e& enterprise partners with Infobip to launch the new Customer Engagement Hub - Middle East Business News and Information
e& enterprise, the digital transformation arm of e&, has announced a strategic partnership with Infobip, a global cloud communications platform, to launch the new Customer Engagement Hub.
By combining Infobip's advanced customer engagement solutions with engageX, the Customer Experience division of e& enterprise, this platform leverages the strengths of both partners. engageX brings its robust communication management solutions and expert consultancy, while Infobip enhances the offering with cutting-edge capabilities including its customer engagement solution, chatbot building platform, and customer data platform. Together, they provide a unified solution for enterprises across the UAE and Saudi Arabia to build sustainable customer relationships, engaging customers effectively at every touchpoint.
Ahmed Abdi Omer, Vice President/Customer Experience – e& enterprise said: 'Today's consumers are well-informed and selective, actively seeking meaningful interactions with brands. To truly connect with this audience, organisations need smart solutions that not only offer insights into customer needs but also provide seamless engagement on their preferred channels. At e& enterprise, we understand the critical role CX plays in building lasting relationships. With specialised offerings, a commitment to supporting developers with user-friendly integration tools, and a strong technology partnership with Infobip, engageX is uniquely positioned as a trusted CX transformation partner. Through the Customer Engagement Hub, we aim to empower enterprises to create impactful, enduring customer connections.'
Zeid Shubailat, Director at Infobip, said: 'In today's competitive landscape, customer experience in both the private and public sectors is more critical than ever. Our cutting-edge capabilities bring best-in-class communication channels and a robust messaging platform to meet a wide range of customer needs. This strategic partnership underscores our commitment to helping businesses build impactful and lasting customer relationships by ensuring seamless engagement at every interaction point.'
The Customer Engagement Hub is designed for enterprises of all sizes and focuses on delivering relevant content based on key customer information, interests, and activities. By integrating elements such as behaviour-based communication, analytics, AI predictions and communication channels such as WhatsApp, SMS, email, and voice under one roof, the platform will empower businesses to streamline customer communications and leverage data-driven insights into audience behaviour. Thus, enhancing customer loyalty and retention while maximising return on marketing investment.
As a unified platform, it aims to enable businesses across both public and private sectors to boost operational efficiency by centralising data management, analysis, and optimisation efforts.
In today's competitive landscape, customer experience is a key driver of conversion, turning interactions into meaningful transactions. By providing insights into customer behaviour, the platform empowers brands and organisations to develop stronger, data-informed marketing strategies that resonate with their audiences.
Ultimately, engageX and Infobip's powerful blend of CX expertise will enhance customer loyalty, leading to sustained growth and significant impact on business performance for government and businesses in the UAE and KSA.
About e& enterprise:
e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core.
Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world.
Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries.
With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
6 hours ago
- Mid East Info
e& enterprise and Exeed Industries team up to fast-track UAE's Industry 4.0 shift - Middle East Business News and Information
e& enterprise, the digital transformation arm of e&, and Exeed Industries, a leading UAE industrial group and a subsidiary of National Holding, have signed a strategic Memorandum of Understanding (MoU), the partnership is a multi-year programme set to accelerate digital transformation across Exeed Industries' UAE-based factories. Together, both entities will develop a comprehensive Industry 4.0 roadmap – a strategic plan that guides manufacturers in adopting smart, connected technologies to boost efficiency and competitiveness – underpinned by AI and sustainability. The goal is to strengthen the resilience and global standing of UAE manufacturing. e& enterprise will lead the development of the Exeed Industries technology blueprint for Industry 4.0 strategy, working closely with each manufacturing unit and the Group. This roadmap will be key in enabling Exeed Industries to access funding opportunities from Abu Dhabi Investment Office through the Smart Manufacturing Accelerator Programme (SMAP), to implement transformative projects at scale. The scope covers conducting maturity assessments across five Exeed plants, developing tailored smart manufacturing roadmaps, and Deployment of Industrial IoT (IIoT) technologies integrated with AI and GenAI engines, digital twins (which use IIoT data to mirror the real-time performance and condition of physical assets), predictive maintenance and automation. It also includes deploying AI for functions like demand forecasting, quality control, and energy optimisation, as well as integrating ESG-driven platforms to monitor and reduce carbon impact. Majd Coussa, Acting Chief Revenue Officer, e& enterprise, said: 'This partnership represents a model for how we aim to work with forward-looking manufacturers. By combining Exeed's industrial leadership with our deep expertise in digital transformation, we will co-develop scalable solutions that align with the UAE's goals for innovation, sustainability and economic diversification.' Mohammed AlAmeer, Group CEO, Exeed Industries, added: 'At Exeed Industries, we are committed to evolving our manufacturing capabilities to meet the demands of a future-ready industrial sector. This MoU with e& enterprise allows us to reimagine our operations through the lens of digital innovation, contributing directly to national goals under Make it in the Emirates.' As part of the collaboration, e& enterprise will bring its wider climate commitment to the table. After setting ambitious environmental targets for 2030, e& launched its Climate Transition Plan, titled 'Ambition to Action', which sets out a clear roadmap to Net Zero. One of the first companies in the region to publish such a detailed approach, e& is working to decarbonise its operations and support partners like Exeed in embedding sustainable practices across value chains. Sustainability is embedded in e&'s transformation journey, aligned with national and global priorities such as the UAE Net Zero by 2050 strategic initiative, We The UAE 2031 Vision, and the Sustainable Development Goals. The partnership with Exeed will further strengthen ESG-led manufacturing, with the aim of building resilient, resource-efficient industrial models that are future-fit and climate-aligned. The collaboration supports the UAE's broader ambitions to become a global hub for advanced manufacturing, in line with its Industry 4.0 strategy and net zero goals. It will also serve as a replicable framework for other manufacturers in the UAE and the wider region, demonstrating how digital transformation can enhance industrial productivity, energy efficiency and competitiveness. About e& enterprise: e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core. Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world. Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries. With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey. About Exeed Industries: A subsidiary of National Holding and headquartered in Abu Dhabi, Exeed Industries is a leading diversified manufacturing conglomerate playing a pivotal role in industrial manufacturing and directly contributing to the economic development of the UAE and the wider MENA region. Presently, its operations span six state-of-the-art manufacturing entities across the UAE and Jordan, specialising in building materials, construction, engineering, synthetic materials, and consumer goods. Each entity leads its respective sector with a strong focus on innovation, quality, and sustainability.
Mid East Info
a day ago
- Mid East Info
e& enterprise named a Leader in IDC MarketScaape for Gulf Countries Colocation Services 2025 - Middle East Business News and Information
e& enterprise, the digital transformation arm of e&, has been recognised as a Leader in the IDC MarketScape: Gulf Countries Colocation Services 2025 Vendor Assessment. This recognition highlights e& enterprise's leadership in delivering enterprise-grade colocation services that support mission-critical workloads, including enterprise business applications, cloud, SaaS, AI, high performance computing (HPC), and data-intensive solutions. As businesses in the UAE and GCC accelerate their digital transformation, the demand for secure, scalable, and high-performance infrastructure continues to rise. e& enterprise empowers businesses of all sizes, including startups, UAE-based commercial and government entities and multinational organisations to scale operations efficiently without the complexity of building their own data centres. Additionally, e& enterprise supports key industry verticals, including regulated industries such as finance, healthcare, government, and telecommunications, that require strict local data residency, sovereignty, and compliance. Ahmed Al Hammadi, Vice President of Cloud & Digital Infrastructure, e& enterprise, said: 'We believe being named a Leader in the IDC MarketScape Gulf Countries Colocation Services 2025 reflects our ability to innovate and provide businesses with flexible, scalable and secure colocation services to host business-critical enterprise applications including cloud computing, AI, HPC and more while ensuring compliance with data sovereignty and security requirements. Our state-of-the-art facilities, robust connectivity and operational excellence allow businesses to scale without the complexities of building and managing their own data centres, enabling them to focus on growth and innovation.' e& enterprise operates a network of 11 strategically located data centres across Abu Dhabi, Dubai, and Al Ain, offering businesses a secure, high-performance environment for hosting AI, cloud, and high-density applications. These facilities ensure seamless connectivity and meet the compliance needs of both local and multinational organisations. Shahin Hashim, Associate Research Director – Digital Infrastructure, IDC, added, 'e& enterprise has established itself as a significant provider of secure and scalable colocation services in the GCC, supporting both traditional and next-generation infrastructure needs. Its focus on hybrid IT and multi-cloud solutions reflects the growing demand for flexible, compliant, and performance-driven platforms in a digital-first economy. As regulatory and scalability requirements become more complex, e& enterprise's investments position it as a notable option for organisations accelerating their digital transformation agendas.' By helping businesses scale with AI, cloud services, and data-intensive solutions, e& enterprise is positioning the UAE as a hub for AI and digital transformation in the GCC region. With a focus on sustainability and energy-efficient technologies, e& enterprise provides businesses with the flexibility and performance they need to thrive in today's competitive landscape. About e& enterprise: e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core. Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world. Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries. With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey. About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. . The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Mid East Info
5 days ago
- Mid East Info
e& to launch the slimmest Galaxy S25 Edge with premium data bundle - Middle East Business News and Information
e& UAE, flagship telecom arm of e& in the UAE as the exclusive distributor of the new Samsung Galaxy S25 Edge, has announced that the device is now available through all official sales channels across the UAE. Customers can order the device starting at AED 145 per month and enjoy up to 200GB of bonus data, 4 months of free Samsung Care+, and exclusive access to Samsung Members Premium, in addition to AI powered benefits including Picsart Pro free for 2 months with 500 AI credit and other offers from Go Learning and Smiles. As the exclusive distributor of the Galaxy S25 Edge, a first in its partnership with Samsung Gulf Electronics, e& UAE brings this flagship device to market with unmatched value and benefits. Khaled ElKhouly, Chief Consumer Officer, e& UAE, said: 'At e& UAE, we continuously strive to deliver more to our customers—more value, more innovation, and more of what truly matters to them. With the Galaxy S25 Edge, we're not just offering a great device; we're pairing it with generous data plans, exclusive perks, and comprehensive support that extends beyond the point of sale. This launch marks an exciting step in our partnership with Samsung, and we're proud to bring our customers an experience that's not only cutting-edge but also rewarding and value packed.' Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: 'The Galaxy S25 Edge is a revolutionary smartphone, combining e& UAE's superior network capabilities with Samsung's AI innovation. With the local availability of the new devices, we are excited to bring the Galaxy S25 Edge to our customers, in partnership with e& UAE, to amplify our launch and make Samsung devices accessible to a wider audience across the UAE. The S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.' Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body that's only 5.8mm thick. Weighing just 163 grams, the optimally curved edges and sturdy titanium frame of the Galaxy S25 Edge are protected for everyday use with the latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience. It is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge. Experiences powered by Galaxy AI on Galaxy S25 Edge are designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, ensuring hyper-personalised mobile experiences that never sacrifice privacy. Galaxy S25 Edge will be available in a captivating range of colours, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.
