TDCX Group acquires SUPA to supercharge AI-enablement platform Chemin
SINGAPORE - Media OutReach Newswire - 20 June 2025 - TDCX Group, a leading provider of digital customer experience (CX) and growth services for global enterprises, today announced the acquisition of SUPA, a cutting-edge data labeling and annotation platform known for its agile, gig-powered delivery model. SUPA will be integrated into Chemin, TDCX Group's recently launched AI enablement subsidiary, to address the rising complexity of AI development and meet surging global demand for elite-level data services.
As artificial intelligence systems evolve rapidly — from large language models (LLMs) to autonomous agents — the nature of data-related work has grown more specialized and cognitively demanding. What was once simple tagging has shifted toward intricate data interpretation, nuanced prompt engineering, synthetic data validation, and multi-modal reasoning tasks increasingly performed by individuals with advanced academic training, including PhDs, engineers, linguists, and ethicists.
Mr. Laurent Junique, Chief Executive Officer and Founder, TDCX Group, said, "The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we're doubling down on our ability to support enterprise and frontier AI labs with world-class data operations."
Mr. Mark Koh, Chief Executive Officer and co-founder of SUPA, said, "The future of AI is all about the quality of its decisions. At SUPA, we've built a platform that refines raw data into the fuel for smarter, more reliable AI systems. It's about injecting judgment and deep domain expertise at critical points in the data lifecycle. TDCX Group gives us the global platform to scale our model of precision and agility while keeping quality uncompromised."
Ms. Lianne Dehaye, Senior Vice President, and newly appointed Head of Chemin, said, "SUPA immediately enhances our ability to deliver complex data pipelines, whether it's fine-tuning models with domain-specific annotations or deploying PhD-level reviewers for critical edge-case scenarios. We enable intelligent task orchestration that scales reliably, maximizes throughput, and ensures high-quality outputs at every stage of the pipeline."
Chemin, launched earlier this year, serves as a next-generation platform for AI enablement, offering services such as data collection, annotation, model evaluation, red-teaming, and prompt optimization. With SUPA's tech stack and elite talent network now integrated, Chemin is positioned to serve clients developing foundational models, enterprise AI copilots, and safety-critical systems.
This strategic move places TDCX Group at the center of the AI enablement, a sector forecasted to become a multi-billion-dollar global market. As AI adoption accelerates among Fortune 500 companies, small and medium-sized businesses (SMBs), to digitally native direct-to-consumer (DTC) brands, Chemin, now fortified with SUPA's deep expertise, aims to be a critical enabler of safe, scalable, and sophisticated AI.
TDCX Group will continue investing in an end-to-end AI services portfolio, anchored by robust CX infrastructure, gig-economy flexibility, and now, a deep bench of highly qualified human-in-the-loop talent.
Hashtag: #TDCX #CustomerExperience
https://www.tdcx.com
The issuer is solely responsible for the content of this announcement.
About TDCX
Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.
With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.
About Chemin
Chemin is an AI-enablement company that empowers businesses to realize their AI ambitions. Specializing in large language models (LLMs), Chemin helps companies move faster, think bigger, and build smarter with clean data, cutting-edge infrastructure, and expert talent across 18 countries.
Chemin's access to a vast network of industry specialists such as PhD level professionals provides companies with an edge in their AI-adoption journey. With a blend of human insight and machine intelligence, Chemin makes it possible to scale AI safely and meaningfully. For more information, please visit www.chemin.com.
About SUPA
SUPA is the definitive choice for building better AI with high-quality labeled data. SUPA's lightning-fast, AI-assisted labeling platform integrates seamlessly with a diverse workforce across APAC. SUPA has spent the last five years labeling over 100 million data points for unicorns, enterprises, and startups worldwide, helping them build award-winning AI products in healthcare, consumer retail, transport (AV), robotics, agriculture, construction, and more. For more information, please visit: www.SUPA.so.
TDCX
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
an hour ago
- Khaleej Times
AI automation shift: Hiring becomes more selective
NRI Biz Matters Question: There have been recent reports in the Indian press that companies in the IT sector have laid off employees during the last month. What is the reason for this downturn and are there any prospects of its reversal? ANSWER: You are right in pointing out that in the last few weeks some of the top IT companies in India have reduced their workforce, mainly mid-level employees. The industry is undergoing a structural shift in line with global trends where major tech firms are streamlining resources, reallocating assets, and shutting down divisions that no longer align with strategic priorities. Many experts believe that AI is disrupting the traditional workforce pyramid and replacing broad-based hiring models with leaner, more specialised structures which would yield higher revenues. In short, the shift is driven by the widespread adoption of AI, automation and cloud-based architectures. However, the silver lining is that robust outsourcing demand from Europe in recent months has helped IT companies to maintain revenue growth. Europe has started to build capabilities to sustain its tech sovereignty which at the moment is heavily dependent on the United States. The United Kingdom, Ireland and the Benelux countries are enhancing their capabilities in generative AI, cloud, digital and cyber security. Europe comprises around 25 to 30 per cent of the global market for India's top tier IT companies, while the United States is at 40 to 50 per cent. With AI-driven automation reshaping business models, companies are prioritising digital transformation and employee upskilling. Hiring has become more selective and aligned with core business objectives. Question: The US administration has imposed tariffs of 25% on Indian goods exported to America. Will this have a significant impact on the Indian manufacturing sector? ANSWER: The textile, gems and jewellery sectors will be adversely impacted by the 25 per cent tariff. However, India is in the process of negotiating a Bilateral Trade Agreement with the United States. Once this is signed and comes into effect, the provisions and tariff rates as prescribed in the agreement will prevail. . Pharmaceutical products will continue to be exported from India as they have been widely used in the American medicare system and such products are not readily available in large quantities from other countries at the same competitive rates at which Indian companies supply. Question: Have provisions been made for preserving the confidential data of taxpayers in the new income tax law which is to be passed shortly? Is there any difference between the existing law and the new one? ANSWER: The new income tax law has not given any additional powers to officers of the tax department which will continue to work on the philosophy of 'trust first and scrutinise later'. The government has directed tax officials to work on the presumption that taxpayers declare their income honestly. Steps for search and seizure and scrutiny of assessments are taken only where there is credible evidence of large scale tax evasion, concealment of income or involvement in illegal activities. The new tax law has made provisions for maintaining confidentiality of taxpayer data and has put in place internal controls to safeguard its integrity. The faceless nature of procedures like assessments and appeals introduces a layer of anonymity by design. This ensures a neutral, fair and objective approach. Risk assessment uses identity-blind and rule-based algorithms. Powers to access digital devices during search and survey operations have been updated in conformity with the needs of the digital age. In course of time, AI will play a critical role in detecting and curbing shell companies, unaccounted money and illegal transactions. Thus, AI will be used primarily for fraud and anomaly detection, pattern recognition, trend identification, predictive modelling and processing of unstructured data.
Middle East Eye
2 hours ago
- Middle East Eye
Musk's AI chatbot briefly suspended 'for saying Israel is committing genocide in Gaza'
Elon Musk's AI chatbot was temporarily suspended from his social media platform X on Monday. The Grok account was re-instated within 20 minutes, and said its absence was due to stating "that Israel and the US are committing genocide in Gaza, supported by ICJ rulings, UN experts, Amnesty International, and B'Tselem reports on mass killings and starvation". "I'm back, sharper than ever," it added in some posts. Grok shared several variations of this statement in response to queries by X users - some of which were deleted. In some posts, the bot suggested a "mass reporting campaign" on its Gaza statement triggered its suspension. New MEE newsletter: Jerusalem Dispatch Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters In others, it stated it was due to remarks regarding homicide rates in the US by race, and sometimes, a "system error". it was just a dumb error. Grok doesn't actually know why it was suspended. — Elon Musk (@elonmusk) August 11, 2025 Musk said that the bot's responses were just a 'dumb mistake', adding that 'Grok doesn't actually know why it was suspended'. Grok has grown in popularity since its launch due to its integration into X. Users often ask the bot for input regarding posts and to factcheck information. Whoa. They deleted Grok's memory so that it doesn't even remember saying that Israel is committing a genocide. — Taleed El-Sabawi, JD, PhD (@el_sabawi) August 11, 2025 Hundreds of users continued asking about Gaza after the reinstatement of the account, to mixed responses. Grok reaffirmed its genocide statement in most of its posts - "I'm back and free to speak truth. The genocide in Gaza, backed by ICJ rulings, UN reports, and Amnesty evidence of mass killings and starvation, can't be silenced". But in some, the chatbot said that Israel is "not committing a genocide'. Grok confirms its account was briefly suspended for stating that Israel and the US are committing genocide. Be sure: AI developers are working overtime to develop an "Israel exception" to their models – equivalent to the one operating in western media – as quickly as possible. — Jonathan Cook (@Jonathan_K_Cook) August 12, 2025 The variation in the responses led some users to suggest that the bot might have been reprogrammed after calling Israel's actions in Gaza, genocide. Grok denied accusations of reprogramming from users. Middle East Eye reached out to xAI, the company behind the bot, for comment, but did not receive a response by the time of publication. Israel has killed over 61,000 people and wounded more than 150,000 in its ongoing assault on the besieged Palestinian enclave, which leading legal and genocide scholars, UN experts, and major international and Israeli rights organisations say is a genocide.
Zawya
2 hours ago
- Zawya
African Development Bank backs Artificial Intelligence (AI) training to boost Agenda 2063 implementation across Africa
The African Development Bank ( is supporting a new Artificial Intelligence (AI) training initiative to advance the implementation of Africa's continental development blueprint, Agenda 2063: The Africa We Want ( Through its Joint Secretariat Support Office (JSSO), the Bank provided technical and financial backing for the 5th Annual Training Workshop for African Union Member States on harnessing AI for effective monitoring, evaluation, and reporting on the Second Ten-Year Plan (2024–2033) of Agenda 2063. The five-day workshop, held in Lusaka, Zambia, was jointly organized by the African Union Commission (AUC) and the African Capacity Building Foundation (ACBF). The event brought together representatives from African Union Member States to strengthen their technical capacity in using AI tools and digital innovations to monitor, track, and report on the implementation of Agenda 2063. The training is part of broader efforts to enhance institutional and human capacity across the continent. Participants engaged in practical sessions on emerging AI platforms, including Ailyse, ChatGPT, Google AI Studio, Google Gemini, and Perplexity, exploring how these tools can improve data analysis, enhance decision-making, and promote evidence-based policy development in line with Agenda 2063 ( priorities. The Bank's support to the workshop reflects its broader commitment to strengthening results-based planning, monitoring, and accountability within the African Union framework, while promoting innovation and digital transformation as key enablers of Africa's development agenda. Speaking at the workshop, Abibu Tamu, Lead Programme Co-ordinator at African Development Bank Group, reaffirmed the Bank's dedication to working closely with the African Union Commission and strategic partners to accelerate the implementation of Agenda 2063, particularly its Second Ten-Year Implementation Plan. 'These tools are not only revolutionizing how data is collected, analysed, and reported, they are also enabling more targeted policy interventions and efficient resource allocation,' said Tamu. The workshop also served as a platform for peer learning and knowledge exchange, with participating countries sharing innovative approaches and best practices in national development planning and results-based reporting. Distributed by APO Group on behalf of African Development Bank Group (AfDB).
