Pop-up bagel business opening brick-and-mortar shop in Encinitas
ENCINITAS, Calif. (FOX 5/KUSI) — A pop-up bagel business is expanding and bringing its sourdough goods to a permanent location in Encinitas.
Focused on using organic and locally sourced ingredients, New Wave Bagel sold its fresh sourdough bagels, bialys, schmears and sandwiches as a pop-up concept on Sundays at Ironsmith Coffee in Encinitas.
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Select menu items were also sold at bakeries in Bankers Hill and Sorrento Valley in San Diego, as well as in National City.
Now, the business will be housed in a permanent shop located along the North County coastline in Leucadia.
New Wave Bagel was co-founded by Cheryl Storms and Matt Cardwell. The former bakers at Wayfarer Bread in La Jolla came to the San Diego area with years of experience cooking and baking in San Francisco.
According to the pair, the business' name came from not only their passion for baking, but also their shared love for New Wave and punk music.
New Wave Bagel will share their new space with Crossings Coffee, which will be roasting fresh cups of coffee to go with their baked goods.
New Wave Bagel's brick-and-mortar shop will be located at 312 N. Coast Hwy. 101 in Encinitas. An official date has yet to be announced, but it is expected to open sometime this year.
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