
It's all about music
Fru, a cozy jazz-playing izakaya in Jongno
It's not always the fancy luxury bars that leave the deepest impression. Sometimes, it's the small, hidden spot you stumble on that offers just the right atmosphere and drinks.
Fru, a Japanese izakaya about 300 meters from Exit No. 2 of Anguk Station on Subway Line No. 3 in Jongno-gu, Seoul, has just one four-person table and a bar with nine seats. Because the space is so small — yet very popular — it's strongly recommended to make a reservation at least an hour in advance.
The menu is simple but well-curated, featuring Japanese dishes such as sashimi, ramen and rolled omelet that pair perfectly with the drinks. The food may not be extravagant, but it stays true to quality and flavor. Prices are also very reasonable.
For drinks, Fru offers a range of sophisticated highballs, including cassis highball, Famous Grouse highball and Fireball cinnamon highball, as well as sweet potato shochu and Korean soju.
What truly sets Fru apart, however, is its music. Most of the time, the izakaya plays jazz, but it occasionally spins hits from the 1990s and early 2000s. Guests can even request songs by jotting them down on a small piece of paper and handing it to the staff, though selections are at the bar's discretion.
One thing to keep in mind: visits are limited to two hours, as there's a steady flow of customers throughout the night.
Right across from the royal palace of Changdeokgung sits a modest hanok -- the Seoul Museum of Korean Folk Music. Inside, it's all about the music that once carried the rhythm of life in Korea: folk songs passed down for centuries, from field to field and village to village.
These folk songs (minyo in Korean) were not just entertainment. The Korean people have always loved singing -- farmers sang to steady the pace of planting rice, fishermen to pass the time at sea, women to lighten the load of housework. There were songs for festivals and weddings, and songs to soothe grief at funerals. Minyo carries the joys and sorrows of life, as well as all the little moments in between, into our ceremonies, rituals and everyday routines. And each region shaped its own style, giving the folk tradition a colorful, varied soundscape.
Here, history is something you can hear. Slip on a set of headphones and you can listen to the work songs of the Hwanghae region (now in North Korea), the playful marketplace chants of Gyeongsang provinces, or the soulful laments of the southern coast. The museum was established to preserve this oral heritage, much of which has faded with rapid industrialization.
The hanok itself is part of the charm. Wander through its intimate galleries to discover themed exhibitions, audio stations and videos. On the first floor, curated listening sessions let you hear the voices of Korea's many landscapes under the eaves of traditional architecture.
Open Tuesday to Sunday, 9 a.m. to 6 p.m., the museum offers a rare chance to step out of modern Seoul and into a soundscape shaped over generations.
One of the best ways to pull the plug on work is to have good food paired with perfect drinks, and music that flows from the speakers like it was made for the moment.
Nestled in the streets of Garosu-gil -- a neighborhood in Seoul's Gangnam-gu known for its eclectic cafes and small fashion boutiques -- lies Muse On, a music bar with a great atmosphere, lots of LPs and good drinks and snacks.
A 10-minute walk from Exit No. 8 of Sinsa Station on Subway Line No. 3 will take you straight there.
Muse On takes music recommendations from visitors, allowing them to sit back and enjoy their selections.
From mid-2000s pop like Bobby V.'s "Slow Down" to Ed Sheeran's "Photograph" and indie band Wave to Earth's "Peace Eyes," the playlist spans genres and moods.
Drinks are priced between 12,000 won and 20,000 won. A lemon highball costs 12,000 won, while a Moscow Mule is priced at 15,000 won.
Weekends tend to get crowded, so time your visit wisely.
32 Dosan-daero 15-gil, Gangnam-gu, Seoul
jaaykim@heraldcorp.com
hwangdh@heraldcorp.com
junheee@heraldcorp.com
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Korea Herald
5 hours ago
- Korea Herald
Classic comic 'Kkeobeongi' to become short-form animation
Beloved four-panel newspaper makes AI-powered comeback on Naver Webtoon, 55 years after debut Long before webtoons became Korea's cultural export powerhouse with their vertical scrolling format, kids in the '60s and '70s got their daily dose of comics tucked into newspaper corners. They would flip straight to the four-panel strips featuring a goofy kid with perpetually droopy eyes and a bald patch on the side of his head. That character was Kkeobeongi, created by the legendary cartoonist Gil Chang-deok (1930-2010). Fifty-five years after his debut, this lovable goofball is being reimagined with artificial intelligence and turned into short-form animation for a brand-new generation. Content company KCD Company announced Thursday its reboot project for the classic character. Founded last year by Gil's daughter Gil Hye-yeon to manage the late cartoonist's copyright, the company is breathing new life into the old strips as part of a wider intellectual property expansion. The company said it is using AI technology to transform the static four-panel comics into moving animations. The updated shorts will roll out on Naver Webtoon's new Cuts platform. The project is backed by the state-run Gyeonggi Content Agency, with Seoul Webtoon Academy Chairman Park In-ha serving as project director. Kkeobeongi had quite the run as a fixture of children's comics — starting in Manhwa Kingdom magazine in 1970, moving to the children's edition of The Joongang Ilbo from 1973 to 1977, and then running in The Chosun Ilbo's children's section from 1980 to 1990. All told, the mischievous kid appeared in 1,584 episodes over two decades. The series doubles as a snapshot of Korea's scrappier years. Episodes capture milestones in the country's development, like the opening of Seoul's first subway line in 1974. In one strip, the kid's aunt splurges on exotic treats—pizza and bananas, both considered luxuries back then — but poor Kkeobeongi is too sick to eat them. In another, he sneaks a sip of his dad's prized Coca-Cola, also a rare indulgence at the time, only to get busted. These little vignettes offer glimpses of a country far removed from today's prosperity. The revival also includes publishing complete collections of Kkeobeongi's newspaper and magazine runs, along with reissues of Gil's other beloved works like "Lady Soon-ak-jil," "Jae-dongi" and "Go-jip-se." The team is even recreating Gil's playful handwriting as a custom typeface called the "Gil Chang-deok font" for use in the animations. 'Gil Chang-deok is one of the most cherished cartoonists in Korean comics history,' said Park. 'His characters capture the childhood memories we all share.'


Korea Herald
7 hours ago
- Korea Herald
Anime 'Demon Slayer: Infinity Castle' storms Korean box office
Japanese franchise hit dominates presales as Korea celebrates liberation The timing couldn't be more awkward — a Japanese anime film is dominating Korean theaters just as the country celebrates its independence from Japanese colonial rule. The latest installment from the hit manga-and-anime franchise "Demon Slayer: Infinity Castle" has already racked up 411,835 presale tickets, claiming 53.2 percent of all tickets sold as of Friday. At this rate, the film appears on track to sell nearly one million tickets before its Aug. 22 release. With exclusive premium screenings scheduled this weekend, some corners of social media are calling out what they see as tone-deaf timing. While Korea commemorates liberation from Japanese occupation, audiences are flocking to a franchise that critics say has fraught associations. Complaints have ranged from the design of the protagonist's earrings, which allegedly resemble the Rising Sun flag — viewed in Korea as a symbol of Japanese militarism and colonial oppression — to its Taisho-era (1912–1926) setting, which coincides with imperial expansion. Even the titular Demon Slayer corps itself has drawn comparisons to wartime student soldiers with its teenage ranks. Last week, tensions spilled over when the LG Twins, a local baseball team, had to scrap plans to have "Demon Slayer" characters throw the ceremonial first pitch at their Aug. 9 game. The backlash was swift and charged, with many calling the promotion inappropriate so close to Liberation Day on Aug. 15. Still, Korean audiences have proven time and again that they can separate art from politics. Back in 2021, the franchise's first theatrical release, "Mugen Train," pulled in 2.2 million Korean viewers despite being dogged by the same controversies. This was in a country that, just two years earlier, had staged boycotts so intense during a trade dispute that Japanese beer sales plunged 97 percent and car sales 57 percent in a single month. "Infinity Castle" kicks off a trilogy wrapping up the anime adaptation of Koyoharu Gotouge's mega-hit manga, following protagonist Tanjiro and his demon-slaying crew into their ultimate showdown in the villain's fortress. It picks up right after the anime's fourth season, which wrapped in May 2024. The film has already been a sensation in Japan, shattering records since its July 18 opening. It scored the biggest opening day ever with 1.64 billion yen ($11 million), the biggest single day with 2 billion yen, and the best three-day debut with 5.52 billion yen, ultimately grossing 22 billion yen to become the country's sixth highest-grossing film of all time. Meanwhile, "Mugen Train" — the 2020 release based on an earlier narrative arc — still holds the all-time Japanese box office crown with 40.43 billion yen in ticket sales. Its runaway success during the COVID-19 pandemic cemented "Demon Slayer" as a global juggernaut and paved the way for this trilogy's record-breaking run.


Korea Herald
11 hours ago
- Korea Herald
Foreign shoppers now make up over a quarter of Olive Young's offline sales
A wave of beauty-shopping tourists is turning CJ Olive Young's stores into must-visit stops in Korea, pushing overseas shoppers to account for more than a quarter of the retailer's in-store sales. Between January and May alone, 26.4 percent of Olive Young's in-store sales came from non-Korean customers, up from the single digits in 2023, the company said Thursday in its second-quarter earnings report. In the same five-month period, 5.96 million foreign visitors made purchases at Olive Young stores, equivalent to about 80 percent of all inbound tourists to South Korea during that time, based on Korea Tourism Organization data. The health and beauty chain, a subsidiary of CJ Corp., posted 1.46 trillion won ($1.05 billion) in standalone revenue for the second quarter, a 21 percent increase from a year earlier. Net profit rose 15.3 percent to 144 billion won. Offline sales rose 21 percent from the previous quarter, while online sales grew 13 percent, indicating broad-based strength across both platforms. First-half revenue reached 2.7 trillion won, up 17.9 percent year-on-year. Net profit increased 17.1 percent to 270.3 billion won. Olive Young is now on track to surpass 5 trillion won in annual revenue for the first time in its history, continuing a steady upward trajectory: The company first broke the 1 trillion won mark in 2016, reached 2 trillion won in 2021 and reported 4.79 trillion won in 2024. Olive Young has been deliberately building large, highly visible flagship stores in key tourist districts such as Myeong-dong, Hongdae and Seongsu in Seoul. These outlets combine extensive product offerings with multilingual services, interactive beauty zones and cultural programming designed to appeal to global customers. The largest, Olive Young N Seongsu, opened late last year and attracted more than 1 million visitors within four months, ranking among the top three nationwide for foreign sales. 'Our strategy has been to invest in experiences that resonate with global customers and make K-beauty accessible the moment they arrive in Korea,' a company spokesperson said. 'We want to be the first stop for discovering Korean beauty.'