NYS launches tourism campaign targeted at Canada
ALBANY, N.Y. (WWTI) – New York State has announced a pair of tourism campaigns, including one targeted towards Canada, to help drive up sagging tourism numbers.
Governor Kathy Hochul's office announced on Wednesday the launch of I Love NY's new integrated summer tourism and travel campaign. This is highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada.
Check out great tourism locations across the state with Destination NY
This features advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I Love NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 different vacation regions.
The multi-layered summer tourism campaign begins with two new ads featuring a new tagline – 'New York State: Everything You Love.' – reflecting the depth and breadth of the world-class attractions and memory-making activities available in communities throughout the state. The new ads can be viewed here and here. More information about planning a summer getaway in the state is available at www.iloveny.com/summer.
Tourism is crucial to New York State, supporting jobs and local economies, and we have so many incredible attractions ready to welcome visitors, from Niagara Falls to Montauk Point. This summer, New York wants to extend a special invitation to travelers from across America and all around the world: this is the perfect opportunity to plan a trip to celebrate history, explore our incredible landscapes, and enjoy all that our incredible state has to offer.
Empire State Development President, CEO and Commissioner Hope Knight
This news comes on the heels of a recent report from United States Senator Charles Schumer's office about a decrease of border crossings from Canada.
A recent survey from North Country Chamber of Commerce survey, 66% of businesses are already experiencing a dip in Canadian bookings. Canada is the top source for international tourism in the United States.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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