Stormers unveil new logo replacing iconic 26-year-old ‘lightning bolt'

News24

2 days ago

The Stormers unveiled a new logo symbolising unity and progress, replacing their 26-year-old design.
The rebrand reflects their commitment to building stronger community connections and continued success under new leadership and financial stability.
They aim to embrace growth, develop players and inspire their passionate fanbase with the campaign: 'In it Together.'
The Stormers have rebranded and on Wednesday unveiled a new logo that replaces their iconic 'lightning bolt' that had been worn on their kits for 26 years since 1999.
The new logo, which is based on a theme of 'in it together' and attempts to bring the franchise into the modern era, still shows the Stormers 'S' and also a redesigned lightning bolt of a storm that is hovering over a depiction of Cape Town Stadium.
According to a Stormers statement, the new logo 'features the iconic hoops of the Stormers jersey wrapping around and interlocking in a striking design which gives a nod to the heritage of the team, while also showing constant movement as the Stormers head towards an even brighter future.
'The hoops connect with a subtle lightning bolt in the centre, while the shape of the logo itself invokes the dimensions of the team's home ground - Cape Town Stadium in Cape Town.
'The new identity is however about far more than just a new logo. The Stormers' unique strength is the incredible diversity of communities that come together to be united under the blue and white banner of the team.'
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The decision to change logos was not taken lightly and came after months of consultation that included conducting focus groups with fans.
With the franchise now financially stable under the ownership of businessman Johan le Roux and the private equity investment of Red Disa Investments, the Stormers are now looking to kick on into an era of growth and continued success in the Cape Town community.
Already the most supported franchise in the United Rugby Championship in terms of crowd attendance, the Stormers are looking to build for a run at the European Champions Cup in 2029 and are planning on developing their own players rather than relying on recruitment to get there.
'We have seen some major developments to the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'in it together' with us.
'The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon which represents the unity of the various communities that support our team,' said Le Roux.
'But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those that support us. We want all of them with us every step of the way as we break new ground.'
Director of rugby John Dobson, who has been in the Western Province structures since 2010, also embraced the change and said the mission of the squad going into the new campaign was to 'make Cape Town smile'.
'This team is one of the best-supported in the world. We have some of the most vibrant rugby communities and no shortage of passion at every level,' said Dobson.
'This is a big step forward in many ways as we take the Stormers from being a rugby team to so much more. We are 'in it together' with everyone who is coming on this exciting new journey with us.'
The mastermind behind the new logo was chief commercial officer Leontine de Sutter.
'Our new identity and the campaign that we have launched seeks to bring our team and the communities that make us who we are closer than ever before,' she said.
'The 'In it Together' campaign and our brand film beautifully encapsulate the essence of our team and our new brand proposition.'