
Amazon sale brings great discounts on best water purifiers: Up to 55% off on top brands
It doesn't matter if you wish to safeguard your family's health, ensure pure drinking water for your office, or are seeking hassle-free installation for a rental, there's a solution to fit every need.
There's a lot to choose from - from compact countertop models perfect for city flats to robust systems for large households, the sale makes premium purification accessible and affordable.
Pureit Eco Water Saver stands out among the best water purifiers for its practical, value-driven approach to clean water. Saving up to 60% more than standard RO systems, it's kinder to both your wallet and the planet. The 7-stage filtration, mineral enrichment, and UV sterilisation deliver water that's not just safe but also tastes better, ideal for busy families juggling borewell, tanker, or municipal supply. With smart alerts and a generous 10-litre tank, you'll always have fresh, mineral-rich water ready, making daily life simpler and healthier.
Pureit Eco Water Saver RO+UV+MF+Mineral | 7-Stage | 10L | Up to 60% Saving | Suitable for Borewell, Tanker & Municipal Supply | Table Top | Wall Mountable | Black
KENT Grand RO takes reliability and service to another level. This purifier blends advanced RO, UF, and UV LED tank technology for thorough purification: removing everything from heavy metals to bacteria, while its TDS control keeps essential minerals intact for healthier, tastier water. The generous 8-litre storage and fast 20LPH flow mean you'll never run short, even with a large family or guests. KENT's nationwide service network, free installation, and robust warranty make it a hassle-free choice for anyone juggling borewell, tanker, or municipal supply. With easy access to support and maintenance, it's a smart investment for homes seeking the best water purifiers.
KENT Grand RO Water Purifier | Advanced RO Tech for Sabse Shudh Paani | RO+UF+TDS Control + UV LED Tank | 8L | 20LPH Flow | Ideal for Borewell/Tanker/Municipal Water | Largest Service Network
Livpure Glo Star Copper Water Purifier stands among the best water purifiers for its thoughtful design and robust performance. The 8-stage process, blending RO, UV, UF, and copper enrichment, removes impurities while ensuring every glass is mineral-rich and safe. In-tank UV sterilisation keeps water pure even during power cuts, so your family's health is never compromised. The mineraliser cartridge adds essential nutrients, supporting well-being and taste.
Livpure Glo Star Copper Water Purifier | Free Standard Installation | 8 Stage Advanced Purification | RO+UV+UF Copper | Mineraliser | In Tank UV Sterilisation | 7L Storage Capacity | Black
Among the best water purifiers, Aquaguard Delight NXT Aquasaver leads with its 9-stage RO+UV+UF+MC technology that tackles everything from bacteria and viruses to heavy metals and microplastics, while the Aquasaver feature saves up to 60% water compared to regular RO systems. Mineral Charge ensures every glass is enriched with calcium and magnesium, making water not just safe but also taste better. With smart LED indicators, long cartridge life, and a service network spanning over 17,000 pin codes, this purifier is built for real-world convenience.
Aquaguard Delight NXT Aquasaver 9-Stage Water Purifier | Upto 60% Water Savings | RO+UV+UF+MC Tech | Suitable for Borewell, Tanker & Municipal Water | India's #1 Water Purifier
The Urban Company Native M2 Water Purifier redefines convenience and peace of mind among the best water purifiers. Its 10-stage RO+UV+copper+alkaline system delivers mineral-enriched, pure water, while in-tank UV ensures continuous safety. The standout feature is its two-year service-free operation, thanks to smart rinse technology, you save thousands on maintenance and enjoy uninterrupted drinking water. With an 8-litre food-grade tank and smart IoT features, you can track water quality and filter life in real time via the Urban Company app.
Urban Company Native M2 Water Purifier | Needs No Service for 2 Years | RO+UV+Copper+Alkaline |10-Stage Purifier | 4-in-1 Health Booster | Smart IoT Features | 8L Capacity | 2 Year Warranty
With up to 60% water savings, Aquaguard Ritz Stainless Steel Tank model is designed for both efficiency and sustainability, addressing the practical concerns of modern households. The 9-stage RO+UV purification, combined with patented Active Copper+Zinc booster and Mineral Guard technology, ensures water is not only free from contaminants like lead, mercury, bacteria, and viruses, but also retains essential minerals and adds health-boosting copper and zinc. The high-grade 304 stainless steel tank is tough, corrosion-free, and keeps water fresh for longer.
Aquaguard Ritz Stainless Steel Tank, 9-Stage RO+UV+Active Copper Tech Purifier | Up to 60% Water Savings | Suitable for Tanker, Borewell & Municipal Water
The Native by UC Urban Company M1 Water Purifier stands out among the best water purifiers for its hassle-free ownership and advanced technology. With a 10-stage RO+UV+copper+alkaline system, it delivers mineral-enriched, pure water suitable for all sources - tanker, borewell, or municipal supply. The highlight is two full years of service-free operation, thanks to smart rinse technology that slashes maintenance costs and keeps your water safe and fresh. An 8-litre food-grade tank ensures you always have enough, while in-tank UV provides continuous protection against germs.
Native by UC Urban Company M1 Water Purifier | Needs No Service For 2 Years | RO+UV+Copper+Alkaline | 10-Stage Purifier | 4-in-1 Health Booster | 8L Capacity | 2 Year Warranty (Filters Included)
Pureit Revito Prime stands firm among the best water purifiers for its blend of efficiency, safety, and smart features. With up to 70% water savings, the highest in its class, it's an eco-friendly choice for any family. The 7-stage RO+MF+UV in-tank system removes heavy metals, bacteria, and viruses, while mineral enrichment ensures every glass is both safe and healthful. An 8-litre food-grade tank and fast purification deliver uninterrupted access to clean water for larger households.
Pureit Revito Prime RO+MF+Mineral+UV in-Tank | 7 stage | 8L Capacity | Upto 70% Water Saving | Suitable for Borewell, Tanker & Municipal Water | DURAViva | Black
Pureit Wave Prime Mineral RO+MF brings together efficiency, safety, and smart features for families seeking the best water purifiers. Its 6-stage purification, including a mineral enhancer, delivers water that's not just pure but also enriched with essential minerals - no bypass, just healthier hydration. With up to 45% water savings, it's a practical, eco-conscious choice for any home. The 7-litre tank ensures you never run out, and smartsense indicators keep you informed before filter expiry, guaranteeing uninterrupted safety.
Pureit Wave Prime Mineral RO+MF | 6 stage Purification | 7 Litres Capacity | Up to 45% Water Saving | Suitable for Borewell, Tanker & Muncipal Water | Wall Mountable | Black
Aquaguard Blaze Insta Hot & Ambient 8-Stage RO redefines convenience for modern households, making it one of the best water purifiers for those seeking both safety and versatility. With its 8-stage RO+UV+Active Copper technology, it delivers pure, mineral-enriched water from any source: borewell, tanker, or municipal supply. The dual stainless steel tanks offer a unique advantage: instant hot and ambient water at the touch of a button, perfect for busy families or offices.
Aquaguard Blaze Insta Hot & Ambient 8-Stage RO, Dual Stainless Steel Tank Water Purifier | RO+UV+Active Copper Tech | Upto 60% Water Savings | Suitable for all Water Sources
Start by testing your water source for TDS and contaminants. Choose a purifier based on results - RO for heavy metals, UV for bacteria, UF for municipal supply. Consider daily usage, tank capacity, and ease of maintenance for a fit that lasts.
Trusted brands like Aquaguard, Pureit, Kent, and Livpure offer proven reliability, strong service networks, and certified safety. This means fewer worries about spare parts, repairs, and water quality over time.
Smart features offer convenience - real-time alerts for filter changes, remote monitoring, and automated service requests. These matter if you want hassle-free maintenance and peace of mind, especially in busy households.
Beyond the initial price, factor in annual maintenance, filter replacements, and possible booster pumps. Opt for models with long filter life or service plans to keep ongoing costs predictable and manageable.
Similar articles for you
RO vs UV water purifiers: Detailed comparison of features and performance with our top 10 picks
Monsoon Dhamaka Offers! Up to 59% off on water purifiers from Aquaguard, Kent, Pureit and more
Kent water purifiers have multiple reliable options: We recommend these 7 models for you
Best budget friendly RO water purifiers: Top 10 picks to keep your water pure without breaking the bank
Removes impurities like bacteria, viruses, heavy metals, and chemicals from water, making it safe and healthy for drinking.
RO purifiers push water through a semi-permeable membrane, trapping contaminants and allowing only pure water to pass through.
Mineral boosters restore essential calcium and magnesium for better taste and health, lost during purification.
Replace filters every 6–12 months, depending on usage and water quality, for consistent purification performance.
Most advanced purifiers treat borewell, tanker, and municipal water, but always check TDS and compatibility first.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Hindustan Times
an hour ago
- Hindustan Times
Jacklyn Bezos cause of death: How did Jeff Bezos' mother die? All on Lewy Body Dementia battle
Jacklyn 'Jackie' Bezos, the mother of Amazon founder Jeff Bezos, has died at her home in Miami at the age of 78. Her death was announced Thursday by the Bezos Scholars Program, which described her passing as 'a quiet final chapter to a life that embodied grit, determination, kindness, and service to others'. Jeff Bezos's mother, Jacklyn, has died at 78(Bezos Family Foundation) 'As a young, single mom, Jackie was relentless – taking night school classes following high school and working in a bank by day. Her shift overlapped with a young Cuban immigrant who worked the night shift named Miguel (Mike) Bezos. The two fell in love and were married on April 5th, 1968, in what would be the beginning of a deep lifelong partnership across every aspect of their lives,' the tribute read. Jacklyn Bezos cause of death While the official press release did not reveal an exact cause of death, it mentioned Jacklyn's Lewy Body Dementia diagnosis in 2020. She was cared for by her husband, Miguel 'Mike' Bezos, throughout her illness. The family expressed gratitude to the healthcare professionals who supported her over the past several years. 'In 2020, Jackie was diagnosed with Lewy Body Dementia, a progressive neurological disorder that she battled with the same dignity and courage that shaped every aspect of her life. Mike, her husband and partner for more than a half century remained by her side at every step of this journey,' the statement further added. Jeff Bezos' wife Lauren Sanchez, meanwhile, shared a photo of Jackie on Instagram accompanied by a broken heart emoji. Born Jacklyn Gise, she married Jeff's biological father, Ted Jorgensen, as a teenager and gave birth to Jeff at 17. The marriage ended when Jeff was 17 months old, and she later wed Cuban refugee Mike Bezos, who adopted Jeff. The couple also had a son, Mark. In 1995, Jackie and Mike took a leap of faith, investing nearly $250,000 in Jeff's fledgling online bookstore. At the time, the internet was still viewed with skepticism, making the investment a considerable gamble. Amazon is now valued at more than $2 trillion, and Jeff Bezos is among the world's wealthiest individuals.


Time of India
2 hours ago
- Time of India
Buffett's Berkshire Hathaway buys 5 million UnitedHealth shares, reveals new stake in insurer
Warren Buffet calmed some nerves in the United Health Group boardroom after the billionaire's Berkshire Hathaway bought 5 million shares of the struggling health giant, sending its stock soaring–by seven percent in after-hours trading, a regulatory filing on Thursday showed. Buffett previously owned 1.18 million shares between 2006 and 2009, but sold all of them in 2010 during a broader exit from health insurers. UnitedHealth faces big problems UnitedHealth is facing soaring medical costs, federal investigations, the death of a top executive, and a cyberattack last year. The company recently issued a far lower profit forecast due to expected billions in additional costs in coming quarters. UnitedHealth shares have dropped 46% so far in 2025, as reported by Reuters. Berkshire bought the 5 million shares worth about $1.6 billion at the end of June, making it the 18th biggest investment in its portfolio, behind Amazon and Constellation Brands. Berkshire's total equity portfolio is around $300 billion, so Buffett's investment managers, Todd Combs and Ted Weschler, may have been responsible for this purchase rather than Buffett himself, as reported by CNBC. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Remember Him? Sit Down Before You See What He Looks Like Now 33 Bridges Undo Buffett had previously used his investment managers for big moves, like the Amazon investment in 2019. Before Berkshire's filing, UnitedHealth stock was down nearly 50% in 2025. The company has become a symbol of public anger in the U.S. over rising healthcare costs. UnitedHealth is currently under a Justice Department investigation for Medicare billing practices, as per the reports. ALSO READ: Intel stock jumps 7% as Trump administration weighs taking stake in company Live Events In May, UnitedHealth pulled its annual earnings outlook, and CEO Andrew Witty stepped down. Last month, the company issued a new 2025 outlook that was much lower than Wall Street estimates, hitting the stock further. Buffett, turning 95 this month, has criticized the U.S. healthcare system, calling it a 'tapeworm' on the economy because of high costs. Berkshire makes other investments In 2018, Buffett, Jeff Bezos, and Jamie Dimon launched a joint venture to improve healthcare for employees and potentially all Americans, but it was eventually shut down. Berkshire also made other investments last quarter, buying small stakes in steel company Nucor, outdoor ad company Lamar Advertising, and security firm Allegion. Berkshire returned to homebuilders Lennar and DR Horton last quarter, as stated by CNBC. After the filings, Nucor shares rose nearly 8%, while Lennar and DR Horton went up about 3% each. Buffett will step down as Berkshire CEO at the end of the year, handing over to Greg Abel, but will remain chairman of the board. It is unclear who will manage Berkshire's huge equity portfolio, though Buffett hinted Abel may make all capital allocation decisions, as per the reports. FAQs Q1. Why did Berkshire Hathaway buy UnitedHealth shares? Berkshire Hathaway bought 5 million UnitedHealth shares, likely as a bargain investment despite the insurer's current problems. Q2. How is UnitedHealth performing in 2025? UnitedHealth shares have dropped nearly 50% in 2025 due to rising costs, investigations, and lower profit forecasts.


Time of India
4 hours ago
- Time of India
Will you have fries with that?
Will you have fries with that? This classic line is one of the most memorable examples of cross-selling, reportedly contributing up to 40% of revenues for the global fast-food giant McDonald's. A powerful sales lever, cross-selling has become table stakes across industries such as banking and finance, insurance, retail, travel, automotive, hospitality and subscription businesses. With the emergence of digital media, marketers adapted upsell and cross-sell strategies for mass campaigns via digital channels. In the Internet age, digital cross-sell strategies took shape. E-commerce players such as Amazon introduced nudges like 'Customers who bought this also bought…', while OTAs (online travel agents) sold everything from hotels and rental cars to insurance based on a customer's travel plans. These strategies leveraged psychological insights and adapted website or app design to help consumers navigate the digital world. The evolution of cross-selling accelerated as marketers harnessed data analytics to better understand complex consumer journeys and build campaigns that struck at the moment of consumer truth. A famous example is retailer Target, which used data analytics to identify which trimester pregnant female customers were in, allowing the brand to target them with relevant product offers. This level of granular understanding of consumer journeys through data opened up a brave new world of cross-selling strategies that continues to evolve. The expanding suite of marketing technology ( martech ) solutions today can not only execute highly sophisticated cross-sell strategies but also scale them effectively. Anand Bhatia , chief data and analytics officer, HDB Financial Services, observed, 'Martech makes it possible to manage cross-sell and upsell at scale, in real time, and importantly unearth aspects you were blind to earlier. For example, the impact of the make of the phone as a loose surrogate for income, and using it as a targeting variable. So, it gives the marketer the ability to manage more. And decision-making needs data. With the right tool, the data is real time and so is the response. The customer too feels the impact of faster access to deals and services from the brand. It makes the brand look (and behave) responsive! It also helps that these tools help visualise data/output far better, and that is a big positive.' The biggest unlock that modern cross-selling strategies have brought, this author believes, is in the BFSI sector, where complexity is enormous and consumer behaviour and journeys vary widely. Historically, the guidance of a financial expert (agent, broker, relationship manager etc.) was required to move a consumer towards any kind of decision. These decisions carried high stakes, potentially affecting a customer for the rest of their life, so they were made with great care. Add to this the considerable regulatory scrutiny applied to any form of financial advice or influence. Sumit Aggarwal , SVP – group customer data and cross-sell, Motilal Oswal , explained, 'In the investment world, timing and relevance are everything. The same principles that guide a well-timed equity trade also define effective upselling and cross-selling. Offer a product too soon, and the customer isn't ready. Too late, and the opportunity has passed.' He added, 'Earlier, our industry relied on relationship managers to read these cues through conversations, portfolio reviews and market updates. It worked, but it was personal, not scalable.' Today, customer interactions have shifted from the broker or financial adviser to mobile apps and websites. But in many cases trust and authority still rest largely with the adviser. Aggarwal elaborated, 'Customers expect the right product recommendation, in the right channel, at the right moment, whether it's a PMS (portfolio management services) pitch after a strong equities run, or a bond ladder suggestion when volatility rises.' In the early days of martech adoption, brands began delivering relevant offers and transactional messages in real time across multiple channels including apps, email and push notifications. Data dashboards democratised insights and equipped customer-facing staff such as advisers with context-rich information before every customer interaction. In an omnichannel environment, the biggest breakthrough was synchronising online and offline conversations so customers experienced a seamless journey. The next generational shift saw brands move away from obvious product pushes towards hyper-personalised, timely recommendations informed by a customer's portfolio, behaviour and life stage. This is considered the holy grail of marketing because it is invisible to the customer, creating the impression that the brand genuinely cares. Bhatia remarked, 'Martech tools offering automation of the process of cross-sell have been the biggest unlock, from delivery of the communication, message or nudge, to instantly identifying "whom" to target. This has meant a whole new way of working emerged, try fast, try small, get a quick sense of what is working, and scale up if it works. This speed is a great power to have. It is a combination of technology, process and people. People play a key role, as the machine is an enabler, you need someone willing to run rapid campaigns and fail so that the successes are big!' With campaign automation tools making message delivery easier than ever, the onus has shifted back to data, activating campaigns based on complex consumer insights. Marketers now use multiple data modelling techniques, including propensity models that estimate the likelihood of a customer purchasing a product, and LTV (lifetime value) segmentation to focus on high-value customers. The complex logic driving these campaigns is only increasing as marketers strive to avoid predictable, one-dimensional approaches. Aggarwal stated, 'We combine propensity models, RFM (recency, frequency, monetary) scoring, LTV (lifetime value) segmentation and behavioural triggers to find the perfect engagement moment. Idle cash in a portfolio might trigger an FD or liquid fund message, a maturing SIP could prompt a PMS discussion. This isn't just good for business, it delivers a better, more relevant customer experience, increasing trust and long-term value.' Anand explained, 'Brands will use all these data models in campaigns. Each approach has merits, and possibly demerits. What is important is understanding how these work. It's very interesting you speak of RFM in a world dominated by complex logic. RFM is a great tool, especially in retail, e-commerce or payments businesses, to segment customers. In martech, retail, e-com or payments environments, it's one of the go-to tools, quick, effective, and totally in sync with buying behaviour.' The increasing complexity in data modelling can sometimes throw marketers off. Segmenting customers as first-time buyers, repeat buyers or high-value buyers, or grouping them solely by interests, risks creating one-dimensional profiles that may limit broader upsell and cross-sell opportunities. Marketers therefore need to look at data not only from marketing campaigns and consumer outreach programmes but across departments and channels to gain a more holistic view of the customer journey. Aggarwal noted, 'Today, key challenges that remain in cross-selling and up-selling are data unification, quality gaps and channel orchestration. But centralising intelligence in the CDP (customer data platform), standardising taxonomy and creating always-on journeys have been breakthroughs.' As Aggarwal highlighted, for many brands, cross-selling opportunities represent not just a way to drive more sales but also a route to improving customer experience, building loyalty and creating long-term brand value. Until recently, data analytics remained firmly in the grasp of marketing, product, digital and analytics teams. But with the emergence of intelligent AI models, even this aspect of up-selling and cross-selling may increasingly be handled by machines. 'The next leap will come from AI, which is already helping us predict exits, spot portfolio gaps and generate personalised, compliance-ready narratives. This will move us from reactive selling to proactive, predictive engagement, ensuring every customer interaction adds value and strengthens the relationship,' concluded Aggarwal.