Meme coins: serious talk about this cryptocurrency that's built on internet jokes

Tatler Asia

4 days ago

It's the crypto equivalent of an inside joke that catches on: meme coins might start as funny internet money, but if enough people buy into the gag, that joke can suddenly be worth real money—at least for a time.
Like Dogecoin, other meme coins are built on humour and satire and on community-driven hype: online armies of fans band together on social media to boost their beloved token. A meme coin's price is often driven largely by viral sentiment rather than any fundamental business value. As a result, meme coins tend to be highly volatile and short-lived in popularity. Most are worth very little, and many fizzle out as quickly as they appeared. Why are meme coins so popular?
It might seem absurd that a cryptocurrency with a dog's face or a frog meme can be worth billions, but meme coins tapped into a unique zeitgeist. First, they arrived at the intersection of meme culture and retail investing. Just as Reddit-fuelled meme stocks like GameStop took off, meme coins offered a similarly playful, community-driven way to speculate. Buying a meme coin isn't just an investment; it's participating in a joke—and being in on the joke feels good. In online forums, holders swap memes, one-liners and ironic slogans ('such profit, much wow') that make finance feel fun and accessible.
Social media has been the rocket fuel for memecoin popularity. Viral posts and trending hashtags can send a meme coin's price soaring overnight. For example, Elon Musk's tweets have famously moved Dogecoin's market—Musk once tweeted 'Dogecoin is the people's crypto' with a shiba inu meme, spurring a huge price spike within minutes.
Dogecoin is the people's crypto — Elon Musk (@elonmusk) February 4, 2021
Similarly, the Shiba Inu coin's rise in 2021 was fuelled by viral buzz as new retail investors piled in, inspired by stories of tiny investments turning into millions. That year, pandemic stimulus cheques and lockdown boredom helped spark a speculative frenzy in cryptocurrency, and meme coins—being cheap and easy to buy—were an alluring gamble for many first-time buyers.
Another ingredient is the good old-fashioned appeal of humour. Participating in a coin like Dogecoin or Pepe coin is intentionally silly. There's a rebellious thrill in turning something ostensibly worthless into something valuable—it feels like thumbing one's nose at the traditional financial system.
Meme coins also foster a strong sense of community and identity; holders often develop cult-like camaraderie. In the 2021 boom, Dogecoin fans coordinated to send the coin 'to the moon' and even sponsored Nascar and a space mission. This social virality creates a self-reinforcing cycle: more hype leads to more buyers, which pumps the price and creates even more hype. Of course, what hype giveth, hype taketh away—when sentiment shifts, these coins can crash spectacularly. But for a moment, meme cryptocurrency lets ordinary folks feel like insiders in a financial prank. Risks and the regulatory grey area
As entertaining as meme coins may be, they come with considerable risk—not just in financial terms, but also in their legal standing. Most meme cryptocurrencies lack utility or backing, which means their value depends entirely on sentiment. When the hype fades, so does the price. Their speculative nature makes them vulnerable to wild swings: it's not unusual for a meme coin to drop 50 per cent (or more) in a day based on a tweet or a trending joke.
They are also fertile ground for scams and pump-and-dump schemes. With minimal oversight, it's easy for developers to hype up a new token, attract buyers and then disappear—it's what's called a 'rug pull'. Some celebrity-endorsed crypto coins have ended in lawsuits or regulatory investigations after investors were left holding worthless tokens.
Regulators have taken notice, but the legal landscape remains murky. Some countries are moving towards tighter controls, while others still lack frameworks that address meme coin speculation. In the United States, watchdogs have signalled growing concern, especially with the sitting president linked to a controversial meme coin. However, globally, enforcement is patchy.
In short, while meme coins may operate in the open, many exist in a regulatory twilight zone—too unserious to be securities, yet too consequential to ignore. So, are meme coins a wise investment?
The short answer: probably not—unless you treat them like a lottery ticket rather than a portfolio strategy.
Yes, there have been spectacular windfalls. Some early buyers of Shiba Inu, Dogecoin or even Pepe coin walked away with millions. But for every success story, there are countless cautionary tales: people who bought the hype and lost everything.
Meme coins are fun, loud and full of swagger—but they aren't built for long-term value. Their prices are governed by whim, not fundamentals. For most investors, especially those who value stability, meme coins are better left as curiosities, and not the foundation of a serious investment plan.
If you're going to invest, do it with your eyes open, your budget tight and your sense of humour intact.
Credits
This article was created with the assistance of AI tools