Himalaya BabyCare Launches ‘Maa Ka Bharosa' Campaign
The digital-first campaign features six emotionally resonant video commercials (DVCs), each focusing on a signature Himalaya BabyCare product—Gentle Baby Lotion, Gentle Baby Shampoo, Gentle Baby Wash, Gentle Baby Soap, Crème Cleansing Bar, and Baby Crème. These short films capture intimate, real-life moments between mothers and babies—from gentle massages to playful bath times—reflecting how Himalaya BabyCare is more than a product line; it's a trusted parenting companion.
'At Himalaya, every baby care product is a thoughtful fusion of natural origin ingredients, modern science, and Ayurvedic wisdom,' said Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. 'This campaign is a tribute to the enduring bond between mothers and their babies—and the trust they've shown in us over the years.'
Formulated with up to 99% natural ingredients like Olive Oil, Almond Oil, Aloe Vera, and Licorice, Himalaya's baby products are clinically tested, pH 5.5 balanced, and safe for daily use from birth. Rooted in Kaumarabhritya, the Ayurvedic science of infant care, Himalaya BabyCare is endorsed by pediatricians and cherished by generations of mothers.
Through 'Maa Ka Bharosa,' Himalaya reiterates its core belief: peace of mind comes from gentle, proven care. The campaign celebrates the brand's role in nurturing millions of everyday parenting journeys—with products that support bonding, trust, and holistic well-being.
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