Cadillac names Tommy Hilfiger as first 2026 F1 team partner amid all-American identity
Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.
The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house - a brand with a long-standing history in F1.
Advertisement
'Two icons. One vision. A bold new era of American motorsport,' Hilfiger said in a statement on Tuesday. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac.
'We share a vision to honour the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go.
'As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.'
Team principal Graeme Lowdon echoed the sentiment that Cadillac is 'an American team representing one of the most iconic American brands of all time'.
Advertisement
He went on: 'Tommy Hilfiger too is an American icon, and the brand's legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we're building.
'Together, we're not only racing, but driving innovation that will shape the future of both entertainment and engineering.'
The partnership will comprise official team kit worn by the drivers, pit crew, paddock staff and management, along with a fanwear collection set to drop globally next March at the beginning of the season. The company logo will also be present on the car, race suits and helmets.
Hilfiger, whose lifelong passion for motorsport began near his home at the Watkins Glen circuit in New York, has sponsored F1 teams since the early 1990s. Most recently, he outfitted Mercedes, until Adidas took over at the start of 2025.
Tommy Hilfiger on the grid
Tommy Hilfiger on the grid
Sam Bloxham / Motorsport Images
Sam Bloxham / Motorsport Images
Advertisement
During the brand's seven-year partnership with the Silver Arrows, it signed Lewis Hamilton as a global ambassador, which resulted in him producing multiple collections and sitting in the front row at fashion week.
Beyond the track, Tommy Hilfiger has played a visible role in growing F1's cultural footprint. The brand sponsors a car in F1 Academy and will release a special collection tied to this summer's 'F1' movie. Now, the brand aims to bring that same ethos to Cadillac's entry into F1.
'From the very beginning, entertainment and sport have been part of our brand's heritage,' Tommy Hilfiger global brand president, Lea Rytz Goldman, said.
'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.'
Advertisement
Cadillac's marketing rollout has leaned heavily into its cultural positioning as an all-American challenger in a historically Europe-centric sport. The partnership with Hilfiger seems to be setting the tone for the team's unique brand identity.
'This collaboration represents the fusion of two bold, innovative brands - where performance meets iconic style,' Dan Towriss, CEO of Cadillac F1, said. 'As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
To read more Motorsport.com articles visit our website.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
12 minutes ago
- Yahoo
Home remodeling bond sales surge as Americans avoid moving
(Bloomberg) — Wall Street is cranking up the bond machine as US homeowners — finding that buying a new house is out of reach since mortgage rates started climbing in 2022 – are instead getting home equity loans and sprucing up their current properties. ICE Moves to DNA-Test Families Targeted for Deportation with New Contract The Global Struggle to Build Safer Cars NYC Residents Want Safer Streets, Cheaper Housing, Survey Says The Buffalo Architect Fighting for Women in Design US Housing Agency Vulnerable to Fraud After DOGE Cuts, Documents Warn Roughly $18 billion of bonds, backed by consumer loans on everything from second mortgages to loans that get repaid from future home value, were issued last year, according to data compiled by Deutsche Bank AG (DB) and Bloomberg. That's triple the amount in the year prior, and sales are on pace for a similar level in 2025. With a near-record $35 trillion tied up in US home equity, households are dipping into their housing wealth to pay for renovations and other purchases rather than buy new homes that would require them to switch into mortgages at higher rates. With sales of previously owned homes — and thus new loans — stalling, the home loan industry is paying attention. 'They're taking their mortgage-making factories and starting to use them to create home equity products,' said Gabe Rivera, co-head of securitized products at PGIM. Investment firms are scooping up the loans and then repackaging hundreds or thousands of them at a time into bonds of varying size and risk, a process known as securitization. This year, Atlanta-based Angel Oak Capital Advisors and New York's Annaly Capital Management Inc. both issued their first-ever bonds secured by home equity lines of credit. In April, mortgage servicing giant Mr. Cooper Group Inc. joined the growing ranks with its first bond backed by second mortgages. Home equity-backed bonds are still a relatively small corner of the market, at least compared with the vast bond offerings for mortgages guaranteed by the quasi-government entities Fannie Mae (FNMA, FNMAS, FNMFO), Freddie Mac (FMCC, FMCCH, FMCCM) and their sister organization Ginnie Mae. Together, the trio are expected to crank out some $1.15 trillion of MBS this year alone, according to Citigroup Inc. estimates. Still, the field is growing. TPG Angelo Gordon estimates there's a $2 trillion market for home equity products. And thanks to tighter lending standards and regulations, the debt also appears safer than in the 2008 financial crisis, when many borrowers in riskier loans fell into foreclosure. That's piqued the interest of big investors, including private credit firms, which are deploying other strategies to scale up access to home equity. One method is to agree to purchase substantially all of the loans that mortgage lenders write, even ones that haven't yet been made, as long as each fits certain criteria. Those arrangements are known as 'forward flow' agreements. Despite the growth in direct lending, the public securities markets often represent the largest and most liquid source of capital to fund such deals. To homeowners, the vast difference between the rate on their current mortgage and what they'd get with a new mortgage poses a problem. Before, when a consumer wanted to convert some home equity into cash, they could simply replace their existing mortgage with a new bigger one in a cash-out refinancing. But with mortgage rates still high, that no longer makes sense. Instead, homeowners are using either a home equity line of credit, which is a revolving credit line akin to a credit card, or they can take out a second mortgage. Both achieve a similar purpose: convert home equity into an up-front cash advance, without jeopardizing the existing mortgage. 'Home equity products are designed to let homeowners take cash out against their house while keeping in place senior mortgages with below-market coupons,' said PGIM's Rivera. Use of a newer solution, home equity investment, or HEI, contracts more than tripled last year. They work by giving a homeowners an up front cash payment, in exchange for which borrowers agree to give lenders some of their future home equity. HEI contracts are often used by borrowers with somewhat lower credit scores than those who borrow against their existing equity or take out second lien mortgages, and are often used to consolidate debt or pay for remodeling and home renovation projects, according to DBRS. Some investors caution that HEI contracts resemble mortgage products with adjustable interest rates from the early 2000s, which ended up delivering losses to investors. 'Investors considering bonds backed by these contracts should carefully scrutinize them,' said Michael Hislop, an analyst at Curasset Capital Management. 'What kinds of borrowers are going to find HEI the most attractive? Ones without money to make mortgage payments.' DBRS said defaults of HEI contracts have been relatively rare so far, according to its 2024 report. By and large, securitizations of home equity have performed relatively well in recent years. Lending volume for home equity-related debt is far below the years leading up to the housing bubble bursting nearly two decades ago. Industry insiders say that consumer housing reforms made after the subprime housing bubble of the early 2000s have purged most of the riskier borrowers from the market and that structural housing shortages are keeping upward pressure on home prices. Even so, there are dangers. The good performance has coincided with a period of strong housing price growth and low unemployment. If home prices were to enter a sustained decline, pressures could emerge, according to Ryan Singer, head of residential credit at Balbec Capital. 'It's true that there are trillions of dollars in home equity,' said Singer. 'But if you look at the individual mortgages, you can actually see that borrowers are making very small down payments on average, and that there are plenty of people with no equity in their homes.' Still, as long as interest rates remain elevated homeowners will continue to look for alternative ways to borrow. And with plenty of specialist companies tapping into structured debt markets for the first time, Wall Street's bond machine will keep humming. Cavs Owner Dan Gilbert Wants to Donate His Billions—and Walk Again YouTube Is Swallowing TV Whole, and It's Coming for the Sitcom Millions of Americans Are Obsessed With This Japanese Barbecue Sauce Is Elon Musk's Political Capital Spent? Trump Considers Deporting Migrants to Rwanda After the UK Decides Not To ©2025 Bloomberg L.P. By subscribing, you are agreeing to Yahoo's Terms and Privacy Policy
Vogue
17 minutes ago
- Vogue
Ulla Johnson Resort 2026 Collection
Another New York store is on the way for Ulla Johnson, this one uptown on Madison Avenue. It's been a long time coming for this native New Yorker; her Bleecker Street store opened in 2017 and LA followed in 2023, but slow and steady has always been the Ulla Johnson way. If you haven't been paying attention you might've missed the fact that she's become one of American fashion's biggest success stories: She's not just a maker of pretty frocks. This resort lookbook, shot on location in Paris, is testament to that. At a showroom appointment Johnson said, 'I do care a lot about continuing this narrative of a woman on the move. I am that. But it's especially true in this delivery which is one that touches so many seasons,' from October to May. As has become her custom, Johnson collaborated with a woman artist for her seasonal prints. This time it was the estate of the late Czech artist Anna Zemánková, whose Art Brut botanical drawings, which are now on view at the Barbara Gladstone Gallery, appeal to her flower-loving side. 'She has this surrealist, spiritual, kind of supernatural dialogue with nature, which resonates with me,' Johnson noted. The drawings decorate cotton poplin shirt and skirt sets, a sculptural trench, and a cropped bomber with a pronounced volume in back. Zemánková's palette informed Johnson's, even when she wasn't incorporating prints, and she put together some fresh, statement-making color combinations: pool blue with burgundy, and violet with palest peach. Elsewhere, Johnson let texture do the talking. A special occasion dress was made in orange and gold fringe jacquard; she pointed to the uneven lengths, 'imperfections' that keep it from looking too precious. Other party dresses used a hand crinkled metallic lurex poly satin. 'The irregularity gives them a beautiful sense of movement.' Best of all was a crochet dress, modeled on bedspreads she discovered in Majorca last year and made by a dozen women artisans, that isn't pictured because it didn't arrive in time for the shoot. Working with craftspeople around the world is particularly challenging at the moment, given the current geopolitical situation, but Johnson has no plans to change the way she does business. 'Amplifying women's voices and making women feel beautiful and powerful—those are the two overarching threads.'
Politico
18 minutes ago
- Politico
Supreme Court tosses Mexico's lawsuit against American gun manufacturers
The Supreme Court has made it harder to sue gun manufacturers when their weapons are frequently used in crimes. The justices ruled unanimously Thursday that claims in a lawsuit the Mexican government brought against seven major American gun makers were too tenuous to try to hold the companies liable for guns eventually being used in murders and robberies. Mexico claimed the gun manufacturers knowingly allowed large volumes of weapons to be sold to 'rogue dealers' who were lax in vetting their customers. Often, those guns were then routed to Mexican drug cartels, Mexico said. But the high court, in an opinion by Justice Elena Kagan, said Mexico could not plausibly show that the gun makers 'aided and abetted' illegal retail sales of guns because the weapons first traveled through a network of wholesalers before reaching dealers who might have knowledge that the weapons were likely to be illegally trafficked to Mexico.
