Why economists should like booze
The Economist writes:
Consider the economics of the restaurant industry. Alcohol offers higher profit margins than food as it requires less labour to prepare. Indeed, using official American data, your columnist estimates that booze accounts for all the profits of the restaurant industry. Drinkers subsidise non-drinkers. Those who order sparkling water can feel sanctimonious in the short run. But if no one orders a bottle of Bordeaux, many restaurants will go under.
Be interesting if this data is the same for New Zealand.
Second, abstinence makes people lonelier. For centuries alcohol has served a social function. It helps people relax. Taking a drink also signals to others that you are happy to be slower and more vulnerable—that you have left your weapon at the door—which puts them at ease. A study from 2012 in Psychological Science found that alcohol increases social bonding. Robin Dunbar of Oxford University and colleagues find that frequenting a pub improves how engaged people feel with their community, in turn raising life satisfaction. It is not a stretch to say that alcohol has played a big evolutionary role in fostering human connection.
Many couples credit alcohol, at least in part, for bringing them together. So it may not be a coincidence that the alcohol-shunning young are lonely.
People do drink to relax and socialise.
For centuries creative folk, from Aeschylus to Coleridge to Dickens, have relied on alcohol for inspiration. In the 1960s, when productivity was soaring, everyone was drunk all the time. No other drug has played such a consistent role in human innovation. Being intoxicated opens up the possibility of accidents of insight. Purely rational, linear minds have fewer of the flashes of brilliance that can turn an art form or an industry upside-down. It allows brains to disconnect. A study of American painters in 1946 by Ann Roe of Yale University noted that 'a nightly cocktail before dinner may contribute to the avoidance of a state of chronic tension, especially…when creative activity is at its height.'
Studies suggest that alcohol, deployed judiciously, can aid the creative process. Andrew Jarosz of Mississippi State University and colleagues have found that intoxicated people solved problems faster and 'were more likely to perceive their solutions as the result of a sudden insight'.
Fascinating.
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Kiwiblog
3 days ago
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Why economists should like booze
The Economist writes: Consider the economics of the restaurant industry. Alcohol offers higher profit margins than food as it requires less labour to prepare. Indeed, using official American data, your columnist estimates that booze accounts for all the profits of the restaurant industry. Drinkers subsidise non-drinkers. Those who order sparkling water can feel sanctimonious in the short run. But if no one orders a bottle of Bordeaux, many restaurants will go under. Be interesting if this data is the same for New Zealand. Second, abstinence makes people lonelier. For centuries alcohol has served a social function. It helps people relax. Taking a drink also signals to others that you are happy to be slower and more vulnerable—that you have left your weapon at the door—which puts them at ease. A study from 2012 in Psychological Science found that alcohol increases social bonding. Robin Dunbar of Oxford University and colleagues find that frequenting a pub improves how engaged people feel with their community, in turn raising life satisfaction. It is not a stretch to say that alcohol has played a big evolutionary role in fostering human connection. Many couples credit alcohol, at least in part, for bringing them together. So it may not be a coincidence that the alcohol-shunning young are lonely. People do drink to relax and socialise. For centuries creative folk, from Aeschylus to Coleridge to Dickens, have relied on alcohol for inspiration. In the 1960s, when productivity was soaring, everyone was drunk all the time. No other drug has played such a consistent role in human innovation. Being intoxicated opens up the possibility of accidents of insight. Purely rational, linear minds have fewer of the flashes of brilliance that can turn an art form or an industry upside-down. It allows brains to disconnect. A study of American painters in 1946 by Ann Roe of Yale University noted that 'a nightly cocktail before dinner may contribute to the avoidance of a state of chronic tension, especially…when creative activity is at its height.' Studies suggest that alcohol, deployed judiciously, can aid the creative process. Andrew Jarosz of Mississippi State University and colleagues have found that intoxicated people solved problems faster and 'were more likely to perceive their solutions as the result of a sudden insight'. Fascinating.
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