Hulk Hogan's New Bar Shares Update on Grand Opening Plans After His Death
The developers behind an upcoming sports bar described as 's "dream" are sharing insight into the plans for its grand opening following the news of the WWE legend's sudden death.
As Parade reported last week, Hogan died at the age of 71 after apparently suffering a cardiac arrest at his home in Clearwater, Fla., on Thursday, July 24. While the globe mourns the loss of the retired wrestling star, a partner from Hogan's new Manhattan-based sports bar, SLAM, shared a touching tribute and a silver-lining update regarding the business' plans to open.
On Monday, the team behind Hulk Hogan's SLAM Sports Bar announced that the highly anticipated venue "will open as planned this fall," and "not just as a bar, but as a living tribute to the man who defined sports entertainment."
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The developers recalled how "from the very beginning, Hulk poured his heart into this project" and how "he shaped the spirit of what SLAM was meant to be, a place where fans from around the world could gather at the very corner where his legend began, to celebrate his legacy and the unforgettable moments that defined his career."
"I made a promise to Hulk that we'd bring this dream to life. That promise remains unshakable," Rich Rosen, president and CEO of American Sports Bar Entertainment, shared in a statement, noting the sports bar will open as planned and "as a living tribute to Hulk Hogan, right across from Madison Square Garden, the place he called home."
"Hulk Hogan wasn't just a partner. He was a dear friend and a legend whose impact on sports and entertainment is immeasurable," the exec added, calling SLAM "the greatest sports entertainment venue New York has ever seen."
"This is for Hulk," Rosen continued, "and for every person whose life was touched by the power of Hulkamania."
SLAM will be located directly across from Madison Square Garden, also known as "the sacred arena where Hulkamania was born." Other official opening day details have not yet been announced, but the company advises fans to follow the bar on Instagram for the latest updates.
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Hulk Hogan's New Bar Shares Update on Grand Opening Plans After His Death first appeared on Parade on Jul 28, 2025
This story was originally reported by Parade on Jul 28, 2025, where it first appeared.
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