OpenAI says ChatGPT taking on Google by offering AI searches for products
OpenAI has announced that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.
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The new shopping capability further blurs the line between AI chatbots and search engines, signalling OpenAI's ambition to compete with Google in a market the latter has controlled for decades.
'Search has become one of our most popular and fastest growing features, with over a billion web searches just in the past week,' the San Francisco-based company said in a post on X.
The update allows shoppers to find and compare items through natural conversation, then connect directly to merchants for purchases.
Google, under pressure from a US antitrust court case, is facing competition from ChatGPT, which handled a billion searches in a week. Photo: Shutterstock
'Instead of scrolling through pages of results, you can simply start a conversation,' OpenAI's post said, adding that users could also ask follow-up questions or compare products.
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