Best Buy, Ikea test new kitchen concept in U.S. stores
Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will feature a 1,000-square-foot Ikea "shop-in-shop" showcasing styled kitchens and laundry rooms.
"By bringing together our home furnishing expertise, products, and services with Best Buy's leadership in appliances and technology, we're creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease," Rob Olson, chief operation officer of Ikea U.S. said in a Thursday press release.
The companies did not disclose financial aspects of the partnership.
IKEA is the Swedish flat-pack furniture giant, while Best Buy is one of the United States' top consumer electronic stores.
The partnership comes as Best Buy looks for new ways to attract shoppers.
The company has struggled lately with rising tariff pressures, a soft demand in appliances, and a sluggish housing market. Best Buy said this spring that it had increased prices on some items due to tariffs.
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