New Parenting Trend Alert: Raise Life-Ready Kids with The Brilliant Hour

GMA Network

08-07-2025

Raising a child involves more than teaching ABCs or counting to ten. It's about helping them make sense of the world around them. From navigating emotions to solving everyday problems, these early lessons build the foundation for what experts call practical intelligence.
According to the results of the Philippine Statistics Authority's 2024 Functional Literacy, Education, and Mass Media Survey (FLEMMS), 18 million Filipinos aged 10 to 64 are functionally illiterate. This means that while they can read, write and compute, they have difficulty understanding and applying what they have read and learned. Data also suggests a link between poor nutrition and lower literacy rates, underscoring the need to address the core issue of early childhood nutrition.
Parents can significantly improve their child's functional literacy, and in turn, practical intelligence inside the home by creating a rich learning environment, constantly engaging them in conversations, and prioritizing proper nutrition.
Actress Iza Calzado recognizes that practical intelligence plays a key role in how children can thrive in today's dynamic world. She was very particular about brain development even during her pregnancy, going as far as importing wild caught salmon roe which is a source of DHA.
This is why Iza proudly supports The Brilliant Hour, an advocacy by Enfagrow A+ Four that encourages parents to be intentional in dedicating time to nurture focus, thinking and learning for their children through proper nutrition and proper stimulation. The Brilliant Hour can help equip children with higher intelligence so they can thrive in changing situations.
The Brilliant Hour encourages parents to support proper nutrition as a key building block of a child's higher intelligence with the help of Enfagrow A+ Four. Enfagrow A+ Four is the only milk with MFGM among staged milks and the highest level of DHA among formula milks, which support faster brain connections by nourishing the signs of higher intelligence: A+ Focus, A+ Learning and A+ Thinking vs formula without MFGM, with early supplementation of MFGM, with proper nutrition and stimulation.
These signs of higher intelligence are the foundation of practical intelligence – cognitive skills that allow kids to regulate behavior, integrate learned information in tackling everyday challenges, adapt accordingly, and think creatively.
The Brilliant Hour also serves as a call to action for parents to spend time with their children in doing practical activities that promote proper stimulation. This can be done by setting aside even just an hour with your kids to expose them to a positive learning environment and parent-child interactions. These activities can be as simple as playing board games, reading aloud to them, role-playing with toys or taking them to workshops such as the robotics class offered by The Brilliant Hour.
With advocacies like The Brilliant Hour by Enfagrow A+ Four, you can help your child make sense of the world through proper nutrition and a well-rounded experience in practical skills and cognitive development.
You too can support your child's practical intelligence and make a difference. Brilliance is just a click away! Learn more about The Brilliant Hour by Enfagrow A+ Four by visiting their Facebook page.
ASC Ref No. M0129P062725E