Vasmol blends heritage and innovation with Vidya Balan

Time of India

2 days ago

Vasmol, India's hair colour brand, has launched a new TVC for its recently introduced
Vasmol Henna Crème Hair Colour
, featuring brand ambassador
Vidya Balan
.
The ad captures the essence of rooted beauty through a contemporary, relatable storyline. It highlights the natural benefits of henna in a convenient crème format, offering a thoughtful blend of
heritage and innovation
.
The storyline of the film opens in a relatable outdoor setting, where four friends discuss their hair colour dilemmas, unsure whether to choose henna, crème, or a budget friendly option. Enter Balan, who intervenes with a warm, confident recommendation: why compromise when you can have it all in one? She introduces Vasmol Henna Crème Hair Colour as a product that combines the colouring benefits of henna, the ease of a modern crème format, and a safe, no-ammonia formulation.
The campaign's messaging captures the spirit of empowering every woman to say, 'Surakshit rahe mere baal,' with long-lasting confidence.
Dheeraj Arora, managing director and chief executive officer, HRIPL, stated, "This campaign is a key milestone in our brand-building journey for Vasmol. It reflects our broader strategic intent of strengthening regional resonance while reinforcing national relevance. As we continue to scale Vasmol's presence across key markets, storytelling remains at the heart of how we connect with our consumers. Collaborating with Balan not only elevates the brand narrative but also reinforces our long-term commitment to investing in meaningful, insight-led communication."
Priyanka Puri, senior vice president, marketing of HRIPL shared, "Balan is more than just a celebrated actor, she's a cultural icon who embodies authenticity, grace, and strength, values that deeply align with what Vasmol stands for. Her rooted charm and modern confidence mirror the very spirit of our Henna Crème Hair Colour. The TVC beautifully captures this balance, showcasing a solution that feels both familiar and forward-looking. Bringing Vidya back to the Vasmol family felt like a natural progression, and her presence adds credibility and emotional depth to the story we're telling. We're excited about this new chapter and the meaningful connection it will spark with our consumers across India."
Balan shared, 'The film blends the warmth of tradition with the confidence of modern womanhood, just like the product itself. The appeal of Vasmol's no-ammonia, henna-infused crème colour lies in its nurturing qualities and efficacy. It's a smart choice for those seeking natural beauty solutions that are both kind to hair and budget-friendly."
The TV campaign for Vasmol Henna Crème Hair Colour is being released in Hindi, Oriya, Bengali, Assamese and Bhojpuri. To ensure a wide-reach and impactful presence, the campaign is backed by a comprehensive
360-degree marketing plan
.
Watch the video here: