Vietnam's leading retailer MWG partners with Cake Digital Bank to launch PayLater service
As the exclusive provider of both credit capital and technology infrastructure, Cake reinforces its position as Vietnam's leading digital-only bank, recognized for its agility and reliability in deploying large-scale fintech solutions.
With financial services provided by Cake, the launch of MWG PayLater marks a new milestone in MWG's retail innovation journey, offering customers across its nationwide retail network—including The Gioi Di Dong, Dien May Xanh, TopZone, and AVAKids—a fully digital, seamless deferred payment experience.
With the ability to purchase without down payment, flexible payment options or installment payments up to 24 months, and an interest-free period of up to 90 days, consumers will enjoy a convenient, safe and transparent financial payment experience.
'This is MWG's first fintech product launched under its own brand, and we're proud to be the sole partner powering the entire financial services,' said Nguyen Huu Quang, CEO of Cake Digital Bank. 'We bring proven expertise in digital finance deployment and the ability to co-design tailored customer experiences. Together with MWG, we aim to make MWG PayLater a go-to solution for millions of Vietnamese consumers.'
According to Truong Hong Hoang, MWG's Business Development Director–Multicat Category: 'MWG PayLater reflects our ongoing commitment to providing customers with valued, technology-enabled financial solutions. With Cake's robust infrastructure and scalability, we believe this service will quickly become a preferred choice.'
MWG PayLater targets mass-market consumers seeking fast, accessible credit—particularly for mobile devices, electronics, home appliances, and family essentials. The service will expand to MWG's full omnichannel footprint, including online platforms and An Khang Pharmacy, by July 2025.
The new offering builds on the successful launch of an instant loan product between the two companies in late 2024, which saw rapid user adoption. This next phase of collaboration deepens their strategic alignment in digital finance and customer-centric innovation.
For more details, please contact:Ms. Tran Hong NguyenCorporate Communications & PR Team – Cake Digital BankEmail: theresa.tran@cake.vnWebsite: https://cake.vn
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