Pabst Blue Ribbon Debuts ‘Unmatched' Collab That Took Months to Perfect
If you've ever wanted a cheese that tastes like a specific type of beer, let's say Pabst Blue Ribbon, consider your prayers answered.
A popular cheese brand worked with the beer company to recreate the experience of drinking the lager for a new limited-edition release that "people need to try," according to the collaborators–and no, it's not a beer cheese spread.
On Wednesday, Yancey's Fancy Cheese and Pabst proudly announced the all-new Pabst Blue Ribbon Beer Flavored Cheese, which "brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge."
Related: Fan-Favorite Beer Is Flying Off Shelves After Limited Return
"Yancey's history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try," said Pabst Blue Ribbon brand manager Hunter Cox in a statement.
Unlike traditional beer cheese, Yancey's Fancy PBR Beer Flavored Cheese isn't a melty, served warm spread. It's "a bold, flavorful cheddar" heading to the refrigerated section of grocery stores in blocks.
Related: Craft Beer Company Announces Delayed Re-Release This Summer
While the beer-cheese combo certainly has been around for some time, so have both brands, and their combined 280 years in business should make this innovation the "ultimate beer-infused cheese," or so the companies say.
"The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese," added Yancey CEO Eric Cosnoski. "We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese."
According to the release, Yancey's Fancy Pabst Blue Ribbon Beer Flavored Cheese is currently rolling out at retailers nationwide that carry other varieties of its products (including Albertsons, Food Lion, Hannaford, Harris Teeter, Jewel Osco, Price Chopper, Publix, Safeway, ShopRite, Sprouts, Stew Leonard's, Stop & Shop, Tops, Walmart, Wegman's, and Winn Dixie). To find it near you, try the Yancey Fancy product locator.
Next: Chobani Brings Back Limited-Edition Coffee Creamer Flavor That Fans Can't Get Enough of
Copyright 2025 The Arena Group, Inc. All Rights Reserved
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
21-05-2025
- Forbes
Neal McDonough Saddles Up For Pro Bullriding In ‘The Last Rodeo'
It's the longest eight seconds in sports, a cowboy in bullet-proof vest, precariously perched atop nearly a ton of angry, bucking bovine, holding on with one hand, trying to win style points along the way. And the suddenly hot Professional Bull Riders circuit provides a naturally dramatic backdrop for The Last Rodeo, opening this weekend on more than 2,200 U.S. screens. Veteran actor Neal McDonough produced, co-wrote and stars in The Last Rodeo, its traditionally feel-good story line an outgrowth of his and producer-wife Ruve McDonough's growing love for PBR, which has a significant presence in the film. The couple are so enamored of the circuit that they even became part-owners of PBR's Austin Gamblers team franchise. Neal McDonough in 'The Last Rodeo' McDonough plays Joe Wainwright, a long-retired 50-something bull-riding world champ who gets back on the bucking beast to raise money to treat his mortally ill grandson, facing a brain tumor. McDonough co-wrote the story with Derek Presley and long-time director Jon Avnet (Fried Green Tomatoes, Justified). The bull-riding circuit is a long way from Cape Cod, Massachusetts, where McDonough grew up (and where I, full disclosure, went to high school in Hyannis with one of his older brothers, though I didn't meet Neal until 25 years later, at the premiere party for his movie Walking Tall). McDonough has a long string of Hollywood credits, including roles in blockbuster movies such as Minority Report and Star Trek: First Contact, and lengthy runs in TV shows such as Band of Brothers, Arrow, Desperate Housewives, Boomtown, Justified, and Suits, and as voice talent in Call of Duty games and numerous Marvel animated series. More recently, McDonough has a substantive role throughout the second season of Taylor Sheridan's Tulsa King, an organized-crime series starring Sylvester Stallone. But McDonough and his wife have also gradually gotten more involved on entertainment's business side, progressively producing bigger and bigger projects leading up to The Last Rodeo, which he told me had a production budget of $8 million, his biggest yet. The film is being distributed by Angel Studios, which focuses on films that 'amplify light,' and are frequently faith-based. Angel's unusual business model – all films and series are approved by the Angel Guild, a million-strong group of subscribers who reliably turn out for the projects they embrace – takes a lot of risk, and pressure, off the makers of a small project, McDonough said. 'The Angel Guild, when they vote for something, they'll support it 100 percent,' McDonough said. 'They'll even buy tickets for people who can't afford it.' Like many Angel projects, The Last Rodeo includes a bit of Bible reading alongside the bull riding. It's definitely aw-shucks safe for families. And of course, you can probably guess how it turns out: the good guys win, but the 'bad' guys also say they're sorry, and shake hands. 'Enough of all this darker stuff; Let's make something that talks to the heartland of America,' McDonough said. 'We get to touch on that in writing and producing these films. Give us the opportunity where we don't have to be the bad guy." The two-hour film takes a while to set up Wainwright's many challenges: a former alcohol problem, age, a battered body, a dead wife, and a semi-estranged daughter. The grandson's headache turns out to be a glioma, and insurance only covers a portion of the gargantuan cost of life-saving surgery. In keeping with the spirit of these kinds of projects, the film doesn't interrogate the cost of health care in America, or the limitations of insurance. But it tells a story that will surely resonate well with Angel's target audience, and with fans of bull riding, a niche sport that has boomed lately. The Professional Bull Riders circuit has become so popular, in fact, that it's now owned by TKO Group Holdings, the public company spun off earlier this year from Endeavor Group. TKO's other holdings include UFC, WWE and IMG. And PBR now stages dozens of events annually across the United States, Canada, Brazil, and Australia. For The Last Rodeo, PBR saddled up almost as much as McDonough. 'It feels like you're watching a PBR event,' McDonough said. 'We used their bulls and riders and arenas. It's a great setting to do a sports movie.' The film also conveys some of bull riding's unique aspects. Technically, though riders compete with each other, they're really competing against the clock, to stay on the specific bucking behemoth they've drawn for an endless eight seconds. And given the risks to the riders and support staff in the ring amid the bulls, everyone does a group prayer at the start of each event. 'In most sports, half the people watching hate the other half,' McDonough said. In PBR, 'Throughout the whole evening, everyone is rooting for the riders to get 8 seconds. You're watching the athletes. If you fall off, they're there to pick you up. That's a healthy, competitive spirit. It's a family(-oriented) culture, a family atmosphere.' McDonough, 58 and decades past his high school days playing football and hockey, did not essay riding an actual bull as part of the film. But it was him riding a mechanical bull for multiple takes, getting repeatedly tossed onto piles of surrounding dirt. 'That mechanical bull, when you ride it over and over and over again, you get the snot beaten out of you,' McDonough said. 'Landing on that hard dirt, I got busted up a lot," though not, thankfully for the production's sake, as much as his character does. McDonough, who lives in California, shot the film in Texas and Oklahoma. But he, like many in Hollywood, would love the state of California to do more to keep production in-state. 'It's awful for the industry,' McDonough said. 'I wish the governor was doing more to make it enticing. California has whatever you want for backdrops.' California Gov. Gavin Newsom is expected to propose in the next few weeks more than doubling, to $750 million, the state's tax incentives to keep filming at home. Separately, actor Jon Voigt, one of President Donald Trump's three 'special ambassadors to Hollywood,' proposed several possible solutions in a recent letter, including a $7.5 billion national incentive package to keep jobs and filming in the United States. For his part, Trump has called for a 100% tariff on overseas films, though the White House quickly walked that back, and seemingly no one in the industry knows how such a proposal might work, given a lack of details. Regardless, making The Last Rodeo allowed McDonough a chance to reconnect with one of his favorite experiences growing up, riding horses with his father, and regular family trips to see the Kentucky Derby in Louisville. Now, he's taking advantage of breaks in the shooting schedule of Tulsa King to write and produce more projects of his own. 'Tulsa King has been great. That (filming hiatus) gives me time to write other scripts, or prepare for other films,' McDonough said. His next project 'depends on when the schedule ends. Two weeks later, I guarantee we will be working on another project.'
Fox News
20-05-2025
- Fox News
'Yellowstone' star Cole Hauser spills spin-off secrets, embraces 'classy' world of American cowboys
Cole Hauser is saddling up for his next adventure. Speaking with Fox News Digital at the Professional Bull Riding (PBR) finals in Arlington, Texas, on Saturday, the 50-year-old actor opened up about the highly anticipated "Yellowstone" spin-off premiering this fall, shared why he loves "putting in the work" when it comes to mastering horseback riding and revealed his admiration for the "classy" American cowboy culture that has recently reintroduced itself. "Well, first of all, it's not 'Dutton Ranch,'" Hauser, a brand ambassador for PBR, said of the spin-off's rumored title. "That's not the name of it." While the series' title is still up in the air, one thing is for certain, said Hauser. "We can expect the same that we've been doing for the last seven years," he said. "Kelly (Reilly) and I going and working our a-- off trying to create something special." According to Deadline, Hauser and Reilly have closed deals to lead the spin-off series, reprising their roles as Beth Dutton and Rip Wheeler. Hauser's role of the bad boy on the ranch began when his character, Rip, was found by John Dutton (Kevin Costner) as a child. Rip had murdered his stepfather to protect his mother, who succumbed to the abuse by her husband. John raised Rip on the ranch, and he became Yellowstone's hit man by executing violence and murders when necessary. In an interview with People last year, Cole explained that Rip becoming a fan favorite "surprised the s--- out of [creator] Taylor Sheridan and I, at first." "And I think that's what's the scariest part," he said, adding "he is just that kind of animal." Knowing that he was meant to portray a very cutthroat character, he was taken aback when his fans, specifically women, were infatuated with Rip Wheeler. "At first, to see women coming up and saying, 'Oh my God, I love your character.' I was thinking, 'What's wrong with you?'" he told the outlet before noting that his perspective shifted after seeing the enchanting "bad boy kind of thing that they love." "What makes [Rip] special is that he has an unbelievable heart, too," Hauser said. "I mean, his loyalty is to not only the Dutton family, but to Beth [Dutton portrayed by Kelly Reilly]; and his kindness, other than wanting to kill people at times, is just, to me, it's the best of both worlds to be able to play." Similar to his "Yellowstone" persona, Hauser said his passion for riding horses only intensified throughout his experience filming the show. "The amount of time that I've put in this battle… I was a decent rider when I started, but to be trained by all these unbelievable trainers. I think I'm most proud of the fact that I did the work at the end of the day. I love putting in the work." In 2022, Hauser described how the role of Rip required grueling hours dedicated to "cowboy camp," his daily training to ride and rope effortlessly. "You gotta put in saddle time," he told Fox News Digital at the time. "There's no way around it. You're gonna be sore for the first week, 10 days… you have to be great as a horseman. And Taylor [Sheridan] has been great throughout the five years of putting me with some of the best in the business when it comes to continuing to grow and be better not only [in] my job as a cowboy, but also in the world of being a great horseman. So I'm blessed and lucky to have these people around me. And I'll continue to do it. I mean, there's no way you can ever be great at it. It's just one of those things you have to continue to work on." Outside of playing Rip, Hauser has been focusing his energy on another creative outlet. Most recently, Hauser stepped behind the camera to produce, write, direct, edit and star in PBR's new brand campaign titled "Be Cowboy." The four-minute spot, which premiered at the PBR World Finals on Saturday, shares the message that being a cowboy is more than what meets the eye; it's about heart, grit, and how you live your life. "The world of the PBR and the world of American Cowboys, it's such a classy world," said Hauser. "People don't know that. It's a 'Yes sir, no sir. Yes, ma'am, no, ma'am' environment. And it's just a pleasure to be at my age of 50 years old." "To see that this still exists in our country, there's just an element of unbelievable characters here," said Hauser, who also hosted the Ultimate Tailgate Party during the world finals weekend. Fox News Digital's Lori Bashian contributed to this post.
Miami Herald
15-05-2025
- Miami Herald
Pabst Blue Ribbon Debuts ‘Unmatched' Collab That Took Months to Perfect
If you've ever wanted a cheese that tastes like a specific type of beer, let's say Pabst Blue Ribbon, consider your prayers answered. A popular cheese brand worked with the beer company to recreate the experience of drinking the lager for a new limited-edition release that "people need to try," according to the collaborators–and no, it's not a beer cheese spread. On Wednesday, Yancey's Fancy Cheese and Pabst proudly announced the all-new Pabst Blue Ribbon Beer Flavored Cheese, which "brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge." Related: Fan-Favorite Beer Is Flying Off Shelves After Limited Return "Yancey's history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try," said Pabst Blue Ribbon brand manager Hunter Cox in a statement. Unlike traditional beer cheese, Yancey's Fancy PBR Beer Flavored Cheese isn't a melty, served warm spread. It's "a bold, flavorful cheddar" heading to the refrigerated section of grocery stores in blocks. Related: Craft Beer Company Announces Delayed Re-Release This Summer While the beer-cheese combo certainly has been around for some time, so have both brands, and their combined 280 years in business should make this innovation the "ultimate beer-infused cheese," or so the companies say. "The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese," added Yancey CEO Eric Cosnoski. "We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese." According to the release, Yancey's Fancy Pabst Blue Ribbon Beer Flavored Cheese is currently rolling out at retailers nationwide that carry other varieties of its products (including Albertsons, Food Lion, Hannaford, Harris Teeter, Jewel Osco, Price Chopper, Publix, Safeway, ShopRite, Sprouts, Stew Leonard's, Stop & Shop, Tops, Walmart, Wegman's, and Winn Dixie). To find it near you, try the Yancey Fancy product locator. Next: Chobani Brings Back Limited-Edition Coffee Creamer Flavor That Fans Can't Get Enough of Copyright 2025 The Arena Group, Inc. All Rights Reserved
