Royal Unibrew expands Supermalt into alcohol
The malted drink brand has launched a 7.7% ABV Supermalt Stout for the UK market.
The drink is manufactured in Denmark and imported to the UK by its subsidiary Supermalt UK, the brand told Just Drinks.
While the original Supermalt drink is sold internationally, the stout drink in the UK is the first alcoholic beverage to be come from the brand.
In a statement, Supermalt UK said: "The stout category is experiencing exceptional growth and diversification, creating an opportune moment for the launch of Supermalt Stout."
The new beverage, which is being rolled out in Morrisons and Tesco stores across the UK, is available in a four-pack of 330ml glass bottles, priced at £8 ($10.7).
The product will also be available through wholesalers such as Booker, Dhamecha, and Wanis for the convenience and independent channels.
According to its website, Supermalt has more than 70% share in the UK's malt drink market. The original non-alcoholic drink is made from water, barley malt, glucose syrup, maize, and hops.
In 2024, Royal Unibrew's Supermalt UK subsidiary generated £9.7m in sales and distribution. The company's total revenue was up 16% in the year to Dkr15m ($2.33m)
Lindsay Brown, marketing manager at Supermalt UK, said: 'Bringing people together has always been at the heart of Supermalt - from big family parties to joyful extended gatherings. Now, with the introduction of Supermalt Stout, that unifying spirit is stronger than ever.
Insights from GlobalData, the parent company of Just Drinks have forecasted a 14.2% CAGR for the UK stout market from 2020 to 2029.
"Royal Unibrew expands Supermalt into alcohol" was originally created and published by Just Drinks, a GlobalData owned brand.
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