Bernama, RTM Collaboration Enhances Delivery Ahead Of HAWANA
KUALA LUMPUR, June 13 (Bernama) -- The joint effort between the Malaysian National News Agency (Bernama) and the Broadcasting Department (RTM) in successfully organising a talk show in conjunction with the National Journalists' Day (HAWANA) celebration this year should be continued.
Bernama chief executive officer Datin Paduka Nur-ul Afida Kamaludin said the close collaboration between Bernama and RTM through the combination of presentation styles of both parties in SPM x AKM (Selamat Pagi Malaysia and Apa Khabar Malaysia) programme has breathed new life into the approach to delivering mainstream media content.
"It is more interesting when the approaches of RTM and Bernama are combined into SPM x AKM. That is what we feel needs to be continued this year, not to mention HAWANA being held in the federal capital. I think it is only right that programme like this should be continued," she said.
She was speaking to reporters after appearing as a guest on SPMxAKM programme titled 'Journalism in the New Era: Embracing AI, Safeguarding Ethics", in conjunction with HAWANA 2025 which was broadcast live by BernamaTV and RTM from the World Trade Centre Kuala Lumpur (WTC KL) here, today.
Director-General Datuk Suhaimi Sulaiman represented RTM as a guest in the programme.
Nur-ul Afida said the collaboration opened up an opportunity for both organisations to work together not only technically, but also in the provision of content and other broadcasting elements, thus reflecting the strength of two major brands under one ministry.
"RTM and Bernama are both under the Ministry of Communications. So as sibling organisations, I believe we can show how the results can be more effective and interesting when two big brands work together," she said.
In concurring with her view, Suhaimi said the collaboration between RTM and Bernama is a strategic relationship that strengthens the country's information delivery ecosystem.
"This partnership is very strong and is a good collaboration because we not only work together in the field but also across radio, television and digital platforms. When many thinkers come together, the result is something good in terms of quality content, relevance and is capable of attracting the interest of various strata of society," he said.
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