New Reeracoen × Rakuten Insight APAC Study Finds Singapore Ahead in Flexibility and ESG as Workforce Expectations Are Rising Across the Region.
The Reeracoen × Rakuten Insight APAC Workforce Whitepaper 2025 draws on insights from more than 12,000 professionals across 12 Asia-Pacific economies. It outlines how workers are prioritising hybrid work, values-led employment, and continuous development, even as companies slow hiring and recalibrate productivity targets.
"Across APAC, we are seeing a structural reset in what people want from work," said Kenji Naito, Group CEO of Reeracoen. "Flexibility, purpose, and learning are no longer perks. They are expectations. Singapore is ahead of the curve on many of these fronts and offers a powerful case study for the region."
Key Findings from Across APAC:
"Flexibility Gap": 72% of workers want hybrid work models, but only 46% currently have access. Singapore and Vietnam lead in flexibility, while Japan and South Korea lag.
Purpose Matters: 71% of APAC respondents say a company's sustainability and CSR initiatives influence their choice of employer. This rises to 82% in Vietnam and 79% in Singapore but drops to 48% in Japan.
Learning is Essential: 65% cite skills development as their top career driver, but only 18% say their current employer leads that process, revealing a growing "learning leadership" gap.
Mobility Rising: One in three APAC workers is open to overseas relocation. In Singapore, 43% are open to it; this is less than in Vietnam (62%) but more than in Japan (9%).
Salary Expectations Are Rising: While employers face macroeconomic caution, 28% of APAC workers still expect salary increases exceeding 10%.
Spotlight on Singapore
Hybrid Work Access: Singapore ranks first among APAC markets, with 68% of workers offering hybrid work, more than 20 points above the regional average.
Values Influence Job Choice: 79% of Singaporeans consider a company's CSR and ESG efforts when deciding where to work, placing Singapore among the top-ranked markets for value-driven employment.
Local Over Global Mobility: Only 43% of Singaporeans are open to relocating abroad, reflecting a preference for domestic opportunities with progressive work environments.
Top Motivators: Salary (82%), skill development (67%), and work-life balance (61%) remain the leading career drivers.
While sectors like technology and finance continue to dominate white-collar hiring, employers in Singapore are shifting toward leaner teams, more precise productivity targets, and a growing emphasis on cultural fit. The report urges companies to balance cost discipline with workforce expectations to maintain long-term competitiveness.
"Sustainable practices and purpose-led work cultures are no longer optional," said Shoichi Sunaga, Branch Manager of Reeracoen Singapore. "Today's candidates are actively screening for them."
"In today's rapidly evolving job market, leveraging insights to understand what truly drives talent is not just beneficial, it's a non-negotiable competitive advantage," said Cheryl Ng, Country Director, Singapore at Rakuten Insight. "Such critical shifts shaping the future of work inform us how to balance cost efficiency while upholding core values and successfully attracting and retaining key talent."
About the Study
The whitepaper synthesises insights from over 12,000 respondents across the APAC region, including Singapore. It provides both regional analysis and market-specific breakdowns to support workforce benchmarking and strategic planning.
About Reeracoen Singapore Pte Ltd
Reeracoen is an award-winning leader in Asia's recruitment landscape, celebrated for connecting top-tier talent with forward-thinking organisations. With a strong presence across the region, we leverage our expansive networks and deep industry expertise to deliver innovative recruitment solutions tailored to the evolving needs of our partners.
Operating across nine offices in six major Asian countries, Reeracoen upholds the highest standards of professionalism and service excellence. Our accolades and proven track record underscore our commitment to providing exceptional service quality and cross-border talent solutions, making us the preferred recruitment partner for businesses looking to thrive in the dynamic Asian market.
For more information, visit https://www.reeracoen.sg and follow us on LinkedIn for the latest updates and insights.
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SOURCE Reeracoen Singapore
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