Golf Town brings best-in-class retail experience to the Rogers Charity Classic - offering exclusive gear and pro-level shopping to spectators
CALGARY, AB, July 31, 2025 /CNW/ - Golf Town, Canada's leading golf retailer, is continuing its mission to grow the game by delivering a one-of-a-kind shopping experience at one of Canada's premier golf events, The Rogers Charity Classic (RCC). As the official on-site merchandiser of Canada's only PGA TOUR Champions stop, Golf Town will bring its industry-leading retail expertise to fans, players, and the Calgary golf community during the tournament from August 11th to 17th.
This marks Golf Town's first-ever merchandising partnership with a Canadian professional tournament, and they're excited to bring their unique retail experience directly to where Canadian golf fans gather and shop. Fans can shop exclusive RCC gear, limited-edition products, top-tier golf apparel, and even catch in-store appearances from Mike Weir and other tour pros. This is all complemented by Golf Town's unmatched customer service and expert knowledge of the game, giving each golfer the confidence they can play their best.
"We see this as more than a retail opportunity – it's a chance to show how Golf Town can elevate the guest experience at Canada's top golf events, while supporting the growth of the game at every level," says Barry Williams, President and Chief Merchandising Officer at Golf Town. "From seasoned pros to new fans, we're excited to bring our energy, expertise, and inclusive mission to the Rogers Charity Classic."
The partnership will also see Golf Town as the presenting sponsor of Blakes Women's Golf Day at the tournament, reinforcing the brand's commitment to supporting equality and inclusivity in golf. The shamble-style tournament features appearances from Golf Town ambassador Lisa Longball and rising stars in junior girls' golf, highlighting the importance of representation and access across all levels of the sport.
Golf Town is also distributing more than 400 tournament tickets through local community programs to introduce pro golf to even more Canadians. This includes giveaways with purchases at Calgary-area Golf Town stores, as well as ticket donations to organizations like First Tee Alberta and Kids Up Front Calgary.
"As Canada's only PGA TOUR Champions stop, it's only fitting to welcome our national golf superstore, Golf Town, as the official on-site merchandising partner of the Rogers Charity Classic," says Sean Van Kesteren, Executive Director of the Rogers Charity Classic. "Golf Town's commitment to providing an excellent customer experience mirrors the Rogers Charity Classic's commitment to creating memorable experiences for players and fans alike while benefitting hundreds of Alberta youth charities through our premier event."
This partnership marks an exciting moment for Golf Town as it brings its retail expertise to a new arena: pro golf. By delivering an elevated fan experience with exclusive gear, player appearances and premium apparel, Golf Town is creating new ways for Canadians to engage with the game they love.
About Golf Town
Golf Town is the largest specialty golf retailer in Canada, operating 48 stores while offering the convenience of online shopping at golftown.com. The company features the best product assortment and brands in golf, expert staff who love the game, and premium custom fitting services, including its StudioX experience. Golf Town also provides expanded experiences like Golf Town Travel and delivers top golf content through ScoreGolf, in partnership with TorStar. Golf Town is a banner under the Sporting Life Group umbrella and is owned by Fairfax Financial Holdings Limited.
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Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. 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Winnipeg Free Press
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But while it makes sense from an emissions perspective, buyers willing to pay a premium for the more eco-friendly steel have mostly been limited to the auto sector, said Bataille. European automakers have been paying a premium of as much as 40 per cent for the cleaner material, since they can use it for marketing while only adding a little to the end cost of a car, but the more important building sector has been more hesitant, he said. There is still demand in Europe, a region Canada has looked to diversify its exports, but with tariffs causing disruption there too it's not clear how much potential there is, said trade expert Tommaso Ferretti. 'There is a structural demand in Europe, but to what extent that structural demand will remain in place, it's a big question mark,' said the assistant professor at the University of Ottawa's Telfer School of Management. Garcia himself has warned that Algoma doesn't see much potential to sell to Europe, or anywhere else internationally. 'We can put our steel on an ocean-going ship here in Sault Ste. Marie, but getting it to an export customer in Europe or elsewhere, there just aren't those opportunities right now. I don't think that there'll be a lot of those opportunities going forward, to be frank,' he said. The challenges help explain why the other flagship green steel project in Canada, at ArcelorMittal's Hamilton, Ont., operations, is stuck in neutral. The company made a big show of announcing in 2022 that it was moving ahead with a $1.8-billion project to move to green steel — but the last updates show the project is still at the engineering stage, with a spokesperson confirming there are no new milestones to report. Wider oversupply issues in the industry that have pushed down prices is part of the problem, as are doubts about policies like carbon pricing, said Bataille. 'There's some uncertainty about how fast the transition will go. … It's just a difficult business to make a buck, to be honest.' ArcelorMittal said in its latest sustainability report in April that it doesn't expect green steel projects to be economical until the 2030s, and that policies will be needed to address the high capital and operational costs. Federal and provincial governments in Canada have already stepped in to help out with capital costs. Algoma received $420 million to help cover the more than $880 million cost of its project, while ArcelorMittal was offered $900 million to help ease its overall costs. But unlike Algoma, ArcelorMittal's plans also include building a plant in Hamilton to remove oxygen from iron ore using hydrogen, rather than coal — a process that remains expensive, leading to several recent project cancellations. ArcelorMittal itself just cancelled two green steel projects in Germany in June, citing high electricity prices, while last year it noted the future of several other of its European steel projects is unclear because 'there is limited willingness among customers to pay premiums for low-carbon emissions steel.' Cleveland-Cliffs, which bought Hamilton-based Stelco Holdings Inc. last year, recently shelved plans for green steel conversion at a U.S. plant that already had US$500 million in government funding secured. Lourenco Goncalves, chief executive of Cleveland-Cliffs, cited the lack of clear hydrogen supply as part of the reason for cancelling the project. He said on a July earnings call that plans to revamp the operation using existing resources, including 'beautiful coal,' generates a very good conversation with the current U.S. Department of Energy. Ferretti worries that the pressures the industry is facing will also mean less investment in research and development to try and bring costs down. He said there needs to be even greater collaboration between the public and private sector for the critical industry to chart a path forward. 'The real question in fact is to see … the collaboration between the companies, the steel manufacturers, Canadian government, and their ability to reinvent themselves.' Wednesdays What's next in arts, life and pop culture. For Bataille, that path could include using Canada's vast renewable energy and iron ore deposits to build a direct reduction plant for processing closer to the source, and then shipping the already oxygen-reduced iron around the world. 'You could triple the value of those exports,' said Bataille. 'So on the one hand we face headwinds and the Chinese overcapacity continues, but on the other hand, I think there's new possibilities open in shipping green iron places that, you know, we hadn't considered before.' This report by The Canadian Press was first published Aug 10, 2025. Companies in this story: (TSX:ASTL)
