WestJet Group completes integration of Sunwing Airlines
WestJet completes Sunwing Airlines integration, unifying operations, enhancing sun and leisure travel offerings, and expanding affordable options for Canadian travellers.
WestJet officially completes its integration of Sunwing Airlines. This achievement represents two years (to the month) of dedicated work, strategic coordination and consultation, and a commitment to delivering greater value and connectivity for Canadian travellers.
'Completing two airline consolidations in just two years – the first with Swoop in 2024 and now Sunwing – was complex and required coordination across every aspect of our business, from operational, labour, and regulatory areas to experiential and cultural elements,' says Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group. 'Achieving this milestone is proof of the incredible way our unified team works together and is a clear win for WestJet and our guests; it's also a story of transformation in Canadian aviation. A huge thanks to everyone who contributed!'
WestJet acquired Sunwing in May 2023, the first step of many in bringing together two distinctly Canadian travel and tourism success stories, as part of WestJet's ambition to be the leader in providing affordable and accessible sun and leisure travel for Canadians.
The vision to integrate Sunwing Airlines, realized on May 29, 2025, is part of the airline's strategy to deliver new and competitive travel options, and greater overall value for Canadians in sun and leisure market, while strengthening Canada's travel industry at a critical time.
WestJet has now integrated all jet aircraft under a single Air Operator Certificate (AOC), including 16 former Swoop aircraft, another nine former Lynx Air aircraft which were secured after that airline went out of business, and now 18 more from Sunwing Airlines. WestJet's unified narrowbody operation will begin to realize efficiencies once it transforms these aircraft with cabin reconfigurations to the WestJet standard interior being completed through 2025.
The result of this integration will be a consistent onboard experience for guests, with a more diverse range of onboard product offerings, including Premium, Economy, Extended Comfort, and UltraBasic seating available on all 150 Boeing 737 aircraft across the airline. WestJet's concept for expanding cabin optionality will serve the evolving needs of Canadian travellers who appreciate the ability to choose between a range of products and price points, without compromising on network.
Additionally, guests flying on WestJet with reservations through the Sunwing Vacations brand, which continues to exist as Canada's post popular vacations provider, or its wholly owned tour operator businesses, can expect an improved end-to-end travel experience, as Canada's leading vacations provider continues to streamline processes and booking flows with guests in mind.
'The final Sunwing-operated flight this week is a time to reflect,' von Hoensbroech notes, recognizing that Sunwing has played an important and influential role in the Canadian leisure travel market. 'I know every Sunwing employee, past and present feels their contributions have mattered to advancing the experience of air travel. To all WestJetters and former Sunwing team members: thank you. This milestone is your achievement, and a proud moment for us all.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Travel Daily News
3 hours ago
- Travel Daily News
Concur Travel integrates GeoSure safety intelligence
Concur Travel integrates GeoSure's neighborhood-level safety scores, empowering business travelers with real-time risk insights to support safer, informed hotel bookings. NEW YORK, NY – Concur Travel, a leading solution within the SAP Concur portfolio, has partnered with GeoSure, the global standard in hyper-local safety intelligence, to deliver dynamic, neighborhood-level safety scores within its hotel booking experience. The integration is now live in the SAP Concur mobile app and Concur Travel dashboard, helping travelers and travel managers make informed decisions backed by location-specific risk insights. As global business travel continues to surge, organizations face growing pressure to provide not just efficiency, but predictability, confidence, and localized safety for their mobile workforce. With this integration, Concur Travel users can now view GeoSure's proprietary GeoSafeScores – covering seven key safety categories – directly within the hotel booking interface, adding a critical layer of transparency and traveler empowerment. 'Business travelers want more than just convenience – they want to feel confident about where they stay. By integrating GeoSure's real-time safety data into Concur Travel, we're giving users the situational awareness they need to make better lodging decisions, while helping companies support Duty of Care and reduce organizational risk.' said Charlie Sultan, President, Concur Travel at SAP Concur GeoSure, whose risk scores are trusted by travel platforms like TripIt, Deem and provides standardized risk data for more than 400,000 neighborhoods across the globe. The integration with Concur Travel brings this intelligence into the booking flow – enabling travelers to quickly compare safety ratings by neighborhood, evaluate health and physical harm risk, assess women's safety, and ultimately make accommodation choices with predictability and reassurance. The integration reflects broader trends across the corporate travel landscape: safety, transparency, and local insights are now top decision drivers for travel buyers and the customers and employees they support. 'Traveler confidence hinges on being equipped to anticipate and plan, and the ability to instantly make high impact decisions, exactly what GeoSure delivers. Partnering with SAP Concur allows us to meet travelers at a critical moment – where they decide not just where they're staying, but how safe they'll feel when they get there.' says Michael Becker, CEO of GeoSure. GeoSure provides super-detailed, neighborhood-level safety ratings for travelers, keeping users informed about risks in over 400,000 locations worldwide. With special scores for Nighttime Safety, Women's Safety, Health, and more, GeoSure delivers hyper-local insights that empower smarter, safer travel decisions. Data is trusted by tech giants, travel, insurance, and recognized brands—including AIG, SAP, and Travelport – and is used across mobile apps, hotel platforms, destinations, and enterprise tools to help travelers stay safe.
Travel Daily News
a day ago
- Travel Daily News
Navitaire unveils Navigate mobile application
Navitaire launches Navigate, a mobile airport app enabling airline agents to assist passengers anywhere, reducing queues and improving operational efficiency. MINNEAPOLIS, MN USA – Navitaire, an Amadeus company, has unveiled Navigate – a cutting-edge airport agent app that harnesses the power of mobile technology, giving flexibility for Navitaire airlines' agents to work virtually anywhere within the airport. This innovative technology allows airline agents that typically provide services at check-in counters or departure gates to use a mobile device connected to a mobile network to help travelers. As the agent can move freely through the airport, this can speed up the boarding process at the gate or reduce lines at check-in counters. Navigate enhances the traveler's experience by increasing convenience, minimizing queues and offering personalized services. It empowers agents to assist travelers wherever they are, leading to shorter wait times and a smoother journey. In addition, the new mobile app decreases operational costs and boosts efficiency by requiring minimal infrastructure and reducing energy consumption. It provides instant scalability of resources as needed, adapting to passenger flows through the airport. Navigate's intuitive interface requires little training for airport agents, ensuring quick adaptability. It is compatible with both Android and iOS devices, adapting seamlessly to various screen sizes, whether on a mobile phone or tablet. Four airlines participated in the testing phase of Navigate, offering valuable hands-on experience, feedback and suggestions for improvement. TUI Group, the largest leisure, travel and tourism company in the world, was one of the early testers of Navigate. Amanda Grafton, Technical Team Lead – Ground Operations Airline Technology of TUI Group said, 'Navigate gives our agents the freedom to check in passengers while on the move, which reduces wait times and improves efficiency at key passenger touchpoints, leading to a better overall airport experience.' David P. Evans, CEO of Navitaire added; 'Navitaire has always endeavored to deliver innovative solutions that address the unique challenges faced by our airline partners. Navigate embodies the evolution of that concept. It empowers agents to meet passengers where they are – amidst queues and various airport locations – improving the airport experience through modern technology.'
Travel Daily News
a day ago
- Travel Daily News
Fairmont Pacific Rim unveils Suite X
Fairmont Pacific Rim debuts Suite X, an immersive art-meets-hospitality experience created with Douglas Coupland, celebrating Generation X and contemporary Canadian culture. VANCOUVER, BC – Fairmont Pacific Rim, has debuted Suite X – a one-of-a-kind concept designed in collaboration with internationally acclaimed Canadian visual artist and author, Douglas Coupland and the hotel's co-owner and developers, Westbank and Peterson. Inspired by Generation X, Coupland's novel that helped define and popularize an entire generation, this immersive experience pays tribute to the demographic that reimagined identity, technology, and art. Blurring the lines between art, design, and hospitality, Suite X is a vibrant extension of the newly renovated Fairmont Gold experience, offering guests an exclusive opportunity to step inside Coupland's world – a living gallery inspired by his fascination with contemporary culture, technology, and Canadian identity. Drawing on his signature pop-art aesthetic, the suite integrates bold visuals, custom-designed furniture, an in-suite bar, and unexpected design moments that invite introspection and spark conversation. 'I'm very much a product of the late 20th century, and this suite reflects my deep love for that era.'says Douglas Coupland. 'When I was growing up, Vancouver felt like nowhere – and then, post-Olympics, it suddenly became somewhere. I never expected to witness such a transformation, but I've had the privilege of being part of the city's full evolution.' Located on the Fairmont Gold floor and offering sweeping views of Vancouver's waterfront and mountains, Suite X features original works by Coupland and curated literature from the artist's own personal collection and the TASCHEN library. The experience evokes the feeling of sitting in Coupland's own living room – every detail has been thoughtfully considered by the artist himself. Suite X marks a bold evolution in Fairmont Pacific Rim's ongoing mission to celebrate local art and culture while offering guests next-level experiences rooted in creativity and design. It also expands on the hotel's reimagined Fairmont Gold offering, which now offers a nature-inspired sanctuary featuring elevated amenities and bespoke services tailored for the discerning traveler. 'Suite X represents the intersection of hospitality and artistry, a place where inspiration lives and guests can connect with a truly unique Vancouver story.' says Jens Moesker, Regional Vice President and General Manager, Fairmont Pacific Rim. 'Collaborating with Douglas Coupland has been an incredible creative journey.'
