ATLANTIS, THE PALM UNVEILS 'A WORLD AWAY': A TRANSFORMATIVE NEW BRAND CAMPAIGN INSPIRED BY EXTRAORDINARY EXPERIENCES
Atlantis, The Palm unveils 'A World Away', a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew.
Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream.
For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign.
He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field.
Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World.
Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in.
The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe.
To experience the campaign firsthand, watch it here and follow @atlantisthepalm on social media.
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Zawya
2 days ago
- Zawya
Atlantis, the palm unveils 'A World Away': A transformative new brand campaign inspired by extraordinary experiences
DUBAI, United Arab Emirates — Atlantis, The Palm unveils 'A World Away', a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew. Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe. To experience the campaign firsthand, watch it here and follow @atlantisthepalm on social media. Mariam Ferwiz Assistant Manager, Public Relations Mobile: (+971) 506524875 Email: For further information about Atlantis, please call +971 4 426 1000, or visit Both low and high-resolution colour photography of Atlantis is available at About Atlantis, The Palm, Dubai Located at the centre of the crescent of The Palm in Dubai, Atlantis, The Palm is the first entertainment resort destination in the region. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 22 hectares of waterpark amusement at Atlantis Aquaventure, all within a 46-hectare site. It is home to one of the biggest waterparks in the world and one of the largest open-air marine habitats, with more than 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure Waterpark features 23.5 million litres of fresh water used to power 105 thrilling waterslides and attractions, including several world record-breaking slides, and two river rides featuring tidal waves and pools, water rapids and white-water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, and Sea Lion Point were created to provide guests with a once in a lifetime opportunity to learn more about some of nature's most friendly mammals. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities. Atlantis, The Palm is also known as the culinary destination in the region where guests can take their pick from a collection of 35 world-renowned restaurants including the three Michelin-starred FZN by Björn Frantzén and one Michelin star rated Hakkasan and Ossiano, as well as celebrity chef outposts Bread Street Kitchen & Bar by Gordon Ramsay and Nobu. Atlantis is also home to a buzzing nightlife scene with entertainment destination Wavehouse offering something for everyone, while WHITE Beach is the perfect place to unwind with a drink as the sun slips into the Arabian Sea.
Web Release
2 days ago
- Web Release
ATLANTIS, THE PALM UNVEILS 'A WORLD AWAY': A TRANSFORMATIVE NEW BRAND CAMPAIGN INSPIRED BY EXTRAORDINARY EXPERIENCES
Atlantis, The Palm unveils 'A World Away', a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew. Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe. To experience the campaign firsthand, watch it here and follow @atlantisthepalm on social media.
What's On
15-04-2025
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Top ways to get creative this Easter in Dubai
Want to do something a little different over the Easter weekend in Dubai? For you creative, colourful bunch, here are creative ways to enjoying this joyful season. Dubai Balloon at Atlantis Take a trip to the skies this Easter weekend with The Dubai Balloon at Atlantis the Palm. There are two exciting events taking place, and art lovers just can't miss the deal on April 19. In celebration of World Art Day which falls over Easter weekend, you will enjoy views from Dubai's only 360-degree helium balloon as it soars to the sky, after which you will enjoy a guided painting experience out on the terrace with FoscArt with some sips. Just an FYI – for families, from April 18 to 20, a Great Easter Egg Hunt is taking place, perfect for the little ones. Book your spot on Hotel Indigo Dubai Downtown Spend the morning with the family with an Easter egg painting workshop with breakfast at Hotel Indigo Dubai Downtown. Hosted with The Masterclass, you and the little ones will get your hands colourful painting eggs you can take home with you and show off to friends. The workshop comes with all the tools you need, from eggs, paint, and aprons. As for your breakfast, there are pastries, French toast, eggs, sausages, and hash browns to reward you for a job well done. It's Dhs200 per adult and Dhs100 per child ages 11 and under. Book your spot on 058 614 9048 | @hotelindigodubai *A new arts festival is gracing Bluewaters Island this April* Jumeirah Zabeel Saray Step into an enchanting Easter Wonderland at Jumeirah Zabeel Saray this weekend. Plenty of activities are taking place starting from Saturday, April 19 such as an Easter parade, an egg hunt, brunches and themed activities at the Kids Club. For the creative soul, on April 20 there is a chocolate egg painting workshop for the whole family followed by an indulgent dinner at Imperium for that's not all. At the Creative Studio, from Thursday April 17 to 19, there are plenty of Easter-inspired crafts to stuck in. For reservations, call 04 453 0000 or email jzsreservations@ Times Square Center Springtime has come to Time Square Centre. And with it, plenty of activities the whole family can enjoy over Easter. From Friday, April 18 to 20, expect a show from Magic Phil, interactive storytelling, and songs performed by Alice and her Wonderland friends on stage. On the creative front, there's egg decorating and painting, paper cup bunny crafting, bunny ear making, face painting, and more. The best news? It's all free to join. For more information, visit Images: Unsplash and supplied > Sign up for FREE to get exclusive updates that you are interested in
