
Samsung Unpacked 2025 Debuts The Company's Best Foldable Phones Yet
Samsung debuted all-new foldables at Samsung Unpacked 2025, including the Samsung Galaxy Z Fold 7 ... More and the Samsung Galaxy Z Flip 7. Illustration: Forbes / Photo: Rebecca Isaacs for Forbes
In contrast to its Samsung Galaxy Unpacked 2025 winter event, the Samsung Galaxy Unpacked Summer 2025 event heavily focused on hardware over its Galaxy AI frameworks—and the new hardware includes a budget-friendly foldable, the Samsung Galaxy Z Flip 7 FE. Best of all: You can pre-order right now, with shipping beginning July 25, 2025. Here's everything you need to know about Samsung Unpacked 2025.
Samsung Galaxy Z Fold 7: The latest in the booklet-style foldable phone features an all-new thin design and plenty of hardware upgrades, including a 200MP wide camera. Also improved is the partnership between Samsung and Google Gemini AI frameworks for an enhanced AI experience. What's noticeably absent this year? Samsung removed S Pen compatibility.
Samsung Galaxy Z Flip 7: The new Flex Window cover display increases to 4.1 inches. A new Samsung-branded Exynos processor also adds Samsung's DeX software to the Flip, a first time for the device.
Samsung Galaxy Z Flip 7 FE: A new addition to the Samsung Z family, the Samsung Galaxy Z Flip 7 FE offers many features familiar to Samsung fans, including the 50MP camera first introduced on the Flip 6 last year. It launches with two storage options, 128GB and 256GB.
Samsung Galaxy Watch 8 and Watch 8 Classic: A new cushion design syncs the Samsung Watch 8 lineup with that of its sibling, the Samsung Galaxy Watch Ultra. The watches drop with plenty of new health-tracking features, including Antioxidant Index, Bedtime Guide and more for more ways to monitor and guide your health.
Samsung Galaxy Watch Ultra: While Samsung didn't announce a new model, the brand debuted a new colorway with expanded storage. Samsung Galaxy Z Fold 7
Rebecca Isaacs for Forbes Lighter And Much Thinner
Samsung's booklet-style foldable phone received an impressive list of upgrades. The Samsung Galaxy Z Fold 7 measures 8.9mm thick folded and 4.2mm unfolded—and that makes it the slimmest Samsung foldable phone to date by a large margin. For context, the Samsung Galaxy Z Fold 6 measures 12.1mm folded and 5.6mm unfolded. The unfolded display increases by 11%, or by 0.4 inches, to an 8-inch Dynamic AMOLED 2X Display to play mobile games and watch your shows.
The new Samsung Galaxy Z Fold 7 comes in a lovely Shadow Blue colorway. Rebecca Isaacs for Forbes
It's also significantly lighter at 215 grams. This is huge: This foldable reduced its weight by 24 grams and is now lighter than the Samsung Galaxy S25 Ultra's 218 grams. The Armor Aluminum frame adds an improved Armor Flex Hinge that helps disperse stress on the hinge, too. A Processor Built To Help With Battery Life
Under the hood, it has the latest Qualcomm Snapdragon Elite for Galaxy chip that's currently in the Samsung S25 series phones and its most recent addition, the Samsung Galaxy S25 Edge. This aims to help with the battery life, which is the one feature that Samsung didn't upgrade: It remains at 4,400mAh, but the battery life increases to a 24-hour playback. Finally, It Gets Camera Upgrades
But in addition to the new design, it's the camera set that steals the thunder at the Samsung Galaxy Unpacked 2025 summer event. Last year's Samsung Z Fold 6 sported a 12MP ultrawide lens, a 50MP main lens and a 10MP 3x telephoto lens. This year, the new device enhances the 12MP ultrawide lens to a 12MP ultrawide auto-focus lens built for macro shots.
The device received plenty of new camera upgrades which include thoughtful enhancements to the macro ... More lens. Rebecca Isaacs for Forbes
The device also enhances two of its lenses, a 200MP wide lens with 2x optical quality zoom and a 10MP telephoto wide 3x optical zoom lens, which are fairly substantial upgrades that promise to deliver high detail in your images. The 10MP selfie cam, while unchanged, increases its field of view to 100 degrees—17.6% wider than the Fold 6's field of view, so you can capture more friends in your selfies. In terms of the video, the device now automatically shows in 10-bit HDR for punchier, more vivid colors and enhanced shadowing. Some Galaxy AI Upgrades—With One Major Downside
While the focus was on the hardware of the Fold 7, there are some Galaxy AI upgrades, too. For example, you can create a preferred layout for AI Result Review when you're working on the device. Additionally, Circle To Search now comes to mobile gaming; use it while you're in the middle of your game to get access to walkthroughs, hints and more.
One glaring omission this year? Samsung removed the S Pen compatibility. Rebecca Isaacs for Forbes
Still, there's one glaring omission from this year's device. The Samsung Fold series gained renown for its S Pen compatibility but, this year, the brand removed all S Pen compatibility. Don't expect to use any kind of S Pen on this device.
The Samsung Galaxy Z Fold 7 starts at $2,000 and comes in three colors: Jet Black, Shadow Blue and Silver Shadow. The Samsung store will also have an online-exclusive color, Mint. You can choose from three storage options, 256GB, 512GB and 1TB. Shipping begins July 25. Samsung Galaxy Z Flip 7
Rebecca Isaacs for Forbes
The Samsung Galaxy Z Flip 7 may look very similar to the Samsung Galaxy Z Flip 6, but there are some elegant upgrades that distinguish it from its predecessor. First, the cover display, also called the 'Flex Window,' increases its size from 3.4 inches to 4.1 inches, and the bezel significantly shrinks to 1.2mm. The Flex Window also receives more enhancements: In particular, it now offers a 120Hz refresh rate and a 2,600-nit brightness, up from 1,600 nits, and a 60Hz refresh rate on the Samsung Galaxy Z Flip 6.
The new Samsung Galaxy Z Flip 7 increases the cover display to 4.1 inches, up from 3.4 inches. Rebecca Isaacs for Forbes
Most of the upgrades come to the Flex Window: Now Bar and Now Brief now are available without the need to open the clamshell-style device, and you can also get weekly briefs at a glance. The device also gets access to curated wallpapers and custom emojis. One such example is the clock's Font To Fit, which takes the clock and stretches it around your personalized wallpaper—so, essentially, no more cutting off the face of a loved one or a pet. Gemini Also Joins The Flex Window
While much of the device is in the hardware, the Flip 7's Flex Window software saw some AI upgrades. This year, Samsung moved to go all-in with Google Gemini frameworks on the Flip 7. Mainly, you can now use Gemini without opening your device. Ask it questions, find restaurants and more without the need to flip the device open. Additionally, you can use the cameras to add context to anything you ask Gemini. Other Hardware Upgrades Include The Hinge And The Main Display
When opened, the display now sports a 6.9-inch display and is slightly wider than the Samsung Galaxy Z Flip 6, at 68.6mm wide. Like the Fold 7, the Flip 7 gets the Armor Flex Hinge to disperse stressors as you unfold and fold the device over the long term.
The new display adds 0.2 inches to the overall size. It's now a 6.9-inch display. Rebecca Isaacs for Forbes
The cameras mostly stay the same: You can expect the 12MP ultrawide lens, the 50MP wide lens with 2x optical quality zoom and the 10MP main. The other large upgrade you can expect in the Flip 7 is the battery: The battery increases from 4,000 to 4,300mAh which, according to Samsung, promises up to 31 hours of video playback. A Plot Twist Comes To The Chipset
Still, it wouldn't be a Samsung event without a plot twist. The Samsung Galaxy Z Flip 6 sported a Qualcomm Snapdragon processor but, for this iteration, Samsung seemingly severed the partnership with Qualcomm in favor of Samsung's in-house Exynos 2400 chip. While the verdict is still out on whether this is a good move for the company, Samsung claims the 3nm processor works to bring another vital component to the Flip 7: Samsung DeX.
Samsung DeX software is a first for the device. It essentially turns the device into a mini PC, and you can use the display as a mouse if you connect it to a monitor or portable monitor. Further testing will show whether you can use the DeX software on the enhanced Flex Window.
The Samsung Galaxy Z Flip 7 starts at $1,099 and comes in three colors: Coral Red, Jet Black and Blue Shadow. It offers two storage options, 256GB and 512GB. You can preorder the device now, and shipping begins July 25. Samsung Galaxy Z Flip 7 FE
Rebecca Isaacs for Forbes A New Budget-Friendly Foldable
Samsung also debuted a new, more affordable version of the Samsung Galaxy Flip series. Many of the details are still scant on the latest budget-friendly addition to the Samsung Galaxy Flip family, but the new Samsung Galaxy Z Flip 7 FE looks very similar to the Samsung Galaxy Z Flip 6. The device features a white Armor Aluminum shell.
The new Samsung Galaxy Flip 7 FE joins the foldables family as a more affordable clamshell-style ... More foldable mobile device. Rebecca Isaacs for Forbes
Like the Flip 7, the Flip 7 FE features a 50MP camera for snapping shots as well as what looks like a 3.4-inch cover screen similar to the Flip 6. It also has an Exynos 2300 chipset that probably isn't as high-performance as the Exynos 2400 chipset in the regular Flip 7, but is still promising.
Currently, the Flip 7 only comes in one color: white. It also comes in two storage options: 128GB and 256GB. You can preorder it now, and shipping begins July 25. Samsung Galaxy Watch 8
Rebecca Isaacs for Forbes The Brand's Latest Wearable Adds New Health-Tracking Features
In addition to new mobile devices, Samsung announced its new smartwatch wearable lineup. The Samsung Galaxy Watch 8 and Watch 8 Classic uses a redesigned internal structure that results in a 11% thinner design and subsequently a lighter build. The Watch uses an Armor Aluminum 2 frame to protect against bumps and scrapes, too.
One of the interesting choices Samsung made is regarding the design itself. Previous iterations of the watch use a circular design with complications to match. The Samsung Watch 8 now sports a cushion design that still has the circular touchscreen in the middle. It's an odd choice, and I'm not fully certain I'm a fan. Further testing will tell. But this design may come with some practical choices—the watch now has an 8% larger battery on both the smaller and larger sizes. The display brightness also increases from 2,000 nits on the Watch 7 to 3,000 nits—a 50% brightness increase.
The Samsung Galaxy Watch 8 (left) is a little larger than its sibling, the Samsung Galaxy Watch 7 ... More (right). Rebecca Isaacs for Forbes
There are plenty of software upgrades to the new wearable: First, like the rest of Samsung Galaxy devices, the Now Bar comes to the smartwatch and shares at-a-glance information, timers and more. The One UI 8 operating system also includes the ability to add featured apps to the top of your apps compilation for easy access to Samsung Health, messages and more. Software Enhancements For Upgraded Health-Monitoring Features
Like the mobile devices, Samsung also expands its partnership with Google Gemini for wearables. The AI framework can help you compose messages, set timers and perform some multi-step tasks—all from the smartwatch.
Samsung also announced four new health-tracking features that are part of the Samsung UI 8 update and will be available in the Samsung Galaxy Watch 8. There's the Antioxidant Index, which measures the antioxidant levels on your skin. Vascular Load helps you maintain and optimize your heart health and can help users understand their lifestyle choices based on their health data. Running Coach aims to guide users by providing plenty of running insights, from intensity recommendations to AI-based personalized training programs. Bedtime Guidance works in tandem with your health data, your preferred bedtime and Sleep Coach by reading the past three days of sleep data and recommending an optimal time to go to sleep.
Two new Samsung Health features this year are the Vascular Load and the Antioxidant Index. Rebecca Isaacs for Forbes
The Samsung Galaxy Watch 8 comes in Silver and Graphite, and offers both a Bluetooth and LTE option. The Bluetooth version costs $350 for a 40mm band and $380 for the 44mm band, and the LTE costs $400 for the 40mm band and $430 for the 44mm band. The Samsung Galaxy Watch 8 Classic comes in White and Black; the Bluetooth option costs $500 and the LTE option costs $549. Both are available for preorder now, and shipping begins July 25. Samsung Galaxy Watch Ultra
While there wasn't a full announcement for the Samsung Galaxy Watch Ultra, Samsung did share the arrival of a new Titanium Blue color. The new color offers expanded storage—64GB— and it retails for $650. You can preorder it right now, and shipping begins July 25.
What New Samsung Phones Are Launching In 2025?
In 2025, Samsung has launched a slew of smartphones aimed for all types of fans of the brand. The company debuted its Samsung Galaxy S series, including the Samsung Galaxy S25 Ultra, the Samsung Galaxy S25 Plus and the Samsung Galaxy S25, at the Samsung Unpacked winter 2025 event.
Recently, the company announced its thinnest phone yet, the Samsung Galaxy S25 Edge.
At the company's Samsung Unpacked 2025 summer event, Samsung focused on its foldables and unveiled the latest in the Samsung Galaxy Z family. In particular, Samsung announced the Samsung Galaxy Z Fold 7, the Samsung Galaxy Z Flip 7 and the Samsung Galaxy Z Flip 7 FE.
When Can I Buy The Samsung Galaxy Z Fold 7 And Flip 7?
Preorders for the Samsung Galaxy Z Fold 7 and the Samsung Galaxy Z Flip 7 start today. The Samsung Galaxy Z Fold 7 starts at $2,000, and the Samsung Galaxy Z Flip 7 starts at $1,099. Shipping begins July 25, 2025.
What's The Difference Between The Samsung Galaxy Watch 8 And Watch 8 Classic?
The Samsung Galaxy Watch 8 and Samsung Galaxy Watch 8 Classic share the same software, including Samsung's UI 8 operating system, and all the fitness features. The Watch 8 features a sleeker design without the rotating crown for a more modern finish, while the Watch 8 Classic offers a rotating bezel and a slightly larger footprint on the wrist.
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CNET
2 hours ago
- CNET
AI Is Taking Over Your Search Engine. Here's a Look Under the Hood
For decades, the way we find information on the internet changed only in small ways. Doing a traditional Google search today doesn't feel all that different from when, in the 1990s, you would Ask Jeeves. Sure, a lot has changed under the hood, the results are likely far more relevant and the interface has some new features, but you're still typing in keywords and getting a list of websites that might hold the answer. That way of searching, it seems, is starting to go the way of AltaVista, may it rest in peace. In May, Google announced the rollout of its new AI Mode for search, which uses a generative AI model (based on the company's Gemini large language model) to give you conversational answers that feel a lot more like having a chat and less like combing through a set of links. Other companies, like Perplexity and OpenAI, have also deployed search tools based on gen AI. These tools, which merge the functionality of a chatbot and a traditional search engine, are quickly gaining steam. You can't even escape AI by doing just a regular Google search: AI Overviews have been popping up atop those results pages since last year, and about one in five searches are now showing this kind of summary, according to a Pew Research Center report. I'm surprised it's not even more than that. These newfangled search tools feel a lot like your typical chatbot, like ChatGPT, but they do things a little differently. Those differences share a lot of DNA with their search engine ancestors. Here's a look under the hood at how these new tools work, and how you can use them effectively. Everything Announced at Google I/O 2025 Everything Announced at Google I/O 2025 Click to unmute Video Player is loading. Play Video Pause Skip Backward Skip Forward Next playlist item Unmute Current Time 0:13 / Duration 15:40 Loaded : 6.33% 00:13 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 15:27 Share Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset Done Close Modal Dialog End of dialog window. Close Modal Dialog This is a modal window. This modal can be closed by pressing the Escape key or activating the close button. Close Modal Dialog This is a modal window. This modal can be closed by pressing the Escape key or activating the close button. Everything Announced at Google I/O 2025 Search engines vs. AI search: What's the difference? The underlying technology of a search engine is kinda like an old library card catalog. The engine uses bots to crawl the vast expanses of the internet to find, analyze and index the endless number of web pages. Then, when you do a search to ask who played Dr. Angela Hicks on ER, because you're trying to remember what else you've seen her in, it will return pages for things like the cast of ER or the biography of the actor, CCH Pounder. From there, you can click through those pages, whether they're on Wikipedia or IMDB or somewhere else, and learn that you know CCH Pounder from her Emmy-winning guest appearance on an episode of The X-Files. "When customers have a certain question, they can type that question into Google and then Google runs their ranking algorithms to find what content is the best for a particular query," Eugene Levin, president of the marketing and SEO tool company Semrush, told me. Generally, with a traditional search, you have to click through to other websites to get the answer you're looking for. When I was trying to figure out where I recognized CCH Pounder from, I clicked on at least half a dozen different sites to track it down. That included using Google's video search -- which combs an index of videos across different hosting platforms -- to find clips of her appearance on The X-Files. Google announced AI Mode at its I/O developer conference in May. Google/Screenshot by Joe Maldonado/CNET These multiple searches don't necessarily have to happen. If I just want to know the cast of ER, I can type in "cast of ER" and click on the Wikipedia page at the top. You'll usually find Wikipedia or another relevant, trustworthy site at or near the top of a search result page. That's because a main way today's search algorithms work is by tracking which sites and pages get most links from elsewhere on the web. That model, which "changed the game for search" when Google launched it in the 1990s, was more reliable than indexing systems that relied on things like just how many times a keyword appeared on a page, said Sauvik Das, associate professor at Carnegie Mellon University's Human-Computer Interaction Institute. "There's lots of cookie recipes on the web, but how do you know which ones to show first?" Das said. "Well, if a bunch of other websites are linking to this website for the keywords of 'cookie recipe,' that's pretty difficult to game." AI-powered search engines work a little differently, but operate on the same basic infrastructure. In my quest to see where I recognized CCH Pounder from, I asked Google's AI Mode, literally, "Where do I recognize the actress who plays Dr. Angie Hicks on ER from?" In a conversation that felt far more like chatting with a bot than doing searches, I narrowed it down. The first result gave me a list of shows and movies I hadn't seen, so I asked for a broader list, which featured her guest appearances on other shows. Then I could ask for more details about her X-Files appearance, and that narrowed it down. While the way I interacted with Google was different, the search mechanisms were basically the same. AI Mode just used its Gemini model to develop and process dozens of different web searches to gather the information needed, Robby Stein, vice president of product for Google Search, told me. "A user could've just queried each of those queries themselves." Basically, AI Mode did the same thing I did, just a lot faster. So many searches, so little time The approach here is called "query fan-out." The AI model takes your request and breaks it down into a series of questions, then conducts searches to answer those components of the request. It then takes the information it gathers from all those searches and websites and puts it together in an answer for you. In a heartbeat. Those searches are using the same index that a traditional search would. "They work on the same foundation," Levin said. "What changes is how they pull information from this foundation." This fan-out process allows the AI search to pull in relevant information from sites that might not have appeared on the first page of traditional search results, or to pull a paragraph of good information from a page that has a lot more irrelevant information. Instead of you going down a rabbit hole to find one tiny piece of the answer you want, the AI goes down a wide range of rabbit holes in a few seconds. "They will anticipate, if you're looking for this, what is the next thing you might be interested in?" Levin said. Read more: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts The number of searches the AI model will do depends on the tool you're using and on how complicated your question is. AI Mode that uses Google's Deep Search will spend more time and conduct more searches, Stein said. "Increasingly, if you ask a really hard question, it will use our most powerful models to reply," Stein said. The large language models that power these search engines also have their existing training data to pull from or use to guide their searches. While a lot of the information is coming from the up-to-date content it finds by searching the web, some may come from that training data, which could include reams of information ranging from websites like this one to whole libraries of books. That training data is so extensive that lawsuits over whether AI companies actually had the right to use that information are quickly multiplying. (Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.) AI search isn't just a chatbot Not relying on training data is one thing that sets an AI-powered search engine apart from a traditional chatbot, even though the underlying language model might be largely the same. While ChatGPT Search will scour the internet for relevant sites and answers, regular ChatGPT might rely on its own training data to answer your question. "The right answer might be in there," Das said. "It might also hallucinate a likely answer that isn't anywhere in the pre-training data." The AI search uses a concept called retrieval-augmented generation to incorporate what it finds on the internet into its answer. 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Remember that an LLM doesn't have a sense of what the right answer to a question is. "It's just predicting what is the next English word that would come after this previous stream of other English words or other language words," Das said. "It doesn't really have a concept of truthiness in that sense." Check your sources Traditional search engines are very hands-off. They will give you a list of websites that appear relevant to your search and let you decide whether you want to trust them. Because an AI search is consolidating and rewriting that information itself, it may not be obvious when it's using an untrustworthy source. "Those systems are not going to be entirely error-free, but I think the challenge is that over time you will lose an ability to catch them," Levin said. "They will be very convincing and you will not know how to really go and verify, or you will think you don't need to go and verify." But you can check every source. 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Business Insider
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