Xiaomi surpasses Apple in the global wearables market in Q1 2025: Canalys report
In the latest Canalys report, it was highlighted that the global wearable band market saw a 13% jump in Q1 2025, with over 46.6 million units. This data was calculated based on three categories: basic bands, basic watches and smartwatches. Globally, Xiaomi has the highest number of shipments with 8.7 million units, followed by Apple with 7.6 million units. While the Q1 was for Xiaomi, Apple is expected to regain its position by the second half of 2024.
Jack Leathem, Analyst at Canalys, said, 'Xiaomi has upgraded its Mi Band and Redmi Watch series with refreshed designs and advanced data capabilities, bringing comprehensive features down the price segments, boosting its value proposition.' Therefore, the launch of Xiaomi Smart Band 9 and Redmi Band 5 played a huge role, and the price segment also played a major role this quarter for smartwatch buyers.
On the other hand, Huawei, Samsung, and Gramin are not so far in the competition as they also retained the top 5 position. Huawei is almost closer to Apple with 7.1 million units in shipment, most of which are GT and Fit series watches. Additionally, Samsung experienced a 74% growth in shipments with 4.9 million units due to its premium positioning in the market.
The report revealed the most important factors for buying a smartwatch, and the top priority for consumers is price point and battery life. While the health tracking features are the third important factor. Cynthia Chen, Research Manager at Canalys, also highlighted how buyers are shifting towards ecosystem experiences, than hardware features.
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