Latest news with #LookFabulousForever
Daily Mail
03-08-2025
- Lifestyle
- Daily Mail
The £19 brow product mature women are calling 'MAGIC' for sparse, thinning eyebrows: 'My brows are back!'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more A £19 brow product that helps to build realistic, natural-looking, defined brows from scratch is being hailed 'magic' by shoppers. The Bring Back Brow Shape from Look Fabulous Forever is being hailed as a great makeup tip for those with sparse brows caused by age-related thinning, overplucking, or alopecia. Look Fabulous Forever Bring Back Brow Shape Helping to enhance sparse-looking eyebrows, the Look Fabulous Forever's Bring Back Brow Shape has become a bestseller. The product improves the look of thin, sparse, or uneven eyebrows using a soft, lightweight pigment that creates realistic-looking brows - all without powder, liner or gels. £19 Shop Adding definition back into your eyebrows, it's restoring the confidence of scores of shoppers, even creating brows from scratch if you don't have any. Look Fabulous Forever specialises in makeup for mature women, helping you celebrate your age with clever, easy-to-use products that enhance beauty in older faces. And 'after spending a fortune on pencils and powders', shoppers looking to enhance sparse eyebrows have finally found a solution - and it lies with a £19 brow shape product. The Bring Back Brow Shape makes it possible to build realistic, natural-looking brows from scratch, thanks to the ultra-fine brush, which helps you build or create individual brow hairs much more naturally than a pencil. As we get older, our eyebrows fade and become more sparse, which can cause a dip in confidence for many. While there are plenty of brow pencils and gels out there, few work to create a natural look, especially if you don't have enough of your own brow hair. This is where the Look Fabulous Forever Bring Back Brow Shape comes in. Unlike gels and powders that need hair to stick to to create the illusion of fuller brows, this product uses an ultra-fine brush to help you build or create individual brow hairs. 'I am really impressed with how easy it is to apply and how it looks,' raved one shopper. 'My brows are almost non-existent due to over plucking in the 1970s. I'm now 68 and I wish I had had this product years ago.' The Bring Back Brow Shape is available in brown, grey, or blonde, ideal for different hair colours and your preferred intensity of colour. But better still is its waterproof formulation, which ensures it stays put all day - even in the hotter months. 'My brows are back!' wrote one thrilled user. 'The brow paint is a revelation. Tiny little strokes, building up shape and colour - it does exactly what I was hoping for. This is my first purchase from LFF - it won't be the last. I recommend it to everyone with faded brows.' Another agreed, calling it a 'little miracle worker'. 'The Bring Back Brow Shape, however, somehow performs the impossible, and I was totally amazed that even my first, somewhat amateur application gave me much thicker but totally natural looking brows - Goodness knows how, but it really works!'. In short, the Bring Back Brow Shape helps to frame your face, making your eyes more expressive with perfectly defined eyebrows. To use, the brand recommends first taming your brows using Eyebrow Brush 6, then using the integrated brush to make light, feathery strokes to create the illusion of real brow hairs. Then just blend and finish with a final sweep of Eyebrow Brush 6. 'I have perfected the brow,' another shopper enthused. 'I like and now it only takes me a couple of minutes before I am looking natural and ready to go. I am not exaggerating when I say it has restored my confidence.'
Daily Record
26-07-2025
- Entertainment
- Daily Record
Woman created cosmetics line at 65 to empower older women
Tricia Cusden created her make up brand Look Fabulous Forever as she began finding it difficult to find makeup that worked on 'older skin' As women mature, many observe that their makeup no longer applies as it once did - and discovering products compatible with ageing skin can be a task. This led Tricia Cusden to take the initiative and establish her beauty brand Look Fabulous Forever, specifically catering to older women. Tricia launched the brand when she was 65. She points out that one common mistake ageing women make in their beauty regimen is choosing their eyeshadow. Look Fabulous Forever advises that for those noticing fine lines and wrinkles around the eyes, it's time to swap shimmering eyeshadows for matte formulas. To simplify the process of updating their makeup collection, the brand has introduced a range of user-friendly matte eyeshadows designed not only to complement each other but also to enhance the skin's appearance, The Mirror reports. With age, the skin produces less collagen and elastin, leading to visible signs of ageing around the eyes. Consequently, matte eyeshadow becomes more appealing as it applies smoothly without settling into fine lines or accentuating wrinkles with shimmer or glitter. Look Fabulous Forever recommends matte powder eyeshadow as the optimal choice since it doesn't move across your skin or accumulate into fine lines like cream-based products do. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps across fine lines without settling into creases. Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability. Priced at £19 for individual shadows, customers can also opt for a trio palette featuring three complementary matte shades at £35. Each palette is a complete toolkit for application and a mirror. The palettes are presented in a refillable compact, allowing for easy replenishment once the initial set is used up. For guidance on selecting the perfect hues, Look Fabulous Forever offers a quick colour quiz to assist shoppers. Although the refillable compact set is a fresh addition to the market with few reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of contented buyers, with both products containing the same high-quality eyeshadow. Customer Gillian shared her experience: "I ordered the green three-shade eye shadow palette and have been really pleased with this product. It goes on smoothly, is subtle, and stays put. The matte shadow is perfect on older skin. Another buyer, Felicity, said: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection. I was tempted by the soft purples as a change from the more neutral shades. "I'm just thrilled with the results. These soft purples really make my hazel eyes pop and I've had compliments galore." Yet one customer expressed annoyance that certain shades ran out quicker than others, noting: "Absolutely love the eyeshadow palette but my only criticism is, the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment." Regarding the refillable compacts, buyer Anne remarked: "A beautiful high quality compact. Love that it's refillable. Great addition to the range. Will look great when using. Can highly recommend." Similarly, Sandra, commented: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." For alternative options, other sought-after neutral eyeshadow palettes include Urban Decay's Naked Basics 2 Palette, available on sale for £19.20, usually £24 at LookFantastic. This compact yet indispensable eyeshadow collection has six full-sized matte shades in cooler, neutral, taupe-inspired hues perfect for creating adaptable eye looks. Natasha Denona's Mini Eye Sculpt Palette (£24), has five skin-toned hues in a matte finish. It's designed to contour and enhance, with Natasha Denona's formulations celebrated for their pigment. For individuals still struggling with eyeshadow longevity, investing in an eye primer might prove beneficial for prepping the delicate eye area. Look Fabulous Forever's Smooth Out Eye Prime works to establish a flawlessly even, neutral canvas that prevents eyeshadow from settling into creases whilst maintaining vibrant colours throughout the day. Discussing her motivation behind creating the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. "As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."
North Wales Live
21-07-2025
- Lifestyle
- North Wales Live
The eyeshadow mistake older women keep making and how to avoid it
Many women find that as they age, their makeup no longer sits on their face as it once did and discovering products that complement mature skin can be a challenge. This was the motivation behind 65-year-old Tricia Cusden's decision to establish her beauty brand, Look Fabulous Forever, specifically designed for older women. According to Tricia, one of the common mistakes ageing women make in their beauty routine is with their choice of eyeshadow. Look Fabulous Forever advises that those noticing fine lines and wrinkles around their eyes should switch to matte eyeshadow formulas. To simplify the process of updating their makeup collection, the brand has introduced a range of easy-to-use matte eyeshadows. These not only pair well with each other but also enhance the appearance of the skin. As we grow older, our skin produces less collagen and elastin, leading to signs of ageing around the eyes. Matte eyeshadow becomes more appealing as it applies smoothly and doesn't settle into fine lines or highlight wrinkles with shimmer or glitter. Look Fabulous Forever recommends matte powder eyeshadow as the best option because it doesn't move across your skin or accumulate in fine lines, unlike cream-based products, according to the Mirror. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that effortlessly sweeps over fine lines without settling into creases. Tailored for those with hooded, droopy eyelids or a 'crepe paper' texture, its smooth matte formula promises even coverage and durability, reportedly staying in place to facilitate easy application and extended wear. Individual shadows are priced at £19, but bargain hunters can snag a trio palette featuring three complementary matte shades for just £35. Each palette comes equipped with all the essentials for a complete makeup look, including a mirror for on-the-go touch-ups. The palettes are presented in a refillable compact, allowing beauty enthusiasts to purchase refills once their initial set runs out. For those uncertain about which colours to choose, Look Fabulous Forever offers a quick colour quiz to help make the perfect selection. Although the refillable compact set is a fresh addition to the range and thus has fewer reviews, the original matte eyeshadow trios have garnered acclaim from hundreds of content customers, with the eyeshadow quality remaining consistent across both products. Customer Gillian shared her satisfaction, commenting: "I ordered the green three shade eye shadow palette and have been pleased with this product. It goes on smoothly, it's subtle and stays put. The matte shadow is perfect on older skin." Felicity, a dedicated fan of Look Fabulous Forever's eyeshadows, shared her enthusiasm for the brand: "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection," and added, "The soft purples tempted me as a change from the more neutral shades. I'm just thrilled with the results. These soft purples make my hazel eyes pop, and I've had compliments galore." Yet, one customer expressed dissatisfaction due to the uneven usage rate of the shades in the palette, remarking: "Absolutely love the eyeshadow palette, but my only criticism is the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours, which would be wonderful but would also help the environment." In contrast another shopper, Anne, praised the new refillable compacts, stating: "A beautiful, high-quality compact. Love that it's refillable. Great addition to the range. It will look great when used. Can highly recommend." Reviewer Sandra also praised the compacts, adding: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." For those interested in other options, the Urban Decay Naked Basics 2 Palette (£24, Look Fantastic) is a hit among neutral eyeshadow enthusiasts. This compact palette features six full-sized matte shadows in cool, neutral, and taupe hues, perfect for creating a variety of eye looks. Meanwhile, the Natasha Denona Mini Eye Sculpt Palette (£24, Sephora) features five skin-tone-inspired hues, designed to contour and enhance. Each shade boasts a matte finish, with Natasha Denona's formulations being celebrated for their exceptional colour intensity. For individuals who continue to struggle with eyeshadow longevity, explore an eye primer to prepare the skin before applying makeup. Look Fabulous Forever's Smooth Out Eye Prime aims to create a flawlessly even, neutral canvas that prevents your eyeshadow from settling into creases and maintains vibrant colours throughout the day. Discussing her motivation behind establishing the brand, founder Tricia explained: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. "I was also finding it increasingly difficult to find makeup that really worked on my older skin, and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. "As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it."
Daily Mirror
19-07-2025
- Entertainment
- Daily Mirror
Older women are making the same eyeshadow mistake - here's how to fix it
Many makeup products on the market don't work as well with mature skin - but there's one beauty brand on a mission to ensure mature women are represented in the industry As women age, many notice that their makeup doesn't sit quite how it used to - but finding products that work with mature skin can be a challenge. That's why, at the age of 65, Tricia Cusden took matters into her own hands to found the beauty brand Look Fabulous Forever for older women. According to the founder, many mistakes that ageing women make with their beauty routine is with their eyeshadow. Look Fabulous Forever suggests that for those with fine lines and wrinkles appearing around the eyes, shimmer eyeshadow is out and matte formulas are in. And to make things even easier for those looking to revamp their makeup bag, the brand has launched some handy matte eyeshadows that will not only work well together, but will look flattering on the skin, too. As we age, the skin produces less collagen and elastin, causing signs of aging around the eyes. As such, matte eyeshadow becomes more flattering because it goes on more smoothly and doesn't sit in fine lines or emphasise wrinkles with shimmer or glitter. Look Fabulous Forever suggests that matte powder eyeshadow is best because it doesn't migrate across your skin or gather into fine lines as a cream does. The Look Fabulous No Shimmer Eye Shade is a matte powder eyeshadow that glides over fine lines and doesn't settle into creases. If your eyelids are hooded, droopy, or have a 'crepe paper' texture, the smooth matte formula is designed to give even coverage. It reportedly stays where you put it, making it easy to apply and ensuring it lasts longer. While the individual shadows cost £19 each, shoppers can pick up a handy trio palette of matte eyeshadow in three complementary shades for £35. The palettes contain everything beauty fans need to create a cohesive makeup look, including a mirror for easy application. They come in a refillable compact, too, so once the eyeshadow trio is finished, shoppers can buy a refill. And for those who need help deciding which shades will suit you best, Look Fabulous Forever even has a quick colour quiz that can help in deciding. The refillable compact set is a new launch and as a result reviews are limited, but hundreds of satisfied customers heaped praise on the original matte eyeshadow trios, where the actual eyeshadow in both products is identical. One shopper, Gillian, said: "I ordered the green three shade eye shadow palette and have been really pleased with this product. It goes on smoothly, it's subtle and stays put. The matte shadow is perfect on older skin." "I've always been a fan of Look Fabulous Forever's eyeshadows and have built up quite a collection,' said Felicity. 'I was tempted by the soft purples as a change from the more neutral shades. I'm just thrilled with the results. These soft purples really make my hazel eyes pop and I've had compliments galore.' However, one shopper was left frustrated that one shade runs out faster than the others, commenting: 'Absolutely love the eyeshadow palette but my only criticism is, the palest colour, which is used the most, runs out far faster than the rest. I do wish there were slot-in refills of the colours , which would be wonderful but would also help the environment.' As for the new refillable compacts, customer Anne said: "A beautiful high quality compact. Love that it's refillable. Great addition to the range. Will look great when using. Can highly recommend." Meanwhile, Sandra commented: "The refillable compacts are very classy looking and take a magnetic refill. Such a great idea." Elsewhere, some other popular neutral eyeshadow palettes include the Urban Decay Naked Basics 2 Palette, which is £24 at LookFantastic. The small yet essential eyeshadow palette features six full-sized matte eyeshadows in cooler, neutral, taupe-like tones for versatile eye looks. Coming in at the same price, the Natasha Denona Mini Eye Sculpt Palette offers five skin-tone inspired shades, designed to sculpt and define. All of the shades are matte, with Natasha Denona's formulas being revered for their pigment pay off. For those who still find that their eyeshadow doesn't last, it could be worth considering an eye primer to prep the skin for makeup. Look Fabulous Forever's Smooth Out Eye Prime aims to create a perfectly smooth, neutral base to prevent your eyeshadow from migrating into fine lines and keep colours fresh all day. Speaking on why she decided to launch the brand, founder Tricia said: "I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry. I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. As we get older, our makeup needs change - from finding a foundation which gives enough coverage without looking heavy to eye makeup which stays put and doesn't end up looking messy. As well as great products, we share tips about the makeup to choose and how to apply it.'
Daily Mail
21-06-2025
- Entertainment
- Daily Mail
The £35 matte eyeshadow mature women are calling 'perfect on older skin': 'I've had compliments galore!'
A £35 matte eyeshadow palette that has been described as 'like applying silk' is being hailed 'perfect on older skin' by mature women. For an eyeshadow that flatters mature eyes by covering creases rather than drawing attention to them with shimmer, scores have turned with success to Look Fabulous Foreve r. Look Fabulous Forever No Shimmer Eye Shade Trio Refillable Compact Set Each new eye shadow palette is made up of three of the brand's bestselling No Shimmer Eye Shades. A winner for mature skin, the matte eyeshadow helps to add a sweep of colour to the eye without sitting in fine lines or emphasising wrinkles with shimmer or glitter. Available in eight shades for warm and cool tones, the shadows are designed to offer coverage for hooded, droopy, or 'crepe-like' eyelids. £35 Shop A beauty line made specifically for older women with a 'pro-age philosophy', the brand's new No Shimmer Eye Shade Trio Refillable Compact Set is set to be a top-performing powder eye shadow for mature skin. Fine lines and folds are all factors to consider when looking for eye shadow, but there's one product out there specifically made with mature skin in mind. Look Fabulous Forever is the beauty line specifically for older women, with makeup designed for the unique needs of mature skin - think face, lip and eye products to keep your makeup looking fresh all day. Enhancing beauty in older faces, the brand's No Shimmer Eye Shade is now available in a £35 No Shimmer Eye Shade Trio Refillable Compact Set. Opening up your eyes, it's been formulated to shape, enhance and define, helping to diminish the appearance of fine lines and making eyes 'pop'. Makeup founder Tricia Cusden created Look Fabulous Forever after finding it increasingly difficult to find makeup that really worked on older skin. As we get older, our skin produces less collagen and elastin, which means we need to re-think our makeup choices. And a key tip from the makeup artist? Matte eye shadow. The delicate skin on our eyelids develops fine lines and wrinkles as we age, so the secret to great-looking eye makeup is choosing an eyeshadow that goes on smoothly and blends well. Enter the No Shimmer Eye Shade Trio Refillable Compact Set. A brand bestseller, the No Shimmer Eye Shade has won over scores of shoppers thanks to its buildable formula that puts you in control of the intensity, from a subtle wash of colour to a bold look. And now it comes in three helpful shades in one compact kit. 'At last, a matte eye shadow!' raved one Look Fabulous Forever shopper. 'This is a gorgeous shade of eye shadow without any glitter at all. It goes on smoothly and blends easily. It lasts all day. Love it.' The No Shimmer Eye Shade Trio Refillable Compact Set comes in an impressive eight shades, thoughtfully designed for cool and warm skin tones. Shoppers can take a test to find out their ideal shades or opt for their favourite hues, whether that neutrals or soft greens or cool blues. And shoppers are impressed with the quality, even writing how they're a competitor for more expensive designer brands: 'Blend well and stay put all day I can honestly say this eye shadow is among my favourites and easily compares to Dior Backstage powder shadows. Very nice I will certainly be buying more.' A third penned: 'I'm just thrilled with the results. These soft purples really make my hazel eyes 'pop' and I've had compliments galore!'.
