I've tried every big-brand smart ring on the market — Oura's Gen3 is a steal at 34% off in flash sale
I've got my hands on (or, more specifically, in) big names like Samsung and Ultrahuman, as well as lesser-known brands like RingConn and Amazfit.
However, there's no getting around it: Oura makes the best smart ring out there.
And that's reflected in the price: the new Oura Gen4 will cost you a minimum of about £300, even on sale — if you want a posh Gold or Rose Gold finish, be prepared to spend up to £500.
Thankfully, Amazon's mega Prime Day sale means you can get the slightly older Gen3 Ring for just £165.
Amazon's decision to make its 2025 Prime Day four days long means that the
I've tried both the Gen 3 and Gen 4, and I can testify that the difference between the two does not justify hundreds of pounds of extra cash.
Let me set out the differences:
Oura Ring Gen3 Oura Ring Gen4
Best price at time of writing £165 in the Amazon Prime Day Sale £283 in the Amazon Prime Day sale
Battery Life Up to 7 days Up to 8 days
Thickness 2.7mm (Heritage) or 2.9mm (Horizon) 2.88mm
Weight 4-6g depending on size 3.3-5.2g depending on size
Design Fully titanium interior and exterior, 0.3mm sensors Titanium exterior, epoxy interior, 1.3mm sensors
Sensing 8 sensing paths Up to 18 sensing paths with "Smart Sensing"
Sizes 6-13 4-15
Waterproofing 100m/328ft 100m/328ft
Charging time 20-80 mins 20-80 mins
Oura Gen3 Horizon Smart Ring, £249 £165 from Amazon
BUY HERE
The point I'm trying to illustrate here is not that the Gen3 is as good as the Gen4, because it isn't.
The point I'm trying to make is that the Gen4 represents a series of marginal improvements on the Gen3, most of which are unnoticeable.
For example, are you going to notice carrying an extra 0.7g or 0.8g on your finger? That's about the weight of a single paperclip. What I care more about is the thickness, and if you get the Gen3 Horizon, it's actually slimmer than the Gen4.
Some people have said that the Gen4 is more comfortable, thanks to the fact it has less protruding sensors, but likewise, I haven't noticed it.
And while, on paper, the accuracy of the Gen4 is better, the Gen3 is already so accurate that I haven't noticed much of a difference in my metrics.
It's the same story with the battery life; charging your ring every seven days or every eight days essentially comes to the same thing.
What would have been really useful is if the Gen4 came with a charging case, like the RingConn Gen2.
Oura notoriously doesn't run many sales — we've been following the brand for years and this is the first sizeable discount we've seen on any of its products.
Amazon data backs that up; according to price tracker CamelCamelCamel, the Gen3 Ring has never been so cheap on the platform.
In summary, if you're on the fence between dropping £165 on the Gen3 or £283 on the Gen 4, I'd recommend you save your money and opt for the Gen3.
It has all of the tech that makes the Oura Ring the best smart ring on the market, with none of the off-putting pricing.
For more Amazon discounts, head over to our roundup of the best Prime Day deals.
Or check out our tech editor's roundup of the best Prime Day gadget deals.
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