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China-based lifestyle brand Miniso is heading to the Mall of America

China-based lifestyle brand Miniso is heading to the Mall of America

Yahoo21-05-2025

Trendy lifestyle brand Miniso is expanding its footprint in Minnesota, again.
The China-based brand first expanded to the United States in 2017 and made its entry into Minnesota in November. Now, in addition to hubs in St. Cloud and Eden Prairie, its rapid in-state expansion will head to the Mall of America.
The Bloomington shopping center announced the soon-to-come shop on Wednesday.
Miniso is known for viral, limited-edition collaborations with brands like Disney, Pokémon, and Care Bears. Those collabs are seen across its toys, collectibles, beauty products, home goods, and more. That includes Miniso's popular blind box collectibles.
'Miniso's arrival at Mall of America reflects our ongoing commitment to introducing fresh, globally recognized brands to our retail lineup,' Ashley Hofmann, Leasing Director at Mall of America, said in a statement.
When it opens in the near future, Miniso will be located at Level 2 East.
Miniso is one of two major Asia-based retailers making a concerted effort to expand in Minnesota. This past weekend saw the opening of the second location for Japan-based bargain store Daiso, which launched in Maplewood.

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