How Mark Wright's ‘nepo-sister' Natalya plans to become ‘next Kendall Jenner' after shunning Towie & raking in £2.5m
SHE was still in primary school when her older brother and sister became household names for airing their dirty laundry on TV.
And despite Towie becoming a real family affair for the Wrights - there is one member who has chosen to take her own path, shunning reality TV and quietly making a name for herself off screen and an estimated £2.5 million.
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Natalya Wright, now 24, is a successful model and content creator with over 300k followers on Instagram.
But unlike Mark or Jess or indeed their parents, Carol and Mark Snr, Natayla has turned down telly work, with sources saying she's styling herself as the 'Kendall Jenner' of the family.
An insider close to Natalya told The Sun: 'Unlike Mark and Jess, Natalya is the quieter and more reserved sibling.
'She's grown up surrounded by fame and made her own decision about what she wants to be known for.
'She'd be the first to agree that she doesn't have the same huge personalities as her siblings, but she does still have star quality - and she is naturally absolutely beautiful.'
Turning down Towie
Over the years, The Sun can reveal she has refused multiple offers to be on Towie and while she's made brief telly appearances, for example on Jess' wedding show, she has made it very clear that she doesn't want that life.
Our insider reveals: 'Natayla has been offered a number of presenting gigs in the past but has always said no.
'She's incredibly striking, so has gone down the modelling route, which she thinks is much more suited to her personality.
'Like Kendall in the Kardashians, she's not as loud as the rest and likes to maintain a level of mystery.'
Natalya was just 16 when she landed a modelling contract with top modelling agency Select Model Management and many thought at the time that it would be the start of her flashy career that would rival her siblings.
But she surprised fans and her family when she declared in a magazine: 'It's just not for me.'
Discussing a life in reality TV, she added: 'I was only ten when they started! We didn't really think much of it at the beginning and just found it funny, but gradually the older girls at school would ask me for pictures of Mark. I'm really shy, so I found it a bit embarrassing but no one was ever mean to me about it.
'I've seen what it's like when people come up to Jess all the time asking for pictures and I wouldn't want that. I wouldn't mind being famous but not for appearing on reality TV, maybe for modelling or acting.'
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Her moves have indeed been very clever - she makes sure to be seen with her siblings at just the right time. Her other brother Josh, is a well-known footballer.
Whether on the red carpet for Mark's ambassador role for Matalan or joining Michelle Keegan on holiday, Natalya keeps herself relevant by taking control of her social media presence.
Not only does she document her jetset and luxurious life on Instagram, she also keeps her fans up to date on YouTube, with beautifully curated videos that capture the very best of her 'perfect on paper' life.
Like Kendall in the Kardashians, she's not as loud as the rest and likes to maintain a level of mystery.
An insider on the star
She might have at one point seemed like the ideal choice for Love Island, but Natayla has been with boyfriend Tommy for over ten years now.
Private romance
The insider continued: 'Tommy is a real salt of the earth Essex type and he's really not interested in the limelight.
'He's incredibly proud of Natayla, but pleased she doesn't want to be more camera facing. He does not want to start sharing his personal life.'
According to Pressbox PR expert Lynn Carratt, the young model has done everything right to carve out her own brand.
She told us: 'Interestingly, Natalia has successfully carved out her own niche while still being part of the well-known family.
'She's intentionally kept her career separate from her sister Jess and brother Mark and appeals to a different demographic, which seems to be working very well for her.
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'She has become a successful model and lifestyle influencer, often showcasing a luxurious lifestyle through photographs in beautiful locations worldwide, complemented by a high-end wardrobe. She has also bagged the same agent as Olivia Atwood and Mark's ex, Lucy Mecklenburgh.'
And it's definitely paid off, Natalya has made some impressive cash and is often seen sporting Fendi, Chanel, YSL and Dior handbags on the crook of her arm.
Multi-dimensional
It's not all fashion, though Natalya has had a lifelong love for horses.
The young woman now owns three, Albi, Boo and Crème who she posts on her YouTube channel dedicated to her equestrian career.
The mix of sports, animal-lover and a luxury lifestyle shows Natalya is dynamic in her brand and stays true to herself.
Expert Lynn continued: 'Beyond fashion and lifestyle, Natalia is also a passionate equestrian.
'She shares content related to her horses on a dedicated YouTube channel and has built a strong reputation within the equine community.
'This passion is reflected in her brand partnerships on Instagram, which include a mix of fashion, beauty, and equine brands.
'Just this week, she announced a significant deal with Kep Italia, a renowned horse riding safety hat brand.
'She is also currently collaborating with Next, creating a lot of fashion-focused content. It's clever how she often features her mother and sister to showcase styles suitable for different age groups, which resonates well with her audience and generates good engagement.
'Additionally, she likes to include cooking content in her Instagram posts. Overall, I'd say she has developed a really strong identity as a lifestyle creator.'
Her tactics have worked well so far and it seems Natayla has no plans to suddenly step fully into the limelight.
The insider added: 'Jess and Mark have helped ensure the Wright name will be remembered, but Natayla's elusive nature means she actually has the most star quality and will have a lasting impact.'
But if she ever did make the leap into the world of reality TV - her already impressive pot of cash could double overnight.
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