PAPA JOHNS LAUNCHES ITS FIRST-EVER CROISSANT PIZZA, GIVING PIZZA LOVERS THEIR FLAKIEST BITE EVER - Middle East Business News and Information
Dubai, United Arab Emirates: Papa Johns is elevating the pizza experience with the global launch of its latest innovation: the all-new Croissant Pizza. The Croissant Pizza indulgently pairs the delicate, flaky texture of a buttery croissant with the bold flavors of Papa Johns pizza – bringing the brand's Better Ingredients. Better Pizza.® promise to life through craft, quality and innovation.
A pizza this expertly crafted deserves to be delivered in cutting-edge artistic style. That's why Papa Johns has teamed up with KidSuper to design a limited-edition hot bag, the Papa Johns x Kid Super Hot Bag, inspired by the craftsmanship of the Croissant Pizza.
Launching in nine markets, it will make its first appearance in the UAE. Paying homage to the classic pastry, the Croissant Pizza delivers a crisp, light and layered bite through a buttery braided, gloriously flaky crust. Customers can personalize their pizza with a choice of toppings for a flavor-packed bite.
Chris Lyn-Sue, SVP Managing Director of International at Papa Johns said, 'As a brand built on innovation, distinction and quality, we're always looking to global food culture for inspiration – and turning it into exciting new experiences that stand out. We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets.'
'We also explored the rise of croissant mashups in food culture – from the 'cronut' to the 'crookie' – and saw an opportunity to bring that same innovation to pizza. After a year in development, we're proud to unite two beloved icons into one craveable, delicious product that brings something fresh and exciting to the QSR category.'
Known for concept-driven designs and a distinct visual language rooted in storytelling, KidSuper brings a playful yet elevated approach to the custom-designed Papa Johns hot bag, exclusively for the Croissant Pizza. The bag celebrates creativity and craftmanship, echoing both the artisanal spirit of the Croissant Pizza and Papa Johns commitment to quality. The bag's woven strap mirrors the handcrafted, tightly braided crust of the pizza, the zipper delicately curves in a crescent shape, and the soft edges mimic the fluffy folds of the iconic pastry. The Papa Johns x KidSuper Hot Bag will make its official debut later this month during Paris Fashion Week Men's Spring/Summer 2026 (SS26), as part of the KidSuper show.
As the Croissant Pizza launches across the globe, the Papa Johns x KidSuper Hot Bag will hit runways, beaches and exhibitions in select markets. Select customers in these destinations who order Croissant Pizza may receive their delivery in the exclusive Papa Johns x KidSuper Hot Bag – and if it arrives at their door, it's theirs to keep.
For Colm Dillane, designer and founder of KidSuper, the collaboration goes beyond fashion. 'KidSuper is a challenger brand – built on creativity, risk, and staying true to the soul of what we do,' he said. 'Papa Johns is the same. This isn't just another pizza launch – they're pushing boundaries with creativity and craftmanship. Whether you are baking a crust or chalking a cut, the process matters.'
The Croissant Pizza is available now across the UAE from June 10 and will be available for a limited time in participating markets – from Korea and China to Chile and Peru.
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Mid East Info
18 hours ago
- Mid East Info
PAPA JOHNS LAUNCHES ITS FIRST-EVER CROISSANT PIZZA, GIVING PIZZA LOVERS THEIR FLAKIEST BITE EVER - Middle East Business News and Information
Dubai, United Arab Emirates: Papa Johns is elevating the pizza experience with the global launch of its latest innovation: the all-new Croissant Pizza. The Croissant Pizza indulgently pairs the delicate, flaky texture of a buttery croissant with the bold flavors of Papa Johns pizza – bringing the brand's Better Ingredients. Better Pizza.® promise to life through craft, quality and innovation. A pizza this expertly crafted deserves to be delivered in cutting-edge artistic style. That's why Papa Johns has teamed up with KidSuper to design a limited-edition hot bag, the Papa Johns x Kid Super Hot Bag, inspired by the craftsmanship of the Croissant Pizza. Launching in nine markets, it will make its first appearance in the UAE. Paying homage to the classic pastry, the Croissant Pizza delivers a crisp, light and layered bite through a buttery braided, gloriously flaky crust. Customers can personalize their pizza with a choice of toppings for a flavor-packed bite. Chris Lyn-Sue, SVP Managing Director of International at Papa Johns said, 'As a brand built on innovation, distinction and quality, we're always looking to global food culture for inspiration – and turning it into exciting new experiences that stand out. We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets.' 'We also explored the rise of croissant mashups in food culture – from the 'cronut' to the 'crookie' – and saw an opportunity to bring that same innovation to pizza. After a year in development, we're proud to unite two beloved icons into one craveable, delicious product that brings something fresh and exciting to the QSR category.' Known for concept-driven designs and a distinct visual language rooted in storytelling, KidSuper brings a playful yet elevated approach to the custom-designed Papa Johns hot bag, exclusively for the Croissant Pizza. The bag celebrates creativity and craftmanship, echoing both the artisanal spirit of the Croissant Pizza and Papa Johns commitment to quality. The bag's woven strap mirrors the handcrafted, tightly braided crust of the pizza, the zipper delicately curves in a crescent shape, and the soft edges mimic the fluffy folds of the iconic pastry. The Papa Johns x KidSuper Hot Bag will make its official debut later this month during Paris Fashion Week Men's Spring/Summer 2026 (SS26), as part of the KidSuper show. As the Croissant Pizza launches across the globe, the Papa Johns x KidSuper Hot Bag will hit runways, beaches and exhibitions in select markets. Select customers in these destinations who order Croissant Pizza may receive their delivery in the exclusive Papa Johns x KidSuper Hot Bag – and if it arrives at their door, it's theirs to keep. For Colm Dillane, designer and founder of KidSuper, the collaboration goes beyond fashion. 'KidSuper is a challenger brand – built on creativity, risk, and staying true to the soul of what we do,' he said. 'Papa Johns is the same. This isn't just another pizza launch – they're pushing boundaries with creativity and craftmanship. Whether you are baking a crust or chalking a cut, the process matters.' The Croissant Pizza is available now across the UAE from June 10 and will be available for a limited time in participating markets – from Korea and China to Chile and Peru.
CairoScene
18-02-2025
- CairoScene
NEW IN: Egyptian RTW Label FTL Launches with ‘Rebirth' Collection
In fashion, the concept of reinvention is nothing new. Trends resurface, silhouettes evolve, and designers are constantly tuning their creative language. But for FTL, the Egyptian brand founded by siblings Youssef and Laila Rashed, reinvention is personal. Their collection, 'Rebirth,' might be their debut, but it also stands for the concept of a fresh start. 'Rebirth is a common phrase used for collections in the fashion industry, but for us, it meant a second chance,' Youssef Rashed says. 'A second chance of rebranding ourselves, and a second chance at doing something we're passionate about.' FTL, short for Form The Label, says it all. 'Our aesthetic is embedded in our name— Form The Label. In fashion, form is everything.' After navigating the fashion industry from different angles—Laila Rashed with a background in fashion studies, Youssef Rashed with hands-on experience through his modelling—the duo came together with one vision: to create clothes that honour structure, fit, and individuality. 'FTL idolises perfection so we asked ourselves: what does perfection mean in fashion? The answer we kept coming back to was simple—nothing feels better than an outfit that fits just right and flatters effortlessly.' The Muse: The collection borrows heavily from the '70s and '90s fashion codes, merging clean, architectural lines with body-conscious fits. 'Our approach is all about movement; how fabric interacts with the body, rather than just sitting on it,' Laila, the head designer, shares. 'The silhouettes are designed to flow organically, sculpting to the wearer's form rather than restricting it.' They focused on a cinched fit and sharp shoulder cuts, elements that enhance natural posture and movement rather than working against them. 'Achieving this required a lot of research– careful selection of fabrics and precise tailoring.' For the set design and makeup, FTL drew inspiration from American designer Kody Phillips' latest collection, but they wanted to take it a step further. 'Instead of a traditional, polished lookbook, we leaned into discomfort—intentionally awkward poses, a sense of unease,' Youssef, who directed the shoot, explains. 'It was an unusual direction, asking models to give us uncertainty rather than confidence, but that tension is exactly what we wanted for the visuals.' Youssef pulled from a range of influences, from global designers like KidSuper and Kody Philips , to bands like Catfish and the Bottlemen . For Rebirth, his main inspiration was the British cult series Misfits , a show he clung to during the isolating days of the Covid-19 lockdown in Newcastle. 'The themes of displacement, rebellion, and trying to find where you belong resonated with me so deeply; to the point where I felt like I was living a parallel experience,' he reveals. That raw, restless energy—moody, edgy, and unapologetic—became the heartbeat of the shoot. Behind the Concept: Shot in a stark, clinical space with blood-splattered walls and scattered luggage, the visuals echo themes of displacement and belonging. The models pose with a controlled sense of defiance—sometimes standing tall, sometimes slouched or contorted—as if caught between breaking free and staying put. Youssef draws inspiration from the idea of the 'misfit'—someone who doesn't conform, someone who exists on the edges of convention. 'I wanted them to look like they didn't belong,' he explains. The styling leans into this narrative, with messy braids, kohl-rimmed eyes, and sculptural hairstyles that almost look like armor. There's a rawness to the way these models inhabit the clothes. 'My goal was to highlight the struggle of not fitting in—whether due to individuality, personal traits, or simply not conforming to societal expectations. I wanted to use clothing as a lens to examine cultural behaviors and the way we navigate belonging.' The Collection Dissected: At first glance, FTL's silhouettes are stark and striking with razor-sharp silhouettes and slightly-exaggerated proportions. Structured blazers and trench coats hold their shape, contrasted by softly draped fabrics like draped wool shawls and raw-cut suedes, that mimic movement. 'Minimalism might be the new way of luxury in the contemporary fashion world,' Youssef shares. Take the Apollo Coat, for example, a hybrid trench that transforms into a cropped jacket. The collection also introduces textures that feel almost primal—suede mini dresses, oversized ponchos with cascading fringe, and a burgundy wrap jacket with exaggerated shoulders and Western-style fringes. Tailoring takes centre stage, but it's never rigid; instead, it molds to the body. Cinched waists, elongated trousers, and sharp-shouldered jackets ground the collection in precision. Earthy tones dominate the palette, which aligns with FTL's principle of wearable, long-lasting fashion. Deep burgundies, charcoal, and rich browns anchor the pieces, and cool-toned neutrals like beige and greys provide balance. 'These foundational hues give an upbeat kick to the collection. To us, the right colours make all the difference—they're what turn a piece from lifeless to timeless,' Laila unveils. The Collection in Three Words: 'Structured, eternal, and bold,' says Laila. How to Style it: The Designers Suggest: 'When it comes to styling, we always consider proportions and elements like the weather—how a piece adapts to different settings,' Laila says. For structured outerwear, layering is key. Their coats pair effortlessly with straight-leg jeans or wide trousers, anchored with a neutral base like a fitted top or crisp button-down. Throw on black boots and gold statement jewelry for a look that feels polished yet effortless. 'Some pieces speak for themselves and need little styling. Take the Dorothy Dress —just add gold earrings and brown or black boots, and you're set.' 'The All the Ways Vest and Valorant Pants can take you from a boardroom-ready corporate look to something more relaxed, depending on how you accessorize,' Youssef suggests. 'Some of our items are also unisex such as our HR Coat and our Valorant Pants .' For off-duty days, the Kurrfew Set is all about ease—just throw on sneakers and minimal accessories, and you're good to go. Scene Styled Suggests: Gevril | GV2 Milan Diamond Women's Watch Gianvito Rossi | 45 suede knee-high boots Toteme | T-Lock Suede Top Handle Tobacco Fyne Jewellery | Gaia Long Drop Diamond Necklace The Collection's Stand-Out Pieces: While working on the Fall/Winter '25 collection, Laila found herself reflecting on her university days in London—back when she was experimenting with fabrics and patterns, figuring out her design voice. One of her favourite pieces in the Rebirth lineup is the HR coat, a hybrid between a blazer and a coat. The inspiration? Watching Brits in the underground layer suit jackets under coats, effortlessly merging structure with practicality. 'Another one of my favourites is the Bonnie & Clyde Set,' she reveals. A tweed two-piece, this set channels the Gatsby-era but reworks it into something modern and sharp. The sleeveless vest and structured shorts read polished but unfussy. What's Next for FTL? 'The blood splatter was a subtle hint—almost like an Easter egg—foreshadowing our next collection.' The brand is already looking ahead, teasing its first exclusive menswear collection, set to debut in Spring/Summer 2025. 'It's time to give men their flowers and to do that, FTL is expanding by creating its first exclusive men's collection for SS'25.' In The Words of Youssef Rashed…. 'What we wanted to convey with 'Rebirth' is simple::you always get a second chance.' The Verdict: FTL understands that power dressing isn't about excess—it's about precision. The brand's value of 'form' makes an appearance with every piece, from coats that cinch at the waist and flare at the hem, to sets that accentuate the natural movement of the body. After all, if fashion is a second skin, shouldn't it fit like it was made for you?
CairoScene
27-11-2024
- CairoScene
Egyptian Designer Dina Shaker Drops F/W'24 Collection ‘Neitherness'
The collection goes beyond fashion, delving into art, style, and identity, exploring the personal stories of the models alongside poetry paired with visual elements. To Egyptian fashion designer Dina Shaker, life is a dance of opposites—joy and pain, day and night, right and wrong. Her eponymous label's newest Fall/Winter 2025 collection, Neitherness, reflects this balance, encouraging individuals to embrace their inner complexity. As the designer puts it in the collection's motto: 'In a world where people feel the need to be either this or that, embrace neither.' The collection goes beyond fashion, delving into art, style, and identity, exploring the personal stories of the models alongside poetry paired with visual elements. 'I want the collection to resonate with women of all ages, backgrounds, and stories,' Shaker explains. 'This collection isn't about a single standard of beauty, but about celebrating the multifaceted essence of femininity.' The Muse Neitherness explores transitional and uncertain phases that shape who we are, using poetic metaphors of life's contrasts and the fluidity of identity. 'The collection came from personal readings and reflections on life and identity, where I realised that much of our existence lies in the in-between.' 'I have always been drawn to poetry, especially Sufi poetry by Rumi and Ibn Arabi, whose works explore profound reflections on identity and existence,' she reveals. 'I also find the Arabic language particularly captivating.' Inspired by her background in interior architecture, Shaker views clothing as a personal sanctuary, akin to a home. By carefully calibrating proportions, she creates pieces that feel like a second skin—clothing that adapts to the wearer's body. 'To achieve this, I precisely calculated and added extra centimetres to the designs, creating just the right amount of space for comfort.' The Concept Although Shaker doesn't see herself as a writer, using poetry in her creative process is nothing new. She often journals and jots down her inspirations before starting a new collection. 'I felt words would give the collection a voice,' she shares. 'With Neitherness, the concept felt complex and layered, so I turned to poetry to make the message more accessible.' In keeping with the collection's ethos of diversity, the campaign features models who share vulnerable stories. 'I wanted to portray a deeper insight of beauty other than the exterior that the world often values,' she says. 'I want audiences to see themselves in these stories and realise that fashion isn't about perfection; it's about expression and connection.' The highlight is Sue, a 71-year-old yoga instructor turned model, whose grace and confidence embody the Neitherness collection. 'We've always wanted to feature an older model in our campaign to challenge the narrow beauty standards perpetuated by the media,' she explains. 'Her presence in this campaign challenges perceptions of what it means to be relevant in fashion.' The Collection Dissected The designs merge unexpected fabric pairings and contrasting elements to create something entirely new. 'It's less about following rigid proportions and more about creating a fluid dialogue between fabric and body.' Shaker selected fabrics that balance structure and softness, such as raw denim, lightweight wool, and bonded crepe, to represent the tension and harmony of the 'in-between.' The brand crafted asymmetrical silhouettes with the concept of hybridisation to reflect fluid transitions, while construction techniques like unfinished hems and exposed seams celebrate the beauty of imperfection. 'Hybridisation has always been a core aesthetic of the brand.' The hourglass silhouette, typically associated with bustiers and couture was re-imagined to include the brand's signature oversized techniques. 'This is a shape we had never explored before, but we reinvented it through our 'in-between' philosophy.' Where to Wear It To reflect its philosophy, this collection can be worn anywhere one chooses, though a poetry reading would be a fitting and playful nod to its poetic inspiration. How to Style It Scene Styled Suggests: The collection is all about embracing the 'in-between,' so one shouldn't be afraid to mix formal with casual or classic with contemporary. The idea is to find harmony within contrasts. Pair the more structured pieces, like oversized blazers or hourglass-inspired jackets, with softer, flowing items like draped skirts or loose trousers to create contrast and balance. To let details like the 3-belt pleats and side-embellished pants stand out, keep accessories minimal with simple clean heels or boots and subtle jewellery to let the clothes speak for themselves. Alexandra Hakim | Silver Foil Droplet Earrings Maison Tabbah | Structured Diamond Choker Georg Jensen | Vivianna Torun Brooch Gianvito Rossi | Patent Leather Ankle Boots The Attico | Day Off Metallic Leather Shoulder Bag The Collection's Standout Pieces 'There is one special design that stands out—a hybrid between the classic denim jacket and our iconic cocoon sleeve jacket.' This piece, titled Hybrid Cocoon x Denim Jacket, is neither entirely casual nor fancy—it can be styled up or down. Raw denim and bonded crepe were paired to highlight this contrast—one fabric offering a rugged texture, the other a soft, sculptural dimension. 'Though these two styles are completely contrasting in nature, combining them feels like creating something that belongs to neither category, yet exists beautifully in-between.' The Maxi 3 Belts Pleats Denim Skirt also stands out, with its mix of structured pleats and eccentric belt details, contrasting raw denim with sophisticated tailoring. In the Words of Dina Shaker... 'The collection is about rejecting labels and the constraints of fixed roles.'
