meets Creativity
Exploring new ways to expand storytelling and create never-before-seen experiences, Cirque du Soleil named Epson its Official Projector Partner in 2024, turning to the worldwide leader in projection and printing technology to help redefine the future of immersive entertainment. Cirque du Soleil ALIZÉ stands today as the first of many projects that will bring the savoir-faire of both entertainment powerhouses together and illuminate Cirque du Soleil's creative vision in new ways. As such, both partners are currently working closely together on new collaborations that will bring awe and amazement to audiences around the world.
'We are incredibly proud of this partnership with Cirque du Soleil, and to be part of making this monumental residency vision a reality,' said Richard Miller, vice president, commercial marketing and service, Epson America, Inc. 'The ALIZÉ production is the perfect canvas to
showcase the potential of our projection technology – and this is only the beginning. Through our ongoing partnership, Cirque du Soleil and Epson are poised to redefine storytelling and deliver unforgettable experiences to audiences in Berlin and beyond.'
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