Holiday park voted worst in UK as Center Parcs, Haven and Butlins all rank lower than winner
The survey gathered insights from 1,700 Which? members who rated their stays at various UK holiday parks and resorts. Participants evaluated aspects such as park cleanliness, accommodation quality, the range of free activities available, and the overall value for money of their trip.
Leading the pack with the highest "customer score" was Potters Resorts, known for its all-inclusive holidays at two locations in Essex and Norfolk. Although predominantly an adults-only destination, Potters welcomes children during the summer holidays in Norfolk.
It achieved a stellar 87% customer score, earning five stars for both facility and accommodation quality, and a perfect score for the diversity of complimentary activities. Despite being the priciest option in the Which? survey, Potters' cost includes all meals and beverages, a variety of activities from pickleball to archery, and 'West End' standard evening entertainment, which earned the resort a four-star rating for value for money.
Forest Holidays secured the second spot, with an overall customer score of 80%. The brand boasts eight parks in England, three in Scotland, and two in Wales, offering rural locations and unique accommodation such as log cabins and treehouses.
Customers praised the quality of the accommodation and cleanliness, although they only awarded three-stars for value for money.
Another top performer was Bluestone Wales, nestled in the scenic Pembrokeshire. Bluestone provides luxury lodges and cottages, also earning high marks for the quality of accommodation on offer — go here to read what one visitor who drove 2.5 hours to stay there thought.
While they scored well for the variety of children's activities available and the entertainment, they also received a three-star rating for value for money, resulting in an overall score of 77%.
Pontins found themselves at the bottom of the chart once again, having also come last in 2024. The brand currently has just one holiday park open to guests, the adults-only Sand Bay Holiday Village in Weston-Super-Mare. Their other two parks in Burnham on Sea, Somerset and Pakefield, Suffolk are temporarily closed to accommodate construction workers. It closed its site in Prestatyn in 2023.
With 56% for customer satisfaction, Pontins earned just two-stars in most areas and, despite being the cheapest option, customers still felt they received poor value for money.
In a scathing Tripadvisor review, one customer didn't hold back about their Pakefield park experience, stating: "Worst place I have ever visited, chalet was old unkempt and dirty, holes in sheets, beds pushed together with terrible mattress and pillows, to shower you had to keep pushing a button in, it leaked all over the floor."
Another visitor expressed dissatisfaction, noting: "Rooms are shabby and quite dirty. Dirt on the baseboards, cobwebs in the corners and behind doors, our shower curtain had pink mold growing along the bottom seam, clearly not laundered between guests."
Not all feedback was negative, as some holidaymakers enjoyed their stay, with one reviewer commenting: "We went beginning of October had a brilliant week! Food was great, swimming pool was really good and for the price you really can't get any better!"
Entertainment at Pontins also received commendations, with a guest remarking: "The Bluecoats show Vegas was amazing! They are all so talented and are always doing some activity or joining in on the dance floor and having a laugh or chatting with people."
Largo Leisure Parks, which operates six parks in Scotland, found itself at the lower end of the satisfaction scale with a score of 64%. It should be noted, however, that this rating was based on a relatively small sample size of just 30 respondents who had visited their parks.
A spokesperson for Largo Leisure commented: "Whilst this is of course disappointing, this relates to only 30 people who were surveyed about Largo Leisure over 12 months ago. On both TripAdvisor and Google Reviews, where we have thousands of reviews for each of our six Scotland holiday parks, all of them are rated 4.3 or above out of 5.
"We regularly get 5 star reviews on both TripAdvisor and Google reviews and we would encourage people to take a look on both to see a true reflection of the guest experiences at our parks. We are very proud of our track record for providing exceptional holidays for our guests but we never stop trying to improve. We are enjoying a busy year across all our parks and if people read the online reviews they will see why."
Meanwhile, Away Resorts scored similarly. It operates 25 parks in locations such as the popular south-west of England and the Isle of Wight. Away Resorts received just two stars for value for money, in spite of offering a broad selection of accommodation including caravans, glamping options, and luxury lodges. The company also had unsatisfactory ratings in customer service but earned three stars for cleanliness and accommodation quality.
Center Parcs, the most popular holiday park provider in the survey, scored 69%, putting it on par with Haven. Despite high scores for its facilities and accommodation quality, it received lower marks for the range of complimentary activities and overall value for money. It was the third priciest on the list, following Potters and Warner Leisure Villages, who cater to adults-only breaks.
A Which? member commented: "Very expensive for what it is. Accommodation excellent, apart from the oasis pool, everything was extra. Staff were very helpful and the children enjoyed their stay. I will not be going back."
Haven, with 38 parks across the UK, matched Center Parcs' score, although they did receive three stars for value for money. Which? readers awarded them two-star ratings for food and drink and the variety of free activities available. You can read what one mum thought of Haven here.
Best and worst holiday parks in the UK - ranked
Provider Customer Score
Potters Resorts 87%
Forest Holidays 80%
Bluestone Wales 77%
John Fowler Holiday Parks 77%
Hoburne Holidays 75%
Hoseasons 74%
Waterside Holiday Group 74%
Warner Leisure Villages 71%
Centerparcs 69%
Haven Holiday Parks 69%
Parkdean Resorts 68%
Butlins 67%
Park Holidays UK 66%
Away Resorts 64%
Largo Leisure Parks 64%
Pontins 56%
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