Audemars Piguet marks milestone 150th anniversary with touring show
Swiss haute horlogerie manufacture Audemars Piguet is commemorating its 150th anniversary with a series of events and new releases.
The celebrations kick off at the maison's headquarters in Le Brassus, Switzerland, alongside the revealing of this year's new releases.
Among other events include 'The House of Wonders' exhibition that is touring the world – including Shanghai and London – and a dedicated track created in collaboration with artistes Mark Ronson and RAYE.
Immersive pop-up exhibition in Shanghai
Audemars Piguet brought a slice of its home in the Vallée de Joux to Shanghai with a pop-up exhibition, 'The House of Wonders'.
Designed as a gateway to Le Brassus, the brand's birthplace, the immersive experience takes watch enthusiasts and newcomers alike on a journey into the heart of the brand's universe.
Retracing the company's history from its founding in 1875 to the present day, the exhibition highlights the craftsmanship, heritage and people who have shaped Audemars Piguet and the wider watchmaking industry for 150 years.
The side entrance of The House of Wonders exhibition in Shanghai.
To commemorate this milestone anniversary, the brand also hosted an exclusive preview event for clients, media members, and friends of the brand at the Shanghai Exhibition Centre.
DJ, record producer and songwriter Ronson took to the stage to deliver an electrifying performance, with noteworthy appearances by musicians Davia Tao, Willer Pan, Jane Zhang, Lexie Liu and actors Chen Jin and Xingxu Chen as well as South Korean singer CL, Thai actor Tawan and French model Iris Mittenaere.
Shanghai, a key gateway to the Asian market, serves as a strategic hub for Audemars Piguet's continued presence in the region.
An evening of celebration in London
Audemars Piguet continues to expand its dynamic music programme while crafting experiences that go beyond watchmaking, by partnering with talents who share common values.
AP celebrated in unique style by creating a dedicated track in collaboration with Ronson, a long-term Friend of the Brand, and new AP family member RAYE.
Lexie Liu performing at the AP party in Shanghai.
The launch of the new track was held at 180 Studios, London's iconic cultural centre during an exclusive evening which gathered artistes, clients and friends of the brand for a celebration full of passion and emotion.
The entrance was transformed to replicate the manufacture's home in Le Brassus, creating an enchanting journey through the region's natural landscape.
With Benji B's musical curation setting the mood, the interactive décor revealed historical archives, lively portraits of the AP family, as well as its watchmakers' safe-guarded secrets.
The evening continued with an informal dinner in a vibrant yet intimate atmosphere inspired by the distinctive vibe of recording studios, capturing the essence of the 'APxMusic' programme.
The evening also featured the reveal of the dedicated song Suzanne, performed by British singer RAYE, setting the stage for an unforgettable night on the dance floor with a DJ set by Ronson.
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