Travis Scott Teams Up With Erewhon to Drop Gut-healthy Smoothie Collaboration
Scott is the first Grammy-winning hip-hop artist to team up with the organic supermarket after its previous collaborations with Winnie Harlow, Kourtney Kardashian, Gisele Bündchen, influencer Nara Smith, Bella Hadid and Hailey Bieber.
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A mix of Agua de Kefir's fizzy Dragon Fruit Fresca and Cocoyo Piña Colada Raw Coconut Yogurt, 'Storm Storm' is a non-dairy, tropical beverage, priced at $22. The ingredients are meant to be both hydrating and gut-friendly. The Auga de Kefir additive, specifically, is cactus-powered vegan kefir water made with postbiotics, leftover waste from prebiotics and probiotics, as well as electrolytes. Kefir water is known to help decrease inflammation and maintain a balanced gut microbiome to absorb nutrients and aid digestion.
Cocoyo, the cult-favorite creamy yogurt, is plant-based and 'live,' which means it continues to ferment well after it's packaged. Cocoyo has gained significant recognition online with a slew of wellness influencers singing its praise. With more than two billion probiotics in its formula, the rich yogurt benefits the gut flora, otherwise referred to as the microbiome.
While the cost of one smoothie is a bit pricey, a portion of the proceeds is reportedly being donated to the Cactus Jack Foundation, a nonprofit organization empowering the youth of today, which was founded by Travis Scott in 2020. Since its establishment, Cactus Jack Foundation has launched a handful of year-round programs, such as the Fashion Scholarship Fund Design Ethos 101 Partnership, and the Waymon Webster HBCU Scholarship Fund.
Other ingredients in the tie-dye smoothie include Unsweetened Coconut Malk, Ancient Nutrition Multi-Collagen, Sun Chlorella Supplement Powder, and Magic Mind Mental Performance Shot. The frozen drink is also caffeine-free.
Arguably, the most notable Erewhon smoothie collaboration is Hailey Bieber's 'strawberry glaze skin' concoction, which is still available to order today. Bieber launched the thick, creamy blend back in June 2022. The drink's drop purposefully coincided with the debut of her now $1 billion skin care brand, Rhode, as well as the 'glazed donut' beauty trend, as popularized by her. Fans flocked to the high-end market to try the sweet treat and later post a review online. The smoothie remains in high demand, even though it's still around three years later and most others are not.
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