Latest news with #EWB
Trade Arabia
2 days ago
- Business
- Trade Arabia
Exhibition World Bahrain targets geo-cloning as catalyst for global growth
As the global MICE and Business Events industries rapidly evolve, Exhibition World Bahrain (EWB) is embracing geo-cloning — a strategy that replicates successful event brands in new geographic markets — as a key pillar of its growth and global positioning. This forward-thinking approach enables EWB to attract high-profile, large-scale events while strengthening Bahrain's reputation as a dynamic, world-class destination for business tourism, EWB said. By combining innovation, strategic partnerships, and deep insight into international event trends, EWB is redefining its role on the global stage and ensuring long-term relevance in a highly competitive landscape. "Among the most transformative strategies we are actively pursuing is geo-cloning, a model that offers significant potential to enhance EWB's international profile and position the Kingdom of Bahrain as a preferred destination for high-impact, large-scale events," said Sara Ahmed Buhiji, CEO of BTEA and Chairman of EWB. The Geo-Cloning Strategy Rather than starting from scratch, geo-cloning involves adapting proven event formats to new audiences and regional dynamics — respecting cultural context while leveraging existing brand equity. At EWB, geo-cloning is not a simple duplication exercise; it is a targeted, data-informed initiative that supports Bahrain's broader economic ambitions under Economic Vision 2030. By identifying high-potential events from mature MICE markets and localising them for the Gulf region, we are accelerating market penetration while ensuring relevance and long-term value, she said. "Collaboration is central to this process. We work closely with global organisers, sector specialists, and industry associations toco-create event models tailored to the needs of regional audiences and aligned with our strategic goals," Buhiji said. Building a Roadmap for Strategic Growth "Our Business Development team is focused on identifying exclusive and commercially viable opportunities for our partners. Through geo-cloning, we are curating a roadmap that supports the introduction of new international events in sectors critical to Bahrain's national development goals—such as healthcare, sustainability, energy, artificial intelligence, tourism, food and beverage, and fintech," Buhiji said. To strengthen this strategy, EWB is also pursuing and working with industry leaders and global event organisers to co-create opportunities backed by attractive incentive programmes. This collaborative approach enhances value for event organisers while targeting a steady pipeline of international content that resonates with diverse audiences. From Bahrain to Frankfurt EWB's participation in globally recognised MICE and Business Events platforms such as IMEX Frankfurt, ATM Dubai, and IBTM Barcelona, allows it to engage directly with key decision-makers, promote EWB's distinctive value proposition, and identify event formats with high geo-cloning potential, she said. "These engagements are key to identifying opportunities and generating productive conversations that materialise into tangible business. Another key element is our active engagement and partnership with leading international MICE associations such as UFI, ICCA, AIPC and others, that enables us to stay attuned to global trends and contribute meaningfully to Bahrain's international positioning in the sector." A Broader Economic Impact The benefits of geo-cloning extend well beyond venue bookings. Each resulting event catalyses activity across local economies — benefiting hotel operators, airlines, retailers, and F&B providers. This ripple effect reinforces the business events sector's role as a key economic enabler and supports national efforts to drive sustainable employment and private sector growth. Every successful replication of a global event enhances Bahrain's credibility as a MICE destination and strengthens its role as a regional hub for collaboration and innovation. Shaping the Future of MICE and Business Events At its core, geo-cloning is not merely a business development tactic — it reflects a broader philosophy of innovation, adaptability, and strategic foresight. "At Exhibition World Bahrain, we remain committed to delivering exceptional experiences for our partners and stakeholders by continuously pushing the boundaries of what is possible in event hosting and management," said Buhiji.
Bahrain This Week
3 days ago
- Business
- Bahrain This Week
Exhibition World Bahrain Takes Part in IMEX Frankfurt 2025
Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from 20 to 22 May in Frankfurt, Germany. As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe. Representing EWB at the event were Alan Pryor, General Manager; Huda Al Shamlan, Director of Marketing, Communications and Partnerships; and Bjorn Hufkie, Director of Business Development. Bahrain Tourism and Exhibitions Authority (BTEA) was also represented by Consultant and Advisor Dr. Ali Follad; and Ahmed Lari, a Marketing and Promotion Specialist at BTEA. The delegation presented Bahrain's flagship exhibition and conference venue, highlighting its advanced infrastructure and adaptable spaces designed to accommodate a diverse range of events—from large-scale conventions and exhibitions to smaller corporate meetings, live events and entertainment, cultural gatherings, and private functions and galas. Over the course of three days, the EWB team engaged with international industry stakeholders, including event planners, potential international clients, and other contributors to the wider industry such as association representatives and educators. These interactions contributed to strengthening Bahrain's presence in the global MICE sector and supported EWB's strategic objective of positioning itself as a preferred destination for high-profile international events. Her Excellency Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of EWB, remarked on the significance of the event: 'IMEX Frankfurt provides a valuable annual platform to promote Bahrain's offerings in the international MICE and business events landscape. Our participation supports EWB's broader ambition to attract world-class events and create long-term value for Bahrain's tourism and business sectors. The connections made during this event pave the way for future collaboration and growth.' Participation in IMEX Frankfurt forms part of EWB's ongoing efforts to build partnerships, enhance market visibility, and contribute to Bahrain's economic diversification strategy. With over 4,000 global meeting planners and more than 3,000 suppliers in attendance, the event offered a constructive forum for business development and industry insight.
Daily Tribune
26-05-2025
- Business
- Daily Tribune
EWB participates in IMEX Frankfurt 2025
Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from 20 to 22 May in Frankfurt, Germany. As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe. Representing EWB at the event were Alan Pryor, General Manager; Huda Al Shamlan, Director of Marketing, Communications and Partnerships; and Bjorn Hufkie, Director of Business Development. Bahrain Tourism and Exhibitions Authority (BTEA) representatives also took part in the event.
Biz Bahrain
25-04-2025
- Business
- Biz Bahrain
NBB Signs Strategic Agreements with Leading Real Estate Developers During Innovation Summit in Social Housing 2025
The National Bank of Bahrain (NBB) has signed five Memorandums of Understanding (MoUs) with prominent real estate companies during its participation in the recent Innovation Summit in Social Housing 2025. Held from 23rd to 25th April at the Exhibition World Bahrain (EWB), the Summit gathered key industry stakeholders to collaborate on advancing national housing ambitions. NBB formalised the MoUs at its dedicated stand with ERA Real Estate, Kayan Real Estate, Delmon Gate, Best Location Properties, and Al Janabiya Gate. The agreements aim to offer social housing beneficiaries access to a broad range of property options backed by NBB's financing solutions such as its new Tas'heel+ product. The Bank will work closely with each company to facilitate hassle-free purchase experiences for customers throughout their homeownership journey. Through these collaborations, the Bank will further expand its mortgage finance portfolio to offer a more diversified pool of properties aligned with the financing needs of prospective buyers. Commenting on the occasion, Subah Abdullatif Al Zayani, Chief Executive – Retail Banking at NBB said, 'We are pleased to sign these agreements, each reflecting a shared commitment to simplify property acquisition for eligible customers under social housing schemes. By combining our financing and advisory expertise with the market presence of our partners, we are building a more efficient and responsive ecosystem that supports homeownership aspirations across the Kingdom.' The signing of these MoUs underscores NBB's strategic approach to streamline financing for qualified buyers of government-backed projects and bring them closer to a network of trusted real estate providers. The Bank remains focused on entering partnerships that directly support the Ministry of Housing & Urban Planning's long-term goals to enhance the quality of living for citizens.
Trade Arabia
24-04-2025
- Business
- Trade Arabia
NBB seals strategic deals with top developers at Bahrain summit
The National Bank of Bahrain (NBB) has signed five MoUs with prominent real estate companies during its participation in the recent Innovation Summit in Social Housing 2025. The summit which concludes tomorrow (April 25) at the Exhibition World Bahrain (EWB) has gathered key industry stakeholders to collaborate on advancing national housing ambitions. NBB formalised the MoUs at its dedicated stand with ERA Real Estate, Kayan Real Estate, Delmon Gate, Best Location Properties, and Al Janabiya Gate. The agreements aim to offer social housing beneficiaries access to a broad range of property options backed by NBB's financing solutions such as its new Tas'heel+ product, said the bank in a statement. The Bank will work closely with each company to facilitate hassle-free purchase experiences for customers throughout their homeownership journey, it stated. Through these collaborations, the Bank will further expand its mortgage finance portfolio to offer a more diversified pool of properties aligned with the financing needs of prospective buyers, it added. Speaking on the occasion, Subah Abdullatif Al Zayani, Chief Executive – Retail Banking at NBB said: "We are pleased to sign these agreements, each reflecting a shared commitment to simplify property acquisition for eligible customers under social housing schemes. By combining our financing and advisory expertise with the market presence of our partners, we are building a more efficient and responsive ecosystem that supports homeownership aspirations across the Kingdom.' These MoUs underscore NBB's strategic approach to streamline financing for qualified buyers of government-backed projects and bring them closer to a network of trusted real estate providers, he stated.
