Raj Shamani, India's Top Podcaster is now The Brand Ambassador of ASUS ExpertBook
Raj Shamani, best known for his widely followed podcast 'Figuring Out With Raj Shamani' which has a massive following of 18 Million+ subscribers and a reach of over 8 Billion+ views across platforms embodies the values that ASUS ExpertBook stands for: trust, resilience, innovation, self-made success, relentless curiosity, and a desire to enable others.
Speaking on the occasion, Dinesh Sharma, Vice President, Commercial PC and Smartphone, ASUS India, Sri Lanka and Nepal said, 'We are proud to welcome Raj Shamani as the embodiment of our ASUS ExpertBook Series. This partnership stems from a natural alignment driven by ambition and a shared purpose: to help individuals turn potential into performance. Both Raj and our ExpertBook Series are focused on empowering ambition, enabling progress, and supporting the new generation of Indian professionals. Our ExpertBook Series delivers uncompromised performance, unmatched durability, enterprise-grade security, and unparalleled After Sales Service, embodying our common vision to enable a truly worry-free experience for every business and professional.'
Expressing views on the partnership with ASUS Commercial, Raj Shamani, Founder and Host of 'Figuring Out With Raj Shamani' said, 'This partnership is personal. I've always believed that ambition should never be limited by the tools you use, and ASUS ExpertBook is built for people who are building something bigger than themselves. Whether you're a young creator, a founder, or a future business leader, this device is your launchpad. I'm proud to represent ASUS as their brand ambassador as this brand shares my belief in dreams, ambition, hustle and making bold ideas real through technology that's worry-free.'
Why This Collaboration Matters
This association resulted from a shared vision for India's future; one where every ambitious individual has access to reliable, powerful technology and support that makes building businesses, scaling ideas, and working smarter not just possible, but worry-free.
Raj Shamani's work from hosting India's top thinkers to inspiring millions through stories of grit and growth reflects a deep understanding of what drives the 'Indian Dream' today. The partnership with ASUS ExpertBook extends this philosophy by giving Indian professionals and entrepreneurs the tools to act on that ambition.
The ASUS ExpertBook series of business PCs are available on Flipkart, combining excellent capabilities of the brand and the ecommerce platform.
Redefining Indian Ambition on a Global Stage
The ASUS ExpertBook series aims to be the trusted companion that supports the growing ambition of businesses and professionals in India. This series caters to everyone from a freelancer building their empire from a café, a student launching a startup, a seasoned business leader managing a hybrid team, or an enterprise, ensuring their journey is efficient, reliable and worry-free.
This collaboration also aims to take Indian thought leadership global. As Raj Shamani continues to expand his podcast across international borders, this partnership positions ASUS as a key enabler of India's voice in global innovation, entrepreneurship, and productivity.
Together, ASUS and Raj Shamani are rewriting the rules of ambition for modern India with the ExpertBook at the heart of every leap forward.
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They may also think of reimposing the digital tax on income from online digital advertisements from US companies. If they do so, it would be highly detrimental for US tech giants like Microsoft, Meta, Alphabet, Google, Amazon, etc." Experts said the most-awaited deal may face some major roadblocks, including mutual mistrust, an unpredictable negotiation environment, US demand for Access to the dairy and agriculture segment, strategic autonomy against geopolitical alignment, and a penalty on Russian crude oil imports. 1] Mutual mistrust: "India-US trade tensions have been shaped by over 90 WTO disputes since 1995 (WTO, 2024). The 2019 end of GSP benefits affected $5.6 billion in Indian exports (USTR, 2020). In 2024, the US reported a $27.4 billion trade deficit with India (US Census Bureau), fueling calls for better Access. India, however, sees these demands as imbalanced. A 2023 Brookings survey found only 41% of Indian policymakers viewed US trade policy as mutually beneficial. Still, trust has grown in defence, pharma, and tech. During COVID-19, both nations collaborated, and US FDI in India reached $8.3 billion in FY23 (DPIIT)," said Utsav Verma of Choice Broking. 2] Russian crude oil imports: "Even though Trump's tariffs have left Indo-Russian crude oil business untouched, the uncertainty around the implementation of penalties due to the import of Russian crude persists. Already, Indian refineries have started to reduce imports, which can increase the cost of crude and impact currency and inflation," said Vinod Nair, Head of Research at Geojit Investments. 3] Unpredictable negotiation environment: "US policy shifts—from Obama to Biden—have made trade negotiations volatile. Tariffs on steel (25%) and aluminium (10%), renewed in 2025, worsened uncertainty. Talks during 2023–25 were delayed thrice due to political cycles. Unlike the EU or ASEAN, India and the US lack a formal negotiation council. Utsav Verma said the Trade Policy Uncertainty Index rose 32% for India-US trade post-2022, compared to 18% for EU-US (EPU Project, 2024). 4] Access to dairy, agriculture segment: "Agriculture supports 58% of India's rural workforce (NABARD, 2023). Opening dairy markets could expose smallholders to subsidized US imports. The US seeks entry for poultry, corn, ethanol, and hormone-treated dairy, raising safety and religious concerns. India's average agri-tariffs stand at 39.5%, with bound rates at 113.1%, against the US's 5.4% (WTO, 2024). A NITI Aayog-CRISIL study shows a 10% US dairy entry could cut Indian prices by 17%. India exported $4.3 billion in agri-products to the US in FY24 but imported only $860 million (APEDA, 2024). Still, partnerships in agritech and sustainable farming—like joint ethanol blending and improved standards —suggest opportunities, said Verma. 5] Geopolitical divergence: Pointing towards the strategic autonomy against the geopolitical alignment, Utsav Verma of Choice Broking, said, "India's $10 billion defence ties with Russia challenge US alignment goals (SIPRI, 2024). India resists being cast solely as a counterweight to China and maintains sovereignty—as seen in its completion of the S-400 deal despite CAATSA threats. Defence trade with the US reached $20 billion in 2024 (US DoD), yet digital cooperation lags due to India's focus on data sovereignty. With elections looming (India in 2029, US in 2028), nationalism may complicate compromise. Nonetheless, shared interests in Indo-Pacific security, climate tech, and resilient supply chains provide buffers that keep strategic engagement intact." Disclaimer: The views and recommendations made above are those of individual analysts or broking companies, and not of Mint. We advise investors to check with certified experts before making any investment decisions.
