Love It or Hate It, This Color Is *Still* Trending After a Year

Yahoo

19-05-2025

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I don't' know if you've noticed, but fashion is fixating on pastels—particularly butter yellow. Actually, PureWow editors have been talking about butter yellow trend since last year: how it's taking over interior design, Instagram and Pinterest feeds and, most especially, the fashion landscape. The color trend is cheery, accessible and not so different from your go-to neutral of white. It was one of the most worn shades on guests during NYFW, and many designers showcased it, too, in their Spring/Summer 2025 collections, from Miu Miu to Loewe. Its ability to transform from a neutral to a seasonal accent is what makes it so accessible, and perhaps the reason why it's remained a consistent color of choice for the fashion obsessed. Keep reading for ways to style the butter yellow color trend, plus a few of my favorite pieces to shop if you don't already have it in your closet.
Yes, yellow has always been one of those colors that's a little bit harder to wear than, say, blue or green, but when done properly, it can be magic. Below, I've laid out a few ways to style the pastel that you can copy verbatim or use as inspo to make your own.
Try out a butter yellow blouse: Easy does it with a buttery blouse. The same way you wear a bright red or lilac, channel that with a top in the trendy color. Whether you opt for a T-shirt or try out a fancier V-neck top, focusing the hue just at the top of your body will draw the eye up and introduce a nice pop of color that's not overwhelming.
Use a jacket as a pop of color: If you don't want to be locked in with a blouse, a yellow jacket can be a nice alternative. You'll still be able to drape it over your shoulders and wear it atop another shirt, but you have the freedom of taking it off whenever. Plus, you can balance it out with more colors and prints elsewhere.
Consider a yellow blazer: I don't know who needs to hear this, but not all blazers have to be black or navy. In fact, I've seen an influx of cotton and linen blazers in the butter yellow shade worthy of your warm-weather wardrobe. Wear it just as you would your capsule wardrobe blazer, with trouser, or try jeans and a tee for something a bit more casual.
Go big in a monochromatic outfit: While it might not seem like it (due to the colorful shade and all), wearing butter yellow head-to-toe is actually one of the easiest ways to pull it off. The key to mastering it is to stick to the same exact shade of butter yellow, like with co-ord sets, and try to refrain from fabrics that might work against each other, such as linen and silk.
Try it in smaller doses with an accessory: Whether with sneakers or a purse, dip your toe in the buttery pool with a pop of color using accessories. It's a great way to introduce new colors and elevate your outfit without having to buy a whole new wardrobe.
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Abercrombie & Fitch
Let me make this clear: Versatile, linen-blend mini dresses like this one from Abercrombie & Fitch are an easy way to pull off the butter yellow color trend. Its slim-fit silhouette is oh-so flattering, and the V-neck offers it a touch of sexiness to this girl-next-door gingham dress. One customer says, 'This dress is sooo high quality. Thick material, smocked back [that's] so it's forgiving, lined interior and adjustable straps? Literally perfect. The length is flirty but still classy, [and the] side zipper slides like butter. No notes!'
$70 at Abercrombie & Fitch
ASTR the Label
Does it get more sophisticated than this lady jacket? Didn't think so. The buttons are adorned and embellished with rhinestones, the style cropped and the tweed fabric is polished and heavyweight. Can you ask for much else?
$148 at Revolve
COS
Ahem, this might be the best blazer I've seen in a while. It's comprised of a lightweight cotton fabric (hello, summer) and comes with a slender belt that you can tie along your waist to cinch it in and give yourself an hourglass figure (or you have the option to wear it without for a more undone, relaxed look). Most of that '80s-inspired structure comes from the added shoulder pads.
$185 at COS
Anthropologie
Reader beware: If you wear this satin maxi, you will be flooded with compliments. 'This dress is EVERYTHING,' gushes an Anthropologie buyer. 'I feel so comfortable and confident when I put this on! The deep V-neck adds just the right amount of sexy to this maxi dress…[and] the fabric feels amazing!' The flutter sleeves are a nice touch, both for extra elegance and for ample coverage along the tops of your arms.
$220 at Anthropologie
Old Navy
As Kendall Jenner would say, you're cute jeans. That is, only if you wear these baggy jeans from Old Navy. With a high waist and wide leg, they're the epitome of cool and cute with that buttery coloring and all. And despite their baggy nature, the cotton and recycled cotton will make give it that true denim, non-stretchy feel. I'd go for a full monochromatic look with a yellow shirt and ballet flats, but the styling opportunities are endless.
$55; $27 at Old Navy
Quince
Swap out your white button-up with this yellow version from Quince. Best of all, the linen comes from a European flax, a sustainable alternative that uses less recourses to grow but is just as breathable and heat-regulating as any other linen.
$40 at Quince
ASOS
Handbags like this woven shoulder bag are great for dipping your toe into the butter yellow color trend. It's nice and large with a roomy interior big enough to hold a laptop and then some, and it has a zip-top closure to keep everything safely tucked away inside (and avoid the occasional spillage).
$49; $34 at ASOS
Alex Mill
For a tried-and-true piece you'll grab all year round, try this crewneck sweater from Alex Mill. It's made from 100 percent cashmere that's treated with a special wash for the utmost softness. Layer it with a sundress or drape it over your shoulders the next time you wear your trench coat.
$295 at Alex Mill
Damson Madder
PureWow's Editorial Assistant Courtney Mason recently covered how cherry red and butter yellow complement each other, so as soon as I saw this darling cami from Damson Madder with its red tie detail at the bust, I knew I had to include it. The lightweight, non-stretch poplin is perfect for summer, and it boasts a gathered elastic bust that'll feel comfortable on your chest.
$65 at Shopbop
Reformation
Reformation has some of the best wedding guest dresses. Just take this fitted silk number, for example. It's longer, with a hem designed to fall at the ankle, but it's also available in a petite version, too. Comfort is not in short supply either, thanks to the stretchy back smocking and a back slit to help you walk easily. My only qualm: The straps aren't adjustable, so the top of the dress might fall at different parts of your chest depending on your build.
$298 at Reformation
Gap
Now that it's peak spring, there's nothing quite like a tie top to get you through it. Try it out in this buttery yellow linen beauty with its chic, V-neck design. Yes, it has long sleeves, but that breathable fabric will give it some much-needed ventilation.
$80; $47 at Gap
Urban Outfitters
Slip skirts like this lace-trimmed style from Kimchi Blue make it easy to pull of the butter yellow color trend (and look cute as can be while wearing it). From the body-skimming silhouette to the slip design, this '90s-inspired skirt is a gem find for the minimalist. Go for a casual look with a white baby tee and chunky loafers or dress it up with some kitten heels and a cinched blazer for a nice dinner, either way, you'll find that its versatility is limitless.
$49 at Urban Outfitters
COS
COS t-shirts are the best on the market. This one in particular is made from 100 percent cotton and boasts 160 GSM, which basically means that it's designed with a summer-approved lightweight feel and thickness but will still have a luxurious weight to it. The longer sleeves are a nice touch too, not just for arm coverage purposes, but also for simply looking cool tucked into jeans and embellished with a studded belt.
$49 at COS
Millennials Will Be Thrilled to Know This Color Is Trending for Spring
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