95% of BankDhofar customers were served in less than 10 minutes
MUSCAT: BankDhofar, the second largest bank in the Sultanate of Oman in terms of the number of branches, announced that it has achieved serving 95% of its customers in its various branches spread across the Sultanate of Oman within less than 10 minutes, which reflects BankDhofar's continuous efforts to satisfy customers and respect their valuable time.
BankDhofar's readiness to provide its banking services to its customers from all segments of society by reducing waiting hours in branches to no more than 10 minutes from entering the branch until the service begins indicates BankDhofar's commitment to achieving excellence in providing banking services through its 131 branches spread across the Sultanate of Oman, which keeps the bank close to its customers, provides easy access to a comprehensive range of financial services and responds to various inquiries and comments.
This initiative does not only highlight the bank's focus on efficiency but also its understanding of the fast-paced nature of modern life, where time is of the essence. By minimizing wait times and streamlining processes, BankDhofar aims to provide a seamless banking experience that leaves customers feeling valued and appreciated.
The bank has developed a wide-ranging suite of products tailored to meet the diverse needs of its customer base. Whether catering to youth, ladies, priority banking customers, or small and medium-sized enterprises (SMEs), BankDhofar's relationship banking model is designed to enhance the financial well-being of its customers. Each product and service offering are carefully crafted to address the unique requirements of different customer segments, ensuring personalized solutions that contribute to their financial success.
Through this step, the bank ensures that every customer interaction is marked by speed, efficiency, and a personalized approach, reinforcing BankDhofar's position as a leading provider of exceptional financial services in Oman. By fostering loyalty and a sense of belonging, BankDhofar continues to build lasting relationships that go beyond financial transactions, supporting the growth and prosperity of the communities it serves.
As a technology-driven institution, BankDhofar continues to lead in leveraging advanced technology to enhance customer experience, safety, and convenience. A prime example of this is the recent launch of "Dhofar Pay' and ' Samsung pay' , 'Apple Pay 'an innovative services that allows customers to make payments by simply swiping their smartphones at POS terminals, further simplifying the banking experience.
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He referenced a 2020 study by Cohen, Rubinchik & Shami, which 'showed that such initiatives may backfire, pushing actors in the shadow economy — particularly well-organised criminal networks — to go to more extreme lengths to launder money into the formal economy, with potentially more dangerous outcomes.' Instead of phasing out cash to crack down on crime, Srouji suggests it's more effective to focus on strengthening the UAE's existing anti-money laundering and financial crime regulations. The country has already made progress in that area, he said, and allowing cash and digital payments to exist side by side — with strong oversight — is likely a more balanced and secure approach. When it comes to financial inclusion, Srouji's stance is clear. 'If not enshrined in a comprehensive financial inclusion strategy, it can be argued that going cashless is a catalyst for financial exclusion,' he wrote. 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