Best Amazon TV deals for Prime Day 2025. Deals on Amazon Fire, Hisense, Roku, Samsung, Toshiba
Amazon's best sale of the year has multiple TV discounts over the next few days.
Here's are the best Prime Day deals we've seen roll out for Prime Day:
Live-tracking top Prime Day deals: New deals just dropped for July 9; shop the top picks here
Best 2025 Prime Day deals on tools: Black+Decker, Craftsman, DeWalt, more
Amazon Prime Day will run through Friday, July 11, 2025. Prime Day 2025 ends at 11:59 p.m. PT, Friday, July 11, or 2:59 a.m. ET, Saturday, July 12.
Save 40% on Air Pods at Amazon
Yes! Amazon has launched 'Today's Big Deals' for this year's Prime Day, which includes daily themed drops that refresh every 24 hours, so it's worth checking back often.
Most items follow Amazon's standard return policy, but always check the product page for specific return windows and conditions.
Amazon Prime Days are open exclusively to all customers with an Amazon Prime membership, providing access to all Amazon shopping deals during Prime Day.
Three pricing models for Amazon Prime memberships include:
Shop Prime Day 2025 deals for 4 days in 2025
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Retail's Spending Divide: How CapEx Could Shape the Future of Fashion
The received wisdom in corporate America is that to you need to spend money to make money. And that's true enough. More from WWD Kohl's Shares Shoot Up Over 105% as Meme Stock Dynamics Overwhelm Retail Issues Kohl's Upping the Ante on Footwear During Critical Back-to-School Season Why CEO Pay Is Always Moving Higher in Fashion - and Corporate America But exactly how much money companies choose to push back into their businesses and how well all of those dollars are spent matters — a lot. Fashion is going through something of an investment cycle, pouring more resources into both technology and stores. A WWD study of annual reports that detail planned capital expenditures for the year ahead showed that 14 of the 18 companies examined are ramping up spending. As the largest apparel merchants, Amazon and Walmart Inc. are on the list, but are really outliers — dominating like they do in the world of e-commerce and, in Walmart's case, brick-and-mortar stores. Together, the two leaders plan to spend more than $100 billion on capex this year, plowing more funds into a future that is not just bigger in terms of scale, but more digitally empowered. Amazon plowed 12.2 percent of its sales into capex last year and plans to spend more this year, and while much of that goes toward beefing up its lucrative web services cloud business, it offers a useful point of comparison. The rest of the list spent just 3.5 percent of sales on what accountants refer to as 'property, plant and equipment.' And some of the weakest companies in the industry are cutting back on their spending. Kohl's Corp., for instance, is cutting its capex to a range of $400 million to $425 million, down from $466 million last year, a decline of 11.5 percent at the midpoint. There is some nuance — Kohl's just came off a stretch where it ramped up spending to roll out Sephora shops-in-shop — but the company is also deep in a turnaround effort and has plenty of areas that could use some TLC. Sonia Lapinsky, leader of fashion retail at AlixPartners, compared capex spending to the wealth divide in the broader economy. 'The big companies are like the billionaires,' she said. 'They just keep getting more and more advantages, are able to spend and get so far ahead.' That competition — everybody's competing with Amazon and Walmart one way or another — makes it all the more important for everybody else in the business of making and selling fashion to be careful of where they put their money. The problem is, there are so many places to spend — and catch up, since so many fashion players like to be fast followers instead of pioneers. 'We often go into retailers and their systems are old and insufficient and they've been kind of patched together for so many years,' Lapinsky said. 'A lot of it is just an upgrade. At some point they have to upgrade a lot of that technology infrastructure. So they might have low tech costs, but they're really just delaying the inevitable. We call it tech debt.' Likewise, retailers and brands also deemphasized their physical stores over the pandemic and are still playing catch-up. 'It's 2025, and we're finally realizing that people actually do want to shop in stores again,' Lapinsky said. 'Retailers took all the cost out of stores when they shut them down. They kind of got used to this low level of both expense and cost. Now it's almost like store debt. The same thing. The stores are needing some facelifts and upgrades and the consumer's demanding a better experience.' 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Take a hands-off approach to cleaning with these 4 superb robovac deals
You don't need me to tell you that summoning the energy to sweep and clean your floors after a long week at work is tough. But putting your feet up becomes even easier if you've already invested in a good robot vacuum. Nothing beats the convenience of having one of the best robot vacuums, particularly so if it doubles as a robot mop. Gone are the hours of scrubbing your floors until they're spick and span — now, all you need to do is press the start button on your preferred robot's companion app, and it'll take the "work" out of housework. Right now, there's up to 54% off select robot vacuums on Amazon, from brands like Ecovacs, Dyson and more. Starting from as little as AU$129.98, you can snap up a shiny new automated cleaning assistant that'll map and suck up debris around your home. We've gathered the four best deals and popped them below. You'll need to hurry to nab a bargain, though, as these limited-time offers will indeed run out. Hailing from a well-known robovac brand, there's a massive 54% off RRP on the Ecovacs Deebot T30 Omni. The bot scored rather highly in TechRadar's review, nabbing an impressive 4.5 stars. The T30 Omni has excellent mapping and navigation, a nice design and is compact enough to fit under a kitchen or bathroom counter. Now discounted to just AU$799, this combo vac and mop is hard to beat. A robovac and mop for less than AU$200? What a bargain. This extremely affordable model from Lefant is currently discounted to just AU$199.98. It's a great entry-level robot model, according to our friends at TechRadar. They gave it 4 stars in their review, calling it an impressive, compact robot vacuum with excellent suction power. Score a whopping 54% off this Dreame D10s model. Complete with dual vacuum and mop capabilities, smart mapping, supercharged 5,000Pa of suction power, and up to 280 minutes of runtime, this robot is, quite literally, a dream. Not the cheapest price we've seen of AU$1,177, but this is still a welcome saving on the Dyson 360 Vis Nav robot vacuum, down 35% on Amazon. While this Dyson robovac is getting a bit long in the tooth, it still does a decent job of cleaning edges when compared to competitors. Pair this with Dyson's extra suction power, and you've got a solid robot vacuum minion. Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Forbes
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How Lioness Built A Sexual Wellness Brand Selling Women Their Orgasms
Lioness Sextech for Sexual Wellness 'When we started the company, I was still very scared of my body,' Anna Lee, co-founder and CEO of the sexual wellness company, Lioness Health, told me over Zoom. 'I very much was like, 'I'm never doing interviews.' I never wanted to say the word vagina, or anything like that. I just want to build this really cool vibrator.' Eight years later, this former Amazon mechanical design engineer raised in a conservative Korean household is now running a profitable company convincing women to share their most intimate biometric data: their orgasms. She's built a strong TikTok following by turning her own orgasm charts into viral content after a 30-day challenge to, if I may borrow from Seinfeld, not be master of her domain. July 31st marks National Orgasm Day. Yes, it's a thing, widely celebrated across six countries as an offshoot of International Female Orgasm Day, founded in Brazil in 2007. Its purpose is to promote sexual wellness education, reduce stigma around the female orgasm, and raise awareness about the orgasm gap. While 95% of heterosexual men climax during sex, only 65% of heterosexual women do. Thirty-nine percent of women always orgasm when alone versus 6% during partnered encounters. A final statistic shocking to no woman, 60% of women have faked orgasms. Twenty-five percent of men have also, though presumably with less acclaim Lee immediately saw an entrepreneurial opportunity in launching Lioness, a smart vibrator tracking biometric data during orgasms. 'I really thought I could build a better vibrator. How do we have self-driving cars and VR glasses, but our sex toys are literally a motor and battery? It makes no sense there's so little tech innovation in sex toys.' Building a company around female pleasure required navigating an industrial landscape where traditional marketing channels are off the table, manufacturing comes with byzantine triangulation, and mentioning the O-word triggers algorithmic censorship. Despite the big O's physical and mental health benefits, sexual wellness is still one of the most underdeveloped segments in the health economy. The global market for sexual technology products, or sextech, is projected to exceed $48 billion by 2033. Hearing industry standards for testing vibration intensity from the male founder of a sex toy company sparked Lee's quiet revolution. 'He told me the industry standard was to put the vibration on your nose and this is what a clitoris feels like!' Lee was aghast. 'All those times where if a toy doesn't work for you, and you're thinking something's wrong with me, why am I broken, but it's really because none of those toys were ever made with women in mind. They're meant for men to purchase for their significant other when they're trying to spice up their relationship.' If the industry was defining 'normal' without studying women's bodies, leaving women to quietly internalize design failures as personal ones, the only plausible solution was to go directly to the source: women's bodies. Sextech And Sexual Wellness The Lioness vibrator with data visualization app Most sexual wellness companies peddle pleasure. Lioness specializes in data. The company operates within the rapidly expanding sextech market, where technology intersects with taboo to fill gaps legacy science conveniently ignores. 'We wanted to take sex toys and make them not sexy, but very nerdy. Make it something that feels like you're understanding your body better, making you curious about your body. The same way people get obsessed with Fitbits, Oura rings, fitness trackers. Why can't you be equally empowered about sexual wellness?' At Amazon, Lee specialized in force sensors embedded in Kindles and tablets, precisely the technological expertise needed to detect pelvic floor muscle movement. If a touchscreen could register the subtle press of a fingertip, why not the contractions of an orgasm? She reverse-engineered this logic and built a sensor durable enough for intimate use while maintaining clinical accuracy. The Lioness monitors pelvic floor muscle contractions, body temperature, and movement patterns during orgasm, translating arousal into data visualizations via a companion app. Each device is assigned a unique ID connecting to an anonymous data repository, allowing users to track patterns over time. She had the perfect product, but her go-to-market strategy wasn't as easy as she'd hoped. Lioness launched into a market where it couldn't say what it was selling. Basic DTC and GTM playbooks recommend Facebook and Instagram advertising, Google Ads, and mainstream influencer partnerships. But when Lioness launched in 2014, the term sextech didn't exist. Sexual wellness products were categorized alongside pornographic content. Meta rejected advertisements outright; YouTube labeled educational content as adult material; payment processors flagged transactions; and even email marketing campaigns were threatened by spam filters. 'January 1st was probably the first time we were able to truly run ads for Meta,' Lee shared. 'This is the first time we're actually experiencing being able to do the traditional method of paid marketing. Before then, we were doing pretty out there things to get the word out, doing everything but paid marketing.' Those 'out there things' included scientific exhibitionism of the most intimate variety. During the pandemic, Lee launched a TikTok channel where she displayed her own orgasm charts. 'I wasn't even showing the vibrator. I was like, this is what data looks like in terms of my orgasms. If I drink coffee, this is what it looks like.' Her candor earned her 450,000 followers. Lee then escalated her commitment to empirical transparency by self pleasuring daily for 30 consecutive days, documenting the physiological variations, and posting analysis on Reddit's DataIsBeautiful subreddit. The posts went viral. 'There were days that was very stressful, because when you're forced to masturbate for 30 days, it is way more difficult than wanting to masturbate for 30 days,' Lee recalled. 'There's days you're like, 'Oh man, I don't even feel like it.' But you're just doing it because you're keeping your streak up.' While Lee charted her climaxes, her team churned out three to four educational articles a week, positioning Lioness as a sexual wellness thought leader while skirting the 'sex toy' label entirely. Lee spoke on every panel she could find, joined every discussion, and chased every earned media opportunity available. By the time Meta finally sanctioned Lioness advertisements in January 2025, coinciding with broader policy shifts surrounding the 2024 elections, the platform had become virtually pointless. Her organic strategy outpaced paid acquisition. Users acquired through content and word-of-mouth showed higher engagement and stronger lifetime value than any gained from those intrusive paid feed interruptions. Lee initially approached the product with an engineer's logic, but the emotional impact on customers caught her by surprise. Many buyers didn't just see Lioness as a tool. They saw it instead as a form of agency, a way to reclaim knowledge long ignored, outsourced, or medicalized beyond recognition. 'There was a researcher that did a study with the Lioness users on what this data means to them, why people buy the Lioness,' Lee said. 'Most, almost a huge percentage of people were like, 'this data helps me and helps other people learn about their body.' They felt this pursuit. They're pioneers in sexual health, helping contribute to the science of sexual wellness, getting more research out there, helping other women understand their bodies better by also contributing their data to science.' Lioness's Sexual Wellness Lab Lioness users opt in to share anonymously their data to researchers Dr. Dee Hartmann, PT, DPT, spent 27 years running a physical therapy clinic in suburban Chicago, specializing in treating chronic vulvar pain, an anatomical mystery patriarchal medicine dismisses. Since shifting her focus to research and education in 2017, she's become a global speaker, author, and co-founder of both The Pleasure Movement and the Center for Genital Health and Education. 'I've spent my life in women's pelvises,' Hartmann candidly told me over Zoom. 'And I'm very fascinated by what happens from a functional perspective. Physical therapists try to treat the cause of a problem rather than medication which treats the symptoms.' Her preliminary research with Lioness's real-time biometric data showed orgasmic contractions generate statistically greater force than voluntary pelvic floor muscle contractions. 'We possess negligible understanding in the medical literature regarding what constitutes a female orgasm,' Hartmann continued. 'Female sexual arousal was determined in laboratories with college students supine on tables with temperature and moisture gauges positioned internally. The clitoris received no consideration whatsoever.' Lioness users, meanwhile, have established an unconventional relationship with the company, anonymously contributing their data while enjoying the well-documented benefits of orgasm (better sleep, lower stress, improved immunity). Those who opt in further can share their device ID with researchers, who can then access physiological data from Lioness's mainframe. For Hartmann, the possibilities are finally catching up to questions she's asked her whole career. She dreams of studying cultural differences in physiological arousal, comparing, for instance, orgasm signatures from women in sexually repressive environments versus those in more liberal societies. And now, for the first time, she has a tool that could make those studies possible. 'My thesis is, I want to know the impact and the functionality of pelvic floor muscles and clitoral stimulation, and how it contributes to arousal and orgasm.' She pointed to one Lioness user showing dramatic variations between a 16-minute midnight session and a five-minute morning quickie. 'The studies we could do with this are just endless!' Hartmann enthused. Over in the Czech Republic, Dr. James Pfaus has also been working with Lioness in his research. Pfaus is a Professor of Neuroscience and Psychology at Charles University Prague and Director of Research Division, Center for Sexual Health and Intervention at the Czech National Institute of Mental Health. 'The Lioness, I think, is truly detecting pelvic floor movements, which is the motor part of your orgasm,' Pfaus enlightened me during our Zoom call. Pfaus has already used the Lioness to develop new theories around women's sexual wellness. His analysis of 52 women across multiple sessions introduced three distinct orgasmic signatures: These signatures now inform broader theories about sexual response, reshaping how female pleasure is understood both in labs and bedrooms. 'It's very hard to get funding to study orgasms,' Pfaus lamented. 'Nobody wants to put money into understanding orgasm or orgasm problems because it's like, well, we have other things to study. There's cancer.' In the interim, Lioness is helping researchers like Hartmann and Pfaus bypass academic bureaucracy to continue their research until funding gatekeepers start realizing the $48 billion potential of this work. Takeaways for CMOs Navigating the Taboo Sexual Wellness Industry Lioness's GTM strategy invariably created very passionate consumers. When traditional digital marketing channels shut the door to Lee's ambitions, she created a window and strategically used her $1.2 million fundraise to launch Lioness. Unable to buy attention with advertising, she earned it instead through thought leadership backed by scientific credibility. Bootstrapping led to disciplined spending and creative problem-solving – such as her sharing very personal data very publicly, winning over Gen Z in the process, and their passion for audacity in sexual wellness education. For CMOs navigating restricted markets or taboo categories, here's how to copy her blueprint: 'As someone that was so scared of her own body growing up, the one way I found comfort in understanding my body was through science,' Lee confessed. 'There's a big mission drive for people purchasing the Lioness beyond just being like, 'Hey, this is a really cool vibrator.' They also feel that really big passion of what we have is to change the mission around sexual health and research.' Lee's arc from anatomy-phobic engineer to orgasm-data sexual wellness influencer is how taboo markets reward orthogonal thinking. In building a vibrator cum research device, she reengineered the narrative around female pleasure and redefined for women the passionate pursuit of luxury as the ability to own both their power and their pleasure.
