Woman created cosmetics line at 65 to empower older women

Daily Record

26-07-2025

Tricia Cusden created her make up brand Look Fabulous Forever as she began finding it difficult to find makeup that worked on 'older skin'
As women mature, many observe that their makeup no longer applies as it once did - and discovering products compatible with ageing skin can be a task. This led Tricia Cusden to take the initiative and establish her beauty brand Look Fabulous Forever, specifically catering to older women.
Tricia launched the brand when she was 65. She points out that one common mistake ageing women make in their beauty regimen is choosing their eyeshadow.
Look Fabulous Forever advises that for those noticing fine lines and wrinkles around the eyes, it's time to swap shimmering eyeshadows for matte formulas. To simplify the process of updating their makeup collection, the brand has introduced a range of user-friendly matte eyeshadows designed not only to complement each other but also to enhance the skin's appearance, The Mirror reports.
With age, the skin produces less collagen and elastin, leading to visible signs of ageing around the eyes. Consequently, matte eyeshadow becomes more appealing as it applies smoothly without settling into fine lines or accentuating wrinkles with shimmer or glitter.
Look Fabulous Forever recommends matte powder eyeshadow as the optimal choice since it doesn't move across your skin or accumulate into fine lines like cream-based products do. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps across fine lines without settling into creases.
Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability. Priced at £19 for individual shadows, customers can also opt for a trio palette featuring three complementary matte shades at £35.
Each palette is a complete toolkit for application and a mirror. The palettes are presented in a refillable compact, allowing for easy replenishment once the initial set is used up.
For guidance on selecting the perfect hues, Look Fabulous Forever offers a quick colour quiz to assist shoppers. Although the refillable compact set is a fresh addition to the market with few reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of contented buyers, with both products containing the same high-quality eyeshadow.
Customer Gillian shared her experience: "I ordered the green three-shade eye shadow palette and have been really pleased with this product. It goes on smoothly, is subtle, and stays put. The matte shadow is perfect on older skin.
Another buyer, Felicity, said: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection. I was tempted by the soft purples as a change from the more neutral shades.
"I'm just thrilled with the results. These soft purples really make my hazel eyes pop and I've had compliments galore."
Yet one customer expressed annoyance that certain shades ran out quicker than others, noting: "Absolutely love the eyeshadow palette but my only criticism is, the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment."
Regarding the refillable compacts, buyer Anne remarked: "A beautiful high quality compact. Love that it's refillable. Great addition to the range. Will look great when using. Can highly recommend."
Similarly, Sandra, commented: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea."
For alternative options, other sought-after neutral eyeshadow palettes include Urban Decay's Naked Basics 2 Palette, available on sale for £19.20, usually £24 at LookFantastic. This compact yet indispensable eyeshadow collection has six full-sized matte shades in cooler, neutral, taupe-inspired hues perfect for creating adaptable eye looks.
Natasha Denona's Mini Eye Sculpt Palette (£24), has five skin-toned hues in a matte finish. It's designed to contour and enhance, with Natasha Denona's formulations celebrated for their pigment.
For individuals still struggling with eyeshadow longevity, investing in an eye primer might prove beneficial for prepping the delicate eye area. Look Fabulous Forever's Smooth Out Eye Prime works to establish a flawlessly even, neutral canvas that prevents eyeshadow from settling into creases whilst maintaining vibrant colours throughout the day.
Discussing her motivation behind creating the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin.
"As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."