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Bahrain: EWB Unveils Creative Zone at Summer Toy Fest

Bahrain: EWB Unveils Creative Zone at Summer Toy Fest

Gulf Insider29-06-2025
What began as a celebration of toys is fast transforming into a full-blown creative festival.
Exhibition World Bahrain (EWB) is launching a hands-on art zone called 'EWB's Imagination Station', offering a new layer to the Bahrain Summer Toy Festival 2025 with daily interactive workshops and walkin art experiences for families. The new station, developed in partnership with the Bahrain-based creative studio Artly, aims to deliver more than just entertainment.
Running from July 1st to August 5th alongside the Toy Festival, the initiative turns part of EWB's East Lounge into a working arts lab filled with painting stations, crafting corners, and design challenges for children, teens, and adults.
Among the standout attractions is the 'Fluid Bear Bar', where visitors can paint acrylic designs on bear figures, along with canvas sessions that bring Bahrain's iconic landmarks to life.
Other options include tote bag painting and guided DIY art classes for age groups starting at four years old and extending to adults.
Each week, a rotating schedule will feature new creative experiences such as mask-making, cookie decorating, paracord bracelet weaving, clay modelling and more, ensuring no two visits are alike.
'We're turning EWB into a year-round destination for creativity, learning, and family engagement,' said Huda Al Shamlan, Director of Marketing, Communication and Partnerships at EWB. 'The Imagination Station is more than a summer add-on. It is part of a wider strategy to deepen the value of public-facing events at our venue.'
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