American Tourister launches new Applite 5 pink luggage that travellers are calling the ‘must-have' of spring
If your suitcase has seen better days, now might be the perfect time to upgrade to something durable, lightweight and just a little bit fun.
Time to get excited for American Tourister's latest release: the Applite 5 in a brand-new lilas pink colourway.
Known around the globe for its blend of style and strength, American Tourister has been creating luggage for more than 90 years.
Its Applite range has been a worldwide best-seller for years, thanks to its practicality, feather-light build and clever features.
Now, the cult-favourite suitcase has had a refresh, and the new pink version is already shaping up to be a season favourite for Aussie travellers.
The Applite 5 range is designed with ultra-light tech materials, meaning you won't be wasting precious baggage allowance on a heavy case.
The exterior and interior fabrics are crafted from recycled plastic bottles, making it an eco-conscious choice as well.
Each size comes with smart design details like packing straps and zipped dividers to keep clothes neat and organised, while the larger check-in cases include expandable compartments for that inevitable last-minute shopping spree.
Security has also been thought of. The check-in sizes come with a Duosaf security zipper, giving travellers extra peace of mind while their belongings make the journey from check-in desk to baggage carousel.
There's also a handy lockable front pocket on all sizes, making it easy to stash essentials you need quick access to.
The new Lilas pink colourway brings a playful twist to the classic Applite design. It's fresh, feminine and makes spotting your suitcase at baggage claim that little bit easier.
It joins the existing colour line-up of black, grey, navy and varsity green, but it's safe to say pink is the standout of the collection.
Prices start from $235 for the 55cm spinner, with the 72cm coming in at $310 and the 82cm at $335. For travellers planning a big summer of trips, investing in a matching set might be the way to go.
The release also comes alongside American Tourister's new national campaign, It Can Take It, featuring Aussie indie rock favourites Middle Kids.
The campaign leans into the brand's long-standing values of durability, originality and fun, showing off just how tough the luggage really is while capturing the excitement of travel.
Whether you are planning a quick weekend away, a beach holiday or something more adventurous, the Applite 5 lilas pink is designed to be the perfect travel companion.
Durable enough to survive the rough and tumble of airports, lightweight enough to make travel easier, and stylish enough to earn compliments, it ticks all the boxes for the holiday season.
So if you are dreaming of long summer getaways, now is the time to level up your travel gear with a suitcase that is as reliable as it is good-looking.
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7NEWS
a day ago
- 7NEWS
American Tourister launches new Applite 5 pink luggage that travellers are calling the ‘must-have' of spring
Spring is almost here, and that means holidays, long weekends and more reasons to dust off your passport. If your suitcase has seen better days, now might be the perfect time to upgrade to something durable, lightweight and just a little bit fun. Time to get excited for American Tourister's latest release: the Applite 5 in a brand-new lilas pink colourway. Known around the globe for its blend of style and strength, American Tourister has been creating luggage for more than 90 years. Its Applite range has been a worldwide best-seller for years, thanks to its practicality, feather-light build and clever features. Now, the cult-favourite suitcase has had a refresh, and the new pink version is already shaping up to be a season favourite for Aussie travellers. The Applite 5 range is designed with ultra-light tech materials, meaning you won't be wasting precious baggage allowance on a heavy case. The exterior and interior fabrics are crafted from recycled plastic bottles, making it an eco-conscious choice as well. Each size comes with smart design details like packing straps and zipped dividers to keep clothes neat and organised, while the larger check-in cases include expandable compartments for that inevitable last-minute shopping spree. Security has also been thought of. The check-in sizes come with a Duosaf security zipper, giving travellers extra peace of mind while their belongings make the journey from check-in desk to baggage carousel. There's also a handy lockable front pocket on all sizes, making it easy to stash essentials you need quick access to. The new Lilas pink colourway brings a playful twist to the classic Applite design. It's fresh, feminine and makes spotting your suitcase at baggage claim that little bit easier. It joins the existing colour line-up of black, grey, navy and varsity green, but it's safe to say pink is the standout of the collection. Prices start from $235 for the 55cm spinner, with the 72cm coming in at $310 and the 82cm at $335. For travellers planning a big summer of trips, investing in a matching set might be the way to go. The release also comes alongside American Tourister's new national campaign, It Can Take It, featuring Aussie indie rock favourites Middle Kids. The campaign leans into the brand's long-standing values of durability, originality and fun, showing off just how tough the luggage really is while capturing the excitement of travel. Whether you are planning a quick weekend away, a beach holiday or something more adventurous, the Applite 5 lilas pink is designed to be the perfect travel companion. Durable enough to survive the rough and tumble of airports, lightweight enough to make travel easier, and stylish enough to earn compliments, it ticks all the boxes for the holiday season. So if you are dreaming of long summer getaways, now is the time to level up your travel gear with a suitcase that is as reliable as it is good-looking.
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Send My Bag records drop off in Aussie students choosing the US for study
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Reason Aussie students are ditching the US
Aussie students are ditching the US as a place to study in a dramatic backlash against Donald Trump's escalating visa crackdowns, according to new data. Send My Bag, a UK company that ships luggage across the world, recorded a 34 per cent slump in quotes for shipping from Australia to the US in June and a sustained 20 per cent drop in relocation to the US since May. Send My Bag CEO Adam Ewart said the turn away from America had been propelled by the US President's May crackdown on international students. 'Our data shows that when President Donald Trump began scaling up executive orders in April, interest in relocating to the US started to slow,' he said. 'But it wasn't until his May 27 crackdown on international students, pausing visas and resuming them with tougher screening, that Aussies were really spooked. 'From that point, relocation interest in the US fell off a cliff. 'We saw a 34 per cent drop in quotes for moving from Australia to the US in June alone.' The figures come from Send My Bag's anonymised quote request data. The platform processes thousands of relocation and travel inquiries each year. When booking, customers select their reason for shipment - for example relocation, studying abroad or holiday - allowing the company to isolate international student moves from other categories. Aussies are now choosing Europe over America, Mr Ewart said. 'The appetite to move abroad hasn't gone away - it's just shifted,' he said. 'We're seeing a surge in interest for Europe, particularly the UK, Ireland and even Norway, where demand has doubled. 'That tells us Aussies are still eager to spend extended periods overseas, just not in the US.' Aussie holiday-makers are also shunning the US, with recent Australian Bureau of Statistics data revealing a stark fall off in visitor numbers to the vast and vibrant North American democracy. Travel for holidays to the US is also declining, the ABS has revealed. Instagram Credit: Supplied Overseas arrivals and departures data shows the US fell from Australia's third to fourth most popular travel destination across 2024-25. Travel to America is now 25 per cent lower from 10 years ago, the ABS said. China, meanwhile, rose two spots to fifth place, even as the government recommends travellers exercise a 'high degree of caution' when visiting the Communist country. More restrictive US trade and entry policies, introduced following Mr Trump's victory in November last year, could be dampening Australia's traditional American wanderlust. In a trading update from July, travel booking company Flight Centre warned of an 'ongoing global downturn in bookings to the US' and said Australian holiday-makers were searching for destinations closer to home. 'This volatility temporarily disrupted traditional travel and booking patterns during Flight Centre's peak trading period as some customers either booked closer-to-home overseas holidays (in Australia, examples include China, Japan, Fiji and New Zealand) or delayed finalising travel plans,' the company said. The $2.8bn company delivered a reduced profit forecast as a result of the disruption in traditional travel patterns. While travel to the US declined, Indonesia held steady as Australia's most popular travel destination. The northern neighbour, which boasts the tourism crown jewel of Bali, accounted for 14 per cent of Australian overseas trips across the year. Some 87 per cent of the 1,741,370 trips recorded to Indonesia were for holidays. New Zealand came in second place, Japan third, the US fourth and China at No.5. Trips to Japan have tripled compared with 2015, while trips to India have doubled.
