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HPE Unifies Partner Programs Under One Framework

HPE Unifies Partner Programs Under One Framework

TECHx30-06-2025
Home » Tech Value Chain » Global Brands » HPE Unifies Partner Programs Under One Framework
Hewlett Packard Enterprise (HPE) has announced a unified partner program designed to enhance the partner experience across its entire portfolio. The new framework, named HPE Partner Ready Vantage, consolidates existing programs such as HPE Partner Ready and HPE Partner Ready for Networking.
HPE reported that this integration will simplify enrollment, offer flexible participation, and provide comprehensive support. The rollout of the new program will begin in phases, starting on November 1.
The company revealed that the program was built with partner input and incorporates best practices from HPE's award-winning programs. It enables partners to grow their expertise and deliver better outcomes to customers.
HPE Partner Ready Vantage features: One program framework
A single compensation model
A consistent experience
Partners can choose from different centers and competencies to align with their business goals. They may focus on developing or integrating solutions, reselling HPE technologies and services, or delivering services under the HPE brand or their own.
Simon Ewington, Senior Vice President of Worldwide Channel and Partner Ecosystem at HPE, stated that the program reflects HPE's commitment to empowering partners and accelerating business growth.
HPE noted that partners enrolled in the Sell Track can now resell the full HPE portfolio, including both opex (HPE GreenLake Flex) and capex models. Dedicated centers are available for Compute, Hybrid Cloud, and Networking.
The program also enables cross-selling across the HPE portfolio. Partners will access training and certifications based on requirements in each center. Optional competencies allow them to specialize in areas such as: Private Cloud
HPE GreenLake Flex
Hybrid Cloud Operations
SASE
New and updated certifications include: HPE Solutions for AI
HPE Sovereign Cloud
HPE Morpheus VM Essentials
HPE Aruba Networking Private 5G
HPE emphasized partner enablement by offering tools, training, and certifications to support ongoing development and market differentiation.
The company also announced several new initiatives alongside the unified program: HPE CloudPhysics Plus and new migration tools to optimize IT estates
and new migration tools to optimize IT estates Expanded AI opportunities to help partners build scalable AI practices
to help partners build scalable AI practices New HPEFS financing for HPE Private Cloud AI developer systems
for HPE Private Cloud AI developer systems HPE Smart Choice for preconfigured data center solutions targeting SMBs and mid-market clients
HPE CloudPhysics Plus will be available for free in Q4 FY2025. It allows partners to assess IT environments, including Hyper-V, bare metal, Kubernetes, and public clouds. Rapid migration tools will help partners deliver assessments, recommendations, and seamless workload migrations.
Partners in the Professional Services center can access the rapid migration tool for free. It includes support for VM Essentials migrations and provides detailed feasibility analyses.
AI Focus partners will gain access to enablement tools, AI assessments, and co-investments. HPE is expanding this initiative to 20 more countries. The goal is to support partners in developing and scaling AI offerings.
The AI Acceleration Workshops now include insights on emerging trends such as agentic AI and physical AI. NVIDIA experts will contribute to the workshops, helping partners deepen technical skills and build customized practices.
Additionally, HPE Financial Services is offering limited-time reduced-rate financing on the HPE Private Cloud AI developer system. This option spreads costs over 36 months, allowing partners to demonstrate the system's capabilities without large upfront investments.
HPE Smart Choice, now globally available through the channel, provides ready-to-go solutions for SMB and mid-market customers. With fixed pricing and curated SKUs, the program streamlines ordering and accelerates sales cycles. It currently includes: HPE ProLiant Compute servers
HPE MSA and tape storage systems
HPE Tech Care Services
The company revealed upcoming additions to Smart Choice, such as HPE Compute Ops Management (COM) and HPE Morpheus VM Essentials.
According to HPE, Smart Choice addresses the demand for fast, easy-to-deploy solutions. Kevin Samuels, Director of E-Commerce Brand and Content Management at BlueAlly, stated that Smart Choice allows faster order fulfillment and improved customer satisfaction in today's competitive market.
HPE continues to focus on simplifying partner engagement, expanding capabilities, and driving customer success through its evolving programs and solutions.
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