The gorgeous city crowned cheapest for Aperol Spritz in Europe - and where to find the famous 84p drink
Nothing screams summer quite like sipping a citrusy Aperol Spritz under the sun - and new research reveals exactly where in Europe you can enjoy as many as you want without burning a hole in your wallet.
Dubbed the 'sunset cocktail' for its vibrant orange hue, the drink has seen global sales quintuple since 2015.
In the UK, it's now officially the nation's favourite cocktail, with over 183,000 monthly Google searches and over 1.4 billion views on TikTok 's #aperolspritz hashtag.
Meanwhile in Veneto, Italy - the home country of the beloved cocktail - nearly 300,000 Spritzes are consumed in a single day alone.
Luckily, for superfans keen to sip without the splurge this summer, the best and cheapest Aperol Spritz across 39 of Europe's most popular holiday hotspots have been revealed.
And it's Naples that has been named the best-value European city for an Aperol, with the average price coming in at just £1.54 (€2.00).
It's a fitting honour for the southern Italian city, considering Italy is the birthplace of the popular drink.
At Cammarota Spritz, a no-frills Aperol haven, fans can order one for as little as €1 - the equivalent of 84p - while Spritzerò, another Naples hotspot, keeps it at a modest €2.00.
Close behind is Palermo, where you can grab a Spritz for just €3.86 (£2.81) on average.
According to the experts at eurochange, visitors should head to the bustling Ballarò Market, where they'll find takeaway versions for even less, at just €3.
And it's not just southern Italy offering value, as Bulgaria, one of Europe's rising holiday hotspots, also made the top ten list.
With the pound holding strong against the Bulgarian lev, cities like Varna and Burgas offer Spritzes for around £3.39 and £3.50, respectively.
Meanwhile, in Greece, often associated with high-end tourism, hidden gems like Kefalonia deliver surprising value, with a Spritz costing just €7.16 (£5.49) on average.
On the flip side, the most expensive Spritz in Europe isn't in Paris or Zurich - but in Milan, where it averages a staggering €16.66 (£12.81).
At the famous Aperol Terrazza, which overlooks the city's iconic Duomo, one cocktail will set you back €20.00 (£15.65), while the price for a Spritz in Rome hovers around €13.83 (£9.99).
Montenegro, despite its growing popularity among British holidaymakers, also ranked higher in price. In Budva, a Spritz costs around €8.16 (£6.27) - placing it 19th out of the 39 destinations surveyed.
Laura Evans-Fisk, head of digital & engagement at eurochange said: 'The Aperol Spritz has become one of the most popular holiday cocktails in recent years, but all too often holiday-goers can be stung by sky-high drinks prices when they're away.
'That's why we wanted to help travellers by researching where you can find some of the best and cheapest Aperol Spritz. You might be surprised that many of them are in the home country of the drink itself!'
Colin McKenzie, drinks expert at Gradient Experience explained why the Aperol Spritz has become so popular in recent years.
He said: 'It's the perfect storm of timing, taste, and Instagram. People aren't just buying a drink; they're buying a feeling, a moment in the sun. It's holiday mode in liquid form.'
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