Pabst Blue Ribbon Debuts ‘Unmatched' Collab That Took Months to Perfect
A popular cheese brand worked with the beer company to recreate the experience of drinking the lager for a new limited-edition release that "people need to try," according to the collaborators–and no, it's not a beer cheese spread.
On Wednesday, Yancey's Fancy Cheese and Pabst proudly announced the all-new Pabst Blue Ribbon Beer Flavored Cheese, which "brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge."
Related: Fan-Favorite Beer Is Flying Off Shelves After Limited Return
"Yancey's history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try," said Pabst Blue Ribbon brand manager Hunter Cox in a statement.
Unlike traditional beer cheese, Yancey's Fancy PBR Beer Flavored Cheese isn't a melty, served warm spread. It's "a bold, flavorful cheddar" heading to the refrigerated section of grocery stores in blocks.
Related: Craft Beer Company Announces Delayed Re-Release This Summer
While the beer-cheese combo certainly has been around for some time, so have both brands, and their combined 280 years in business should make this innovation the "ultimate beer-infused cheese," or so the companies say.
"The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese," added Yancey CEO Eric Cosnoski. "We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese."
According to the release, Yancey's Fancy Pabst Blue Ribbon Beer Flavored Cheese is currently rolling out at retailers nationwide that carry other varieties of its products (including Albertsons, Food Lion, Hannaford, Harris Teeter, Jewel Osco, Price Chopper, Publix, Safeway, ShopRite, Sprouts, Stew Leonard's, Stop & Shop, Tops, Walmart, Wegman's, and Winn Dixie). To find it near you, try the Yancey Fancy product locator.
Next: Chobani Brings Back Limited-Edition Coffee Creamer Flavor That Fans Can't Get Enough of
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