OpenAI says ChatGPT taking on Google by offering AI searches for products
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The new shopping capability further blurs the line between AI chatbots and search engines, signalling OpenAI's ambition to compete with Google in a market the latter has controlled for decades.
'Search has become one of our most popular and fastest growing features, with over a billion web searches just in the past week,' the San Francisco-based company said in a post on X.
The update allows shoppers to find and compare items through natural conversation, then connect directly to merchants for purchases.
Google, under pressure from a US antitrust court case, is facing competition from ChatGPT, which handled a billion searches in a week. Photo: Shutterstock
'Instead of scrolling through pages of results, you can simply start a conversation,' OpenAI's post said, adding that users could also ask follow-up questions or compare products.
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