Major Poundland loyalty scheme change amid closure concerns
It has be predicted that 200 Poundland stores could end up closed as the owner of the discount chain looks for a new buyer.
Poundland is known for providing their customers with everyday essentials for low prices. From cleaning products to holiday must-haves, the discount chain is a go-to store for shoppers looking for a bargain.
However, with the threat of closure looming, Poundland has now made a major change to their loyalty scheme after listening to customer feedback. The chain will now be scrapping its exclusive lower prices for shoppers who are part of their membership scheme.
Shoppers used to be able to get access to cheaper prices on certain products thanks to Poundland Perks, but this major shake-up means this bonus - which is similar to Tesco Clubcard Prices and Sainsbury's Nectar Prices - will become a thing of the past.
However, the Mirror reports that shoppers will still be able to collect points on the money that they spend while in store. Loyalty scheme members get one point for every 1p they spend on selected items, and once they reach 5,000 points, they will receive a voucher worth £1.
A Poundland spokesperson has said: "We've listened to your feedback and from 21 May 2025, the app will now be changing to points and prizes.
"That means we'll be offering all customers our very best pricing on the shelf and online – without having to add Poundland Perks prices found in the app.
"Of course, you can continue to earn points as you shop at Poundland in store and online when you scan your Poundland Perks app at checkout – and you'll still be able to play our weekly Win it Wednesday competition to win points and prizes.
"Once you've accumulated 5,000 points you'll be able to convert those points to a £1 voucher to redeem In-store and online, by turning the toggle on before the 15th of every month."
This shake up to Poundland Perks comes after the owner of the discount chain, Pepco Group, announced that it has decided to sell the chain.
Earlier this week in a financial update, the Pepco Group told investors that the company "continues to actively explore separation options for Poundland business with an exit expected by end of FY25".
This means that Poundland expects to make and accept a deal by the end of the current financial year. Therefore by September, the parent company hopes the discount chain will be under new command.
While it has been reported that there are investment firms and private equity groups interested in buying the business, the Telegraph has also claimed that up to 200 Poundland stores could potentially face closure.
Currently, Poundland has over 820 across the UK and Ireland - where it is known as Dealz - and it chain employs more than 16,000 people.
Despite the massive size of this discount chain, it was revealed this week that the business' revenues have dropped by 6.5 per cent to €985million (£830million) for the six months to March, in comparison to the year before.
Over the period, the brand suffered "challenges across all categories" and had 18 net store closures. It is now predicted that Poundland is due to deliver earnings of between 0 and €20million (£16.9 million) compared with previous guidance of €50million and €70million.
By contrast, the wider Pepco Group saw total revenues grow by 4.3% to €3.34billion (£2.82billion) in the half-year.
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