Latest news with #ILoveNY
Travel Daily News
3 days ago
- Business
- Travel Daily News
New I LOVE NY Summer Tourism and Travel campaign launched
Comprehensive marketing effort includes new domestic and international advertising, an I LOVE NY mobile marketing tour, and continued industry relations efforts to promote visitation. Governor Kathy Hochul announced the launch of I LOVE NY's new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I LOVE NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 diverse vacation regions. 'Tourism is synonymous with New York State, thanks to all of our amazing attractions, from beaches to high peaks, from the Erie Canal to iconic museums and performing arts venues,' Governor Hochul said. 'This vital industry is facing challenging new political and economic headwinds. That's why supporting our tourism industry is more important than ever, and why we are getting out the message that no matter where you're from, you're always welcome in New York State.' I LOVE NY's multifaceted summer tourism campaign begins with two new ads featuring a new tagline – 'New York State: Everything You Love.' – reflecting the depth and breadth of the world-class attractions and memory-making activities available in communities throughout the state. Empire State Development President, CEO and Commissioner Hope Knight said, 'Tourism is crucial to New York State, supporting jobs and local economies, and we have so many incredible attractions ready to welcome visitors, from Niagara Falls to Montauk Point. This summer, New York wants to extend a special invitation to travelers from across America and all around the world: this is the perfect opportunity to plan a trip to celebrate history, explore our incredible landscapes, and enjoy all that our incredible state has to offer.' Empire State Development Division of Tourism Executive Director and Vice President Ross D. Levi said, 'In addition to iconic attractions across our state's eleven beautiful vacation regions, the next few months in New York hold special delights for travelers from near and far. Guests can look forward to special events commemorating the bicentennial of the Erie Canal, a summer of thoroughbred racing at Saratoga Race Course headlined by the Belmont Stakes and Travers races, the Ryder Cup tournament at Bethpage golf course on Long Island, and food and fun at the Great New York State Fair in Syracuse. The endless variety of activities shows that there truly is everything to love in New York State.' As part of this new campaign, I LOVE NY is extending a special invitation to international visitors – especially Canada, which represents New York's largest inbound international market. International visitation is vital to New York State's tourism economy. Historically, overseas visitors plan longer trips and produce more direct spending during their stays. New for this year's campaign is a direct-to-consumer international marketing element in the United Kingdom and Australia, which includes digital billboards, plus streaming and digital advertising. I LOVE NY also continues to work with members of the travel trade industry, like tour operators and travel agents in Canada, the United Kingdom, Germany and Australia through trade shows, sales missions and familiarization tours. The summer campaign also includes I LOVE NY's largest-ever mobile marketing tour with more than 40 stops throughout the Northeast. The mobile tour will make stops at popular events such as music festivals, street fairs and sporting events where guests can interact with fun experiences to learn more about the state's attractions, win special I LOVE NY prizes, and take pictures with a large I LOVE NY logo sculpture. Under Governor Hochul, tourism is New York State's second largest industry, supporting one in 10 jobs. Recently, more than 306.3 million travelers visited New York State, generating $88 billion in direct spending and a record-high economic impact of $137 billion. Each year, tourism spending saves the average New York State household $1,400 in taxes.
Yahoo
4 days ago
- Business
- Yahoo
NYS launches tourism campaign targeted at Canada
ALBANY, N.Y. (WWTI) – New York State has announced a pair of tourism campaigns, including one targeted towards Canada, to help drive up sagging tourism numbers. Governor Kathy Hochul's office announced on Wednesday the launch of I Love NY's new integrated summer tourism and travel campaign. This is highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. Check out great tourism locations across the state with Destination NY This features advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I Love NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 different vacation regions. The multi-layered summer tourism campaign begins with two new ads featuring a new tagline – 'New York State: Everything You Love.' – reflecting the depth and breadth of the world-class attractions and memory-making activities available in communities throughout the state. The new ads can be viewed here and here. More information about planning a summer getaway in the state is available at Tourism is crucial to New York State, supporting jobs and local economies, and we have so many incredible attractions ready to welcome visitors, from Niagara Falls to Montauk Point. This summer, New York wants to extend a special invitation to travelers from across America and all around the world: this is the perfect opportunity to plan a trip to celebrate history, explore our incredible landscapes, and enjoy all that our incredible state has to offer. Empire State Development President, CEO and Commissioner Hope Knight This news comes on the heels of a recent report from United States Senator Charles Schumer's office about a decrease of border crossings from Canada. A recent survey from North Country Chamber of Commerce survey, 66% of businesses are already experiencing a dip in Canadian bookings. Canada is the top source for international tourism in the United States. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Forbes
28-04-2025
- Business
- Forbes
In Trump's Naked America-The Tariff Man Is Taking Our Clothes
Call it like it is. Retail for apparel and footwear is in serious trouble. Tariffs are bad for business. New moms will be struggling to clothe their children, teenagers can't afford new fast-fashion, young adults might abandon department stores to head for off-price clothing, and lines are starting to form in front of Goodwill Industry stores. Hard to imagine, but did anyone think the trade policies of President Trump could disrobe America? After all, the real estate mogul Donald J. Trump once had his own fashion line, First Lady Melania Trump was a fashion model, and daughter Ivanka Trump had her own fashion line and also had a definitive flair for design. President Trump is not the only president who dabbled in fashion. Former President Harry Truman once ran a clothing store that was called Truman & Jacobson in Kansas City, Missouri - but he encouraged people to buy clothes. Sadly, President Trump seems to be headed in a seriously different direction. In our current tariff environment, retail orders are being cancelled and clothing racks could run dry. Clever shoppers are stocking up for winter and, at the same time, moving closer to the off-price retailers and the Salvation Army. Long before most America ever heard of the word tariff, clothing in the USA carried a steep tax burden. Now, with the latest round of tariffs – there are cases for retailers where it is cheaper to cancel new product up front - versus importing into America and selling it for a loss. Clothing and footwear retailers generally survive the slower spring season, but they need to make their money in the fall. The mad rush to profits starts on (or about) Black Friday, which was given that name because retail financial red ink turns black around that time. This year, some retailers are will probably want to call it NAKED Friday, as that may be the time they run out of clothes. Perhaps some New Yorkers will recall the street vendor in Times Square who used to sell ten (very thin) white 'I Love NY' tee shirts for ten dollars. I remember Manny, because I walked by him every day going to work in the fashion district. He repeatedly shouted: get your shirts now 'Ten for Ten' – best deal in New York.' As time passed and my responsibilities increased, Manny became my fashion market barometer. When market conditions softened, he would simply adjust his pricing downwards until one particularly bad year Manny arrived at five (very thin) white shirts for ten dollars. Eventually, Manny's procurement conditions tanked. He changed his inventory to ten dollars per (very thin) white shirt. Tourists stopped buying the shirts because the price was too high and the value wasn't there - and eventually Manny closed his shop. It seems ironic that the same market conditions are repeating today. When Manny was folding up his table for the last time, I asked him what's next? Without hesitation, he said: 'I guess we all go naked.' The painful truth about Trump's tax trend is that the actual tariffs, the proposed tariffs, the reciprocal tariffs, and the paused tariffs have raised apparel and footwear prices far beyond what normal people can afford. Pity the sneaker-head who is now shopping for his footwear at flea markets. Naked is as naked does. One thing the Trump Administration has been told, but doesn't want to hear, is that apparel & footwear brands / retailers are probably the most tortured tariff group. The industry has been paying significant tariffs or duties for 95 years and enough is enough. Back in 2018, when the Trump tariffs first appeared, apparel and footwear were only 6% of all imports into the USA - but already paid about half of all tariffs collected. Those 95-year-old Smoot-Hawley tariffs are still in existence today and President Trump has added more tax (on top of the tariffs he added the last time he was in office)…….which, given the high cost of product, is completely unsustainable. Take China for instance. President Trump has added 145% to America's biggest supplier of these type of clothing products. Naked is as naked does. None of this, of course, affects President Trump. He doesn't regularly shop in stores or online. In fact, the President basically has only two wardrobes. In Washington, he generally wears a navy suit, white shirt, red or blue tie. In Florida (or on any golf course) he wears khaki or black pants, a white knit shirt, and his famous red hat. Apparel and footwear tariffs are an enigma. Responsible brands, manufacturers, and retailers have worked hard to keep prices down, even when they already pay a steep tax. When the average duty rate in America was 1.4%......the fashion industry was hovering around 11%. What sounds like a domestic protected industry is the reverse. Only about 3% of apparel products are still made in America, the rest is imported and, frankly, it's not coming back. All these tariffs do is make consumers pay more for what they already have - plus, the tariffs will generate retail bankruptcies and job losses. Consumers will only pay so much for an item - before they stop buying it - and that's reality. Fashion retail is currently in the last minute of a twostep shuffle. Panicked retailers have already delayed or cancelled fall purchases. Some have moved their purchases to different geographic locations and supply chains are in turmoil. Even if President Trump reverses his tariffs today, the damage already done - because the all-important fall retail market is already in play. There will either be less product on the shelves, or the prices will be so high that sales will slow and some jobs will be lost. In 1837, according to Hans Christian Andersen's folktale 'The Emperor's New Clothes', two con men tried a similar gig like what we are witnessing today. They claimed to make clothes that could not be seen by people who were 'incompetent or stupid.' The mighty Emperor loved clothes very much and hired the two men to make his wardrobe. Everyone pretended to see something that simply was not there - because they didn't want to appear stupid. Eventually, the Emperor marched through town to show off his new garments and, finally, an honest boy called out that 'the Emperor has no clothes.' Liberation Day may not be exactly what the President Trump predicted. In fact, Americans may end up getting liberated from our clothes. Naked is as naked does.
