META's Tech Growth Surges as AI PCs Lead Market Shift
The Middle East, Türkiye, and Africa (META) region is seeing rapid growth in its IT markets. A major driver of this progress is the rising adoption of AI PCs. CONTEXT's latest META Monthly Webinar confirms that the UAE and Saudi Arabia are leading in IT distribution sales.
However, this leadership is not uniform across the region. South Africa is showing lower shares compared to the UAE and Saudi Arabia. Türkiye, on the other hand, posted exceptional growth in April, likely due to specific deals. A key highlight across all markets is the growing demand for AI-capable notebooks. This trend points to a new computing era in META.
UAE: A Digital Powerhouse in AI PCs and Cloud
The United Arab Emirates continues to strengthen its status as a leader in digital transformation. It has shown strong growth in IT distribution sales, both in volume and revenue, through April 2025.
This performance spans across major product categories, from desktops and smartphones to servers and security software. It reflects the country's broad and deep commitment to digital progress.
The successful hosting of GISEC 2025 further underscores the UAE's position in cybersecurity and technology. Adding to this momentum is the launch of GPU-as-a-Service (GPUaaS) by a UAE-based telecom and digital provider. This is a major leap in cloud services. It also strengthens the UAE's lead in AI PCs and advanced computing.
The UAE's proactive approach is backed by the highest ICT spending in the META region, driving steady growth and innovation.
Saudi Arabia: A Growing Tech Ecosystem with AI at Its Core
Saudi Arabia is also making strong strides in technology. The country has recorded remarkable growth in notebooks and servers, two crucial categories for AI PCs.
Its tech and communications sector hit $48 billion last year and is expected to exceed that in 2025. A standout development is the $10 billion partnership between AMD and HUMAIN, a new Saudi AI venture. This collaboration aims to build the world's most open and scalable AI infrastructure.
It marks a major step toward embedding AI into the country's digital ecosystem. This move puts Saudi Arabia on the global map for AI leadership and is likely to accelerate the demand for AI PCs.
The Rise of AI-Capable PCs: A Regional Trend
A defining trend across META is the fast shift to AI PCs equipped with advanced chipsets. By April 2025, 22% of all notebooks sold in the region had an NPU (Neural Processing Unit). That's up from just 8% at the beginning of 2024.
These AI PCs include Intel's Core Ultra, Apple M chips, and AMD Ryzen AI. Their growing availability is boosting market share even though end-user AI demand is still developing.
The result is higher Average Selling Prices (ASP) and improved revenue for IT distributors. Another factor is the upcoming end-of-support for Windows 10 in October 2025, which is expected to trigger new PC refresh cycles across META.
Market Outlook and Future Prospects for AI PCs
The META region offers strong opportunities for tech growth, with AI PCs at the center of this evolution. The UAE and Saudi Arabia continue to lead through focused digital investments and rapid AI integration.
As AI technologies mature and become more user-friendly, demand for AI PCs is expected to grow further. These devices are changing procurement strategies and pushing the region toward the next wave of innovation.
Insights from CONTEXT's META Monthly Webinar clearly show the region is evolving fast. Strategic thinking and adaptability will be key to success. For META, the future of computing is here, and it's being shaped by AI PCs.
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