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New Reeracoen × Rakuten Insight APAC Study Finds Singapore Ahead in Flexibility and ESG as Workforce Expectations Are Rising Across the Region.
New Reeracoen × Rakuten Insight APAC Study Finds Singapore Ahead in Flexibility and ESG as Workforce Expectations Are Rising Across the Region.

Yahoo

time04-08-2025

  • Business
  • Yahoo

New Reeracoen × Rakuten Insight APAC Study Finds Singapore Ahead in Flexibility and ESG as Workforce Expectations Are Rising Across the Region.

SINGAPORE, Aug. 4, 2025 /PRNewswire/ -- As workforce expectations continue to evolve across Asia-Pacific in 2025, a significant new study by recruitment firm Reeracoen and research agency Rakuten Insight Global positions Singapore as a regional leader in workplace flexibility and sustainability-driven employment. At the same time, the study reveals emerging gaps between what talent expects and what employers are prepared to offer, both regionally and locally. The Reeracoen × Rakuten Insight APAC Workforce Whitepaper 2025 draws on insights from more than 12,000 professionals across 12 Asia-Pacific economies. It outlines how workers are prioritising hybrid work, values-led employment, and continuous development, even as companies slow hiring and recalibrate productivity targets. "Across APAC, we are seeing a structural reset in what people want from work," said Kenji Naito, Group CEO of Reeracoen. "Flexibility, purpose, and learning are no longer perks. They are expectations. Singapore is ahead of the curve on many of these fronts and offers a powerful case study for the region." Key Findings from Across APAC: "Flexibility Gap": 72% of workers want hybrid work models, but only 46% currently have access. Singapore and Vietnam lead in flexibility, while Japan and South Korea lag. Purpose Matters: 71% of APAC respondents say a company's sustainability and CSR initiatives influence their choice of employer. This rises to 82% in Vietnam and 79% in Singapore but drops to 48% in Japan. Learning is Essential: 65% cite skills development as their top career driver, but only 18% say their current employer leads that process, revealing a growing "learning leadership" gap. Mobility Rising: One in three APAC workers is open to overseas relocation. In Singapore, 43% are open to it; this is less than in Vietnam (62%) but more than in Japan (9%). Salary Expectations Are Rising: While employers face macroeconomic caution, 28% of APAC workers still expect salary increases exceeding 10%. Spotlight on Singapore Hybrid Work Access: Singapore ranks first among APAC markets, with 68% of workers offering hybrid work, more than 20 points above the regional average. Values Influence Job Choice: 79% of Singaporeans consider a company's CSR and ESG efforts when deciding where to work, placing Singapore among the top-ranked markets for value-driven employment. Local Over Global Mobility: Only 43% of Singaporeans are open to relocating abroad, reflecting a preference for domestic opportunities with progressive work environments. Top Motivators: Salary (82%), skill development (67%), and work-life balance (61%) remain the leading career drivers. While sectors like technology and finance continue to dominate white-collar hiring, employers in Singapore are shifting toward leaner teams, more precise productivity targets, and a growing emphasis on cultural fit. The report urges companies to balance cost discipline with workforce expectations to maintain long-term competitiveness. "Sustainable practices and purpose-led work cultures are no longer optional," said Shoichi Sunaga, Branch Manager of Reeracoen Singapore. "Today's candidates are actively screening for them." "In today's rapidly evolving job market, leveraging insights to understand what truly drives talent is not just beneficial, it's a non-negotiable competitive advantage," said Cheryl Ng, Country Director, Singapore at Rakuten Insight. "Such critical shifts shaping the future of work inform us how to balance cost efficiency while upholding core values and successfully attracting and retaining key talent." About the Study The whitepaper synthesises insights from over 12,000 respondents across the APAC region, including Singapore. It provides both regional analysis and market-specific breakdowns to support workforce benchmarking and strategic planning. About Reeracoen Singapore Pte Ltd Reeracoen is an award-winning leader in Asia's recruitment landscape, celebrated for connecting top-tier talent with forward-thinking organisations. With a strong presence across the region, we leverage our expansive networks and deep industry expertise to deliver innovative recruitment solutions tailored to the evolving needs of our partners. Operating across nine offices in six major Asian countries, Reeracoen upholds the highest standards of professionalism and service excellence. Our accolades and proven track record underscore our commitment to providing exceptional service quality and cross-border talent solutions, making us the preferred recruitment partner for businesses looking to thrive in the dynamic Asian market. For more information, visit and follow us on LinkedIn for the latest updates and insights. View original content to download multimedia: SOURCE Reeracoen Singapore

Reeracoen Vietnam Report Reveals Surge in Local Hiring Amid Growing Investor Confidence in 2025
Reeracoen Vietnam Report Reveals Surge in Local Hiring Amid Growing Investor Confidence in 2025

Korea Herald

time01-04-2025

  • Business
  • Korea Herald

Reeracoen Vietnam Report Reveals Surge in Local Hiring Amid Growing Investor Confidence in 2025

HO CHI MINH CITY and HANOI, Vietnam, April 1, 2025 /PRNewswire/ -- Reeracoen Vietnam, a leading recruitment agency, has reported a significant surge in local hiring as Vietnamese companies intensify their focus on domestic talent acquisition in 2025. According to the newly released Vietnamese Company Hiring Trends 2025 report, nearly 62% of businesses plan to expand their workforce through local recruitment, highlighting Vietnam's strengthening labor market and the rising confidence of global investors. Despite a modest 3% decline in registered foreign direct investment (FDI) in 2024, Vietnam achieved record-breaking disbursements, up 9.4% year-over-year, demonstrating strong confidence from international enterprises. Major players, including Google, Siemens, Qualcomm, and Ericsson, have reaffirmed their commitment to Vietnam following high-level government engagements. These trends reinforce Vietnam's growing status as a "thị trường béo bở" (promising market) for foreign investment and sustainable growth. As companies seek to scale, many are turning to recruitment agencies to efficiently fill talent gaps. Reeracoen's report indicates that 57.3% of companies are leveraging these services to secure skilled professionals faster. Furthermore, to attract and retain top talent, 37.2% of businesses plan salary increases of 5–6% with many also enhancing Tet bonuses beyond the traditional one-month standard. "The robust surge in local hiring and the strategic use of recruitment agencies underscore Vietnam's emerging strength as a dynamic labour market," said Mr Kosuke Soejima, General Director of Reeracoen. "Our report shows that companies are not only securing essential talent but also investing in competitive compensation to drive growth in 2025. This proactive approach is vital for sustaining operational success and reinforcing confidence in our domestic workforce." Alongside local hiring, Reeracoen's report outlines essential considerations for international businesses entering Vietnam. These include compliance with local laws, respect for Vietnam's territorial integrity (especially in official maps), culturally attuned labor practices, transparent tax and contract management, and strong corporate social responsibility. "Vietnam is rapidly evolving into a magnet for both local innovation and global investments," added Mr Masato Sekine, Country Manager of Reeracoen Vietnam. " With record FDI disbursements and our comprehensive hiring strategies, businesses can effectively navigate the complexities of local regulations and cultural nuances. This integrated approach not only propels company growth but also enriches the overall talent ecosystem." Reeracoen Vietnam plays a pivotal role in this transformation by offering tailored recruitment solutions that align with both local market dynamics and international business expectations. The report further reveals that: These trends highlight Vietnam's emergence as a sustainable growth engine, offering companies a balance of skilled labor, economic resilience, and increasing international credibility. To download the full report or explore Reeracoen's recruitment services, visit: About Reeracoen Reeracoen is an award-winning leader in Asia's recruitment landscape, celebrated for connecting top-tier talent with forward-thinking organisations. With a strong presence across the region, we leverage our expansive networks and deep industry expertise to deliver innovative recruitment solutions tailored to the evolving needs of our partners. Operating across 9 offices in 6 major Asian countries, Reeracoen upholds the highest standards of professionalism and service excellence. Our accolades and proven track record underscore our commitment to providing exceptional service quality and cross-border talent solutions, making us the preferred recruitment partner for businesses looking to thrive in the dynamic Asian market. For more information, visit and follow us on social media for the latest updates and insights.

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